“Ah Huat”大叔品牌形象 是为歌手阿牛“量身打造”？#商业篇 | 懂来做莫？ Ep19
▌懂来做莫 ▌#19 “亚发白咖啡”的品牌形象，是真有其人还是虚拟角色？其实这个形象的诞生，原来还和一部本土电影有关？
主持 | @celes美伶
#AhHuat #亚发白咖啡 #品牌
#不懂没关系 #懂了也没用 #冷知识
#发射热点 #84hotspot #懂来做莫
更多新闻资讯看这里 ▹ https://xuan.com.my/hotspot
主持 | @celes美伶
#AhHuat #亚发白咖啡 #品牌
#不懂没关系 #懂了也没用 #冷知识
#发射热点 #84hotspot #懂来做莫
更多新闻资讯看这里 ▹ https://xuan.com.my/hotspot
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NewsTranscript
00:00 The character of Ah Huat, the local coffee brand,
00:03 was inspired by the movie "First Love, Red Bean Ice Cream"
00:07 It's okay if you don't understand, it's useless if you understand.
00:08 What's the point of understanding?
00:09 Ah Huat Coffee has recently entered a trademark war in Indonesia
00:13 which made this local coffee brand
00:16 become a hot topic again
00:18 But as the soul of the brand,
00:20 who is this white-haired uncle?
00:23 The website says
00:24 Ah Huat is a baby dragon born in 1952
00:26 and runs a coffee shop run by his father in Malaysia
00:30 But according to the report of Light Entertainment,
00:32 the manufacturer was inspired by the movie
00:35 "Bota" after watching "First Love, Red Bean Ice Cream"
00:38 and thought of the character "Yafa"
00:40 so they developed "Yafa White Coffee"
00:42 At the same time, they also locked Ah Niu as the brand spokesperson
00:45 and later they also worked together
00:47 In all advertisements, you can see Ah Niu's figure
00:50 not only in person but also in person
00:51 singing theme songs for the brand
00:53 (swoosh)
00:55 [BLANK_AUDIO]