Apple's Vision Pro Pre-Orders Open, Generating $1.4 Billion Sales Projection
Pre-orders for the $3,499 Vision Pro began on January 19th, ahead of its February 2nd release date in the United States. Analyst estimates suggest Apple may generate around $1.4 billion from Vision Pro sales in 2024, assuming shipments of 400,000 units. The Vision Pro provides a "spatial computing" experience through virtual and augmented reality capabilities. It allows users to watch movies or pin multiple apps and screens while seeing the real world through its transparent lenses. Wall Street does not expect Vision Pro sales to match other Apple products initially but views its long-term potential positively.
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00:00 It's Benzinga and here's what's on the block. Pre-orders for the $3,500 Vision Pro begin on
00:05 January 19th, ahead of its February 2nd release date in the United States. Analyst estimates
00:09 suggest Apple may generate around $1.4 billion from Vision Pro sales in 2024, assuming shipments
00:15 of 400,000 units. The Vision Pro provides a spatial computing experience through virtual
00:20 and augmented reality capabilities. It allows users to watch movies or pin multiple apps and screens
00:25 while seeing the real world through its transparent lenses. Wall Street does not expect Vision Pro
00:29 sales to match other Apple products initially, but views its long-term potential positively.
00:34 Pre-orders are being taken ahead of the headset's February launch as Apple's
00:37 first major new product since the Apple Watch. For all things money, visit Benzinga.com.