• 10 months ago
▌热点短视频 ▌正版本尊捍卫自己的“本名”,都告输?Ah Huat白咖啡品牌最近在印尼“输掉”商标大战,还遭索赔2300万令吉的赔偿金。

这究竟是怎么一回事?这场 “亚发”商标争夺战,能追溯回2013年“亚发”打入印尼市场之际……

主持 | @celes 美伶

#亚发白咖啡 #AhHuat #AhHuatWhiteCoffee
#商标 #注册 #印尼 #力之源 #PowerRoot
#发射热点 #84hotspot #热点短视频

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00:00 The local coffee brand, Yafa, recently lost the trade war in Indonesia.
00:03 Ah Huat White Coffee
00:07 Drink a cup and have another cup
00:10 This advertisement was popular back then.
00:12 Adults and children can sing it.
00:13 It was found that the spokesperson of Ah Niu,
00:15 as a Wadan Malaysia, is one of the five dragons.
00:17 But he was killed in Indonesia.
00:19 But the company said that it will sue to the end.
00:21 At the same time, it also refused to pay the compensation of 23 million ringgit.
00:25 Let's take a look at the trade war of Ah Huat White Coffee.
00:27 What's going on?
00:30 It seems that the person who can sing the high pitch "Huat Na"
00:32 is the one who is afraid of thieves.
00:34 The trade war of Ah Huat White Coffee
00:37 can be traced back to 10 years ago,
00:39 starting in 2013.
00:41 Ah Huat White Coffee's parent company, Powerroot,
00:43 appointed CVEgo as the Indonesian distributor.
00:46 But actually, the day before this,
00:47 an Indonesian named Lin Guo Qiang
00:50 was also a person related to CVEgo.
00:52 But he took the lead in registering the relevant trademark.
00:55 And this was done without Powerroot's knowledge.
00:59 Until April 2022,
01:01 Lin Guo Qiang transferred all the rights of the trademark of Ah Huat
01:04 to CVEgo.
01:06 Powerroot, who claimed to be kept in the dark,
01:08 used the malicious registration of Ah Huat last year
01:11 to take legal action against CVEgo and Lin Guo Qiang.
01:15 Later, CVEgo took a back seat
01:17 and sued Powerroot for infringement of the compensation of 7.45 billion Indonesian ringgit,
01:20 which is about 23 million ringgit.
01:23 But the Indonesian Commercial Court
01:24 has made a strong ruling against Powerroot in August
01:27 and revoked the lawsuit of this Indonesian company.
01:29 But on October 31st,
01:31 the Indonesian Commercial Court used technical reasons
01:33 to determine that the trademark of Ah Huat,
01:35 which was owned by Lin Guo Qiang,
01:37 had been changed to be owned by CVEgo,
01:39 so it was no longer a relevant party in the court case.
01:42 Therefore, it revoked the lawsuit
01:43 that Powerroot asked to cancel the registration of the original trademark of Ah Huat.
01:47 After Powerroot, it filed a lawsuit against it.
01:49 Time quickly turned to January 3rd this year,
01:51 when Powerroot was notified by the Indonesian Commercial Court
01:54 that the court had decided on November 15, 2023
01:57 that Powerroot needed to pay a compensation of 23 million ringgit
02:00 to CVEgo.
02:02 However, Powerroot pointed out
02:03 that they did not receive any notice or court documents,
02:07 so they did not have the opportunity to attend the trial
02:09 and defend themselves.
02:10 Therefore, they said they would file a lawsuit
02:13 to overturn the above ruling,
02:14 and also strictly protect the trademark and their rights.
02:18 But in fact, a similar trademark war
02:20 is not a direct result of the case of the original owner losing to an outsider.
02:23 In the past, the same Chinese Ruixin who sells coffee
02:25 was defeated by the Thai Shanzhai version of Ruixin last year.
02:28 From trademark, door decoration to commodity,
02:31 Thai Ruixin almost went full-scale.
02:34 But China Ruixin, which has been in court across the sea,
02:36 eventually lost.
02:37 Similar cases have been reported in China,
02:39 and there are many well-known big brands,
02:41 including Tesla, the American electric car manufacturer,
02:44 Apple, the well-known sports brand New Balance,
02:46 Japan, Wuyi, Liangping, etc.
02:47 have all been deeply harmed.
02:49 The genuine version of Shanzhai has to pay for the compensation.
02:52 What other cases have you heard?
02:54 Welcome to leave a message.
02:56 If you like this video,
02:57 please share it to let more people know.
02:59 Also remember to keep an eye on the story behind the Donglaizoma
03:01 that will bring you the story of the Ahua coffee brand tomorrow.
03:03 Who is the prototype of Ahua?
03:05 Remember to follow ReadyHotspot.
03:07 [MUSIC PLAYING]

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