Nurse turns entrepreneur discovers 'Happy Life'

The Manila Times

Nurse turns entrepreneur discovers 'Happy Life'  Joe Sevilla, a nursing graduate, wants to discover what lies ahead. This is why with determination and passion, he pursued several jobs till he found his HAPPY LIFE as an entrepreneur, spreading goodness to everyone too.  Subscribe to The Manila Times Channel - https://tmt.ph/YTSubscribe   Visit our website at https://www.manilatimes.net     Follow us:  Facebook - https://tmt.ph/facebook   Instagram - https://tmt.ph/instagram   Twitter - https://tmt.ph/twitter   DailyMotion - https://tmt.ph/dailymotion     Subscribe to our Digital Edition - https://tmt.ph/digital     Check out our Podcasts:  Spotify - https://tmt.ph/spotify   Apple Podcasts - https://tmt.ph/applepodcasts   Amazon Music - https://tmt.ph/amazonmusic   Deezer: https://tmt.ph/deezer   Stitcher: https://tmt.ph/stitcher  Tune In: https://tmt.ph/tunein  #TheManilaTimes  #philippines #entrepreneur

Transcript

00:00 [MUSIC PLAYING]

00:03 The Business Mentor Talks is vlogged

00:08 by no other Armando Buts Bartolome,

00:12 in cooperation with the Manila Times.

00:15 It aims to bring to life and recognize entrepreneurs

00:19 who constantly strive to create a living for the community

00:22 as well.

00:23 [MUSIC PLAYING]

00:26 [MUSIC PLAYING]

00:29 [MUSIC PLAYING]

00:33 [MUSIC PLAYING]

00:36 [MUSIC PLAYING]

01:05 Listen to the Business Mentor Talks with Buts Bartolome.

01:08 [MUSIC PLAYING]

01:12 Now, calling no other than Joe Sevilla of Happy Life.

01:18 How are you, Joe?

01:22 Hello, hello, Sir Buts.

01:23 Thank you for having me.

01:24 And how are you?

01:25 I'm good.

01:26 Thank you.

01:27 How's everything, Sir Buts?

01:30 Yes, very good.

01:31 I'm sure you're very happy because everybody

01:33 is using the word "happy."

01:35 OK?

01:36 So tell me, Joe, how did you arrive at Happy Life?

01:40 Yes, tell me how did you arrive at Happy Life?

01:44 [SPEAKING IN TAGALOG]

01:47 In the day that we live, [SPEAKING IN TAGALOG]

01:49 and [SPEAKING IN TAGALOG] learnings then at the same time.

01:53 [SPEAKING IN TAGALOG]

01:55 [SPEAKING IN TAGALOG]

01:56 is a constant reminder of our goal [SPEAKING IN TAGALOG]

02:00 and our goal, whatever we do, is to have a happy life.

02:04 So that's why we come up with that name, Happy Life.

02:07 And how did you start?

02:10 Did you ever get to work before you start Happy Life?

02:16 What were your experiences before this?

02:20 Yeah.

02:21 Actually, Sir Buts, [SPEAKING IN TAGALOG]

02:23 by profession, I'm a licensed nurse.

02:26 But when I was in third-year college,

02:29 that's the time that I felt that, well, what I wanted to--

02:34 [SPEAKING IN TAGALOG]

02:35 entrepreneur, [SPEAKING IN TAGALOG]

02:36 businessman.

02:38 But at the time, third-year college, [SPEAKING IN TAGALOG]

02:42 is a course in nursing.

02:43 So make or break, [SPEAKING IN TAGALOG]

02:47 then I'll follow my dreams to be a businessman,

02:50 to be an entrepreneur.

02:51 So finally, [SPEAKING IN TAGALOG]

02:57 so [SPEAKING IN TAGALOG]

03:00 and your business [SPEAKING IN TAGALOG]

03:02 home massage at the time.

03:03 [SPEAKING IN TAGALOG]

03:06 so [SPEAKING IN TAGALOG]

03:07 although I feel [SPEAKING IN TAGALOG]

03:10 lack of capitalization, [SPEAKING IN TAGALOG]

03:15 so [SPEAKING IN TAGALOG]

03:18 so [SPEAKING IN TAGALOG]

03:20 [SPEAKING IN TAGALOG]

03:22 [SPEAKING IN TAGALOG]

03:24 to be a businessman.

03:26 So [SPEAKING IN TAGALOG]

03:31 you know how to speak.

03:33 So at the time, [SPEAKING IN TAGALOG]

03:38 how to speak the proper English, how to do--

03:46 how to communicate well.

03:48 So [SPEAKING IN TAGALOG]

03:50 call center for one year.

03:54 And then [SPEAKING IN TAGALOG]

03:56 [SPEAKING IN TAGALOG]

03:58 at the time, [SPEAKING IN TAGALOG]

03:59 so I went to GSK [SPEAKING IN TAGALOG]

04:04 for one year.

04:05 So [SPEAKING IN TAGALOG]

04:08 [SPEAKING IN TAGALOG]

04:11 so [SPEAKING IN TAGALOG]

04:14 so at the time, [SPEAKING IN TAGALOG]

04:16 [SPEAKING IN TAGALOG]

04:18 seven years.

04:19 [SPEAKING IN TAGALOG]

04:21 We learned a lot [SPEAKING IN TAGALOG]

04:25 and also [SPEAKING IN TAGALOG]

04:29 so we learned a lot and we enjoyed a lot as well.

04:31 So it took me nine years to learn the craft

04:35 to be a businessman.

04:36 [SPEAKING IN TAGALOG]

04:38 At the same time, I'm still earning as an employee.

04:42 [SPEAKING IN TAGALOG]

04:44 So it took me nine years [SPEAKING IN TAGALOG]

04:50 So basically, when you were a student,

04:55 you have this nature of questioning where will I go,

05:00 what will I do, and knowing your--

05:04 [SPEAKING IN TAGALOG]

05:06 for example, learning how to speak,

05:08 learning how to be on sales.

05:11 So you were really laying out the groundstone,

05:14 the foundation for your business eventually, correct?

05:19 Right.

05:21 But did you have already in mind what business you were

05:23 when you were with Nestle on the seven years that you spent?

05:29 Yeah.

05:30 Did you have anything in mind already?

05:32 Yeah.

05:33 Actually, back then, when I was in my fifth year in Nestle,

05:38 so I was trying to build a happy life at that time.

05:42 Because it actually goes way, way back.

05:47 So that was since I was very small.

05:49 There were a lot of fumes in the house.

05:51 And we used heavy disinfectant, cleaner, insecticide.

05:57 So I was the last to go inside the house because of the fumes

06:01 inside, and it would trigger my asthma attacks.

06:04 So that's the time now when my father discovered

06:07 that the plant extracts can do as such,

06:12 can do like disinfectant, insect repellent, insecticide,

06:15 deodorizer, and cleaner.

06:18 That you can use it while the baby is still at home,

06:23 the pets are at home.

06:24 So you could use it alongside the [INAUDIBLE]

06:28 and marginalized, for example.

06:31 So in 2017, since I was deeply rooted there,

06:35 I was the first customer there.

06:38 I thought, hey, there are pain points here.

06:41 So maybe there are a lot of fathers or families

06:45 that are feeling the same.

06:47 So why don't we share it through the business?

06:49 So that's why we started in 2017, the Say Happy Life.

06:54 Oh, so that was--

06:55 actually, the trigger point is because of your health

06:58 and the concern of your dad, being [NON-ENGLISH SPEECH]

07:09 But again, it's really part of a business exploration.

07:14 Everybody discovers it in one way or another.

07:17 In your case, you're able to discover your dad

07:20 because of the pain point to come up with the solution.

07:24 So this is where you focus your Happy Life product.

07:28 So what was the first product that your dad

07:32 created at that time?

07:35 The first product, Sir Buz, is called Begon LC.

07:39 Begon, as in begon, bacteria, viruses, and insects.

07:43 LC is liquid concentrate.

07:46 So because it's a liquid concentrate,

07:48 so one is the 10.

07:50 So your one liter, the usage is 10 liters.

07:53 [NON-ENGLISH SPEECH]

07:56 So very eco-friendly.

07:59 Of course, plant-based.

08:00 And value for money, too.

08:02 Wow.

08:05 What year was this when your dad created the product Begon?

08:11 Begon, it was 2007.

08:14 And then finally, 2017, we really marketed it

08:19 and commercialized it to share it in the Philippines

08:23 so that we can have more help and more people

08:26 can help through that business.

08:29 OK.

08:31 One thing that enters in every entrepreneur

08:35 is the ability, if they can still pursue, succeed,

08:40 or probably just start to--

08:44 did it happen to you and say, OK, I

08:47 guess this product is not worth it.

08:49 Let's just shelve it and go into another business.

08:55 Did that ever happen to you?

08:57 Yeah, definitely, Sir Buz.

08:58 [NON-ENGLISH SPEECH]

09:15 Especially when you're doing startup.

09:18 And if you're doing everything, as in everything,

09:22 [NON-ENGLISH SPEECH]

09:24 along the way.

09:25 And sometimes, you will have self-doubt.

09:29 [NON-ENGLISH SPEECH]

09:31 Just take the first step.

09:36 Just do it.

09:38 [NON-ENGLISH SPEECH]

09:40 [NON-ENGLISH SPEECH]

09:42 And you're there for them.

09:57 [NON-ENGLISH SPEECH]

10:00 And then you will come to a point

10:02 that [NON-ENGLISH SPEECH]

10:06 because your clients are there.

10:08 And you're now thinking not of yourself,

10:11 but for the client as well, right?

10:13 Yes.

10:14 Yes, that's true, Sir Buz.

10:17 But tell me, being Happy Life, being an entrepreneur now,

10:25 did your business ever generate employment?

10:29 Did it ever help create more jobs in your community?

10:35 Yeah.

10:35 Actually, that's one thing, Sir Buz,

10:37 that I like about being a businessman.

10:40 It's really helping also the community.

10:43 [NON-ENGLISH SPEECH]

10:44 Sir Buz is [NON-ENGLISH SPEECH] bees.

10:49 [NON-ENGLISH SPEECH] is to get honey.

10:52 Just like us, entrepreneur, our end goal, of course,

10:55 is profit.

10:57 But along the way, just like bees,

10:59 by getting honey, [NON-ENGLISH SPEECH]

11:01 same goes to [NON-ENGLISH SPEECH]

11:11 by hitting [NON-ENGLISH SPEECH]

11:15 community by generating jobs and helping the community,

11:19 helping our clients, helping our partners as well.

11:22 So given that, [NON-ENGLISH SPEECH]

11:28 And then [NON-ENGLISH SPEECH]

11:31 if a fast truck [NON-ENGLISH SPEECH]

11:33 in the manufacturing plant [NON-ENGLISH SPEECH]

11:37 so [NON-ENGLISH SPEECH] another 20, another 30.

11:40 [NON-ENGLISH SPEECH]

11:41 So the [NON-ENGLISH SPEECH] community

11:44 while we are doing business.

11:46 So you know, [INAUDIBLE]

11:49 I learned that you also ventured into pets.

11:53 What made you decide to go into pets, Joe?

11:57 Yeah.

11:58 [NON-ENGLISH SPEECH]

12:01 And if you would check, [NON-ENGLISH SPEECH]

12:05 versus a pet.

12:06 So [NON-ENGLISH SPEECH] allergy because of these antigens,

12:10 for example, or bacteria or viruses or allergens,

12:14 what were your pets?

12:16 So [NON-ENGLISH SPEECH]

12:25 So [NON-ENGLISH SPEECH] are really plant-based and really

12:30 pet-safe.

12:31 So [NON-ENGLISH SPEECH]

12:33 So [NON-ENGLISH SPEECH] veterinary hospitals,

12:39 veterinary clinics.

12:41 Then we also strengthen [NON-ENGLISH SPEECH]

12:46 industry.

12:47 [NON-ENGLISH SPEECH]

12:49 as a happy life, [NON-ENGLISH SPEECH]

12:51 We have three categories.

12:53 We have pet care, we have home care, and personal care.

12:58 So but knowing the fact that the pet industry has really

13:04 gone huge earnings for the country,

13:08 how competitive is now Happy Life

13:11 in terms of the pet industry?

13:14 Yeah.

13:15 Actually, Sir, our core, [NON-ENGLISH SPEECH]

13:17 as a company is innovation.

13:20 So we keep on innovating things.

13:22 And we don't want to bring a product to market.

13:26 Just to bring a product, we wanted

13:28 to really add value to clients and to our pets.

13:33 One example is your waterless shampoo.

13:36 It's first in the Philippines, the waterless shampoo.

13:38 So you just have to spray, then lather, then wipe.

13:42 So [NON-ENGLISH SPEECH]

13:44 It's just five minutes.

13:46 No need to rinse.

13:48 [NON-ENGLISH SPEECH]

13:52 So what's your estimate of the pet industry

13:56 now in the Philippines, Joe?

13:59 How would you estimate it right now?

14:00 Actually, [NON-ENGLISH SPEECH]

14:03 It can go to hundreds of millions to billions

14:07 of peso, see, the pet industry.

14:09 Actually, globally, like the $30 billion in the US.

14:16 $30 billion industry in the US.

14:18 And globally, about $90 billion, globally, the pet industry.

14:24 [NON-ENGLISH SPEECH]

14:27 So that's a trend right now.

14:43 [NON-ENGLISH SPEECH]

14:47 So [NON-ENGLISH SPEECH] for baby parent or for parents.

14:52 So it has become a sort of like--

14:55 it became very relevant, especially during the pandemic,

14:59 when a lot of people resorted to pets

15:03 rather than being isolated.

15:07 So what's the future of happy life now?

15:10 Where do you want to take happy life for 2024, Joe?

15:15 It's really our vision to be a global company, see,

15:19 happy life.

15:19 So we started in the US.

15:21 We have a branch in the US and Canada.

15:24 And we wanted to stretch to ASEAN market.

15:28 And we wanted to really help a lot of people

15:31 and like [NON-ENGLISH SPEECH] happy life,

15:34 not really helping not just the clients, not just the dogs

15:39 and the cats, but also the environment.

15:42 So to have an eco shift.

15:45 [NON-ENGLISH SPEECH]

15:48 It just reminded me that one of the people that I interviewed

15:53 also mentioned about the trademark.

15:57 Is happy life well registered in the trademark?

16:02 Yes.

16:02 Not only the Philippines, but the US?

16:05 Yes, both ways, sir.

16:07 Both, not just registered in the IPO, also in the US.

16:13 OK.

16:14 Because happy life is very generic,

16:17 and it can be claimed by so many people.

16:20 But again, that's one of the things

16:23 that entrepreneurs must really remember,

16:26 is to protect their trademark and also the brand equity

16:31 increases as the years go by.

16:34 So can you more or less provide us [NON-ENGLISH SPEECH]

16:39 tips for our viewers who are like you, young, probably

16:44 trying to earn and learn?

16:47 And also being entrepreneurs at that, trying to scale up.

16:52 What are the three main components

16:55 that you can more or less give an advice?

16:58 OK.

16:59 [NON-ENGLISH SPEECH]

17:00 [NON-ENGLISH SPEECH]

17:02 Yes.

17:02 [NON-ENGLISH SPEECH]

17:03 Yes.

17:04 [NON-ENGLISH SPEECH]

17:05 Sometimes, as business owners, [NON-ENGLISH SPEECH]

17:09 Yes.

17:10 [NON-ENGLISH SPEECH]

17:11 [LAUGHS]

17:12 [NON-ENGLISH SPEECH]

17:13 [NON-ENGLISH SPEECH]

17:14 [NON-ENGLISH SPEECH]

17:15 [NON-ENGLISH SPEECH]

17:15 So [NON-ENGLISH SPEECH]

17:18 Now, we need to protect [NON-ENGLISH SPEECH]

17:20 that we create [NON-ENGLISH SPEECH]

17:22 So very important [NON-ENGLISH SPEECH]

17:26 So [NON-ENGLISH SPEECH]

17:27 So now, [NON-ENGLISH SPEECH] three points of advice is--

17:31 number one is have faith.

17:34 So sometimes, [NON-ENGLISH SPEECH]

17:39 But it's very rewarding at the same time.

17:42 But sometimes, [NON-ENGLISH SPEECH]

17:44 mental health issues, sometimes, [NON-ENGLISH SPEECH]

17:47 self-doubt, sometimes, [NON-ENGLISH SPEECH]

17:50 fear.

17:51 [NON-ENGLISH SPEECH]

17:55 is to have faith and be grateful.

17:58 So once you have faith--

18:01 [NON-ENGLISH SPEECH]

18:02 Just take the first step.

18:04 And you know, [NON-ENGLISH SPEECH]

18:08 But there comes faith.

18:10 Sometimes, [NON-ENGLISH SPEECH]

18:13 [NON-ENGLISH SPEECH]

18:15 [NON-ENGLISH SPEECH]

18:17 in doing a business.

18:19 But if you have faith, [NON-ENGLISH SPEECH]

18:22 So it will boost you, and it will help you.

18:26 So number one is to have faith.

18:27 Have faith that you can do it.

18:30 Have faith that you're not doing it alone.

18:32 Have faith that there's someone bigger than you

18:35 that he can push you to soar high.

18:39 That's number one in faith.

18:41 Number two is persistence.

18:44 [NON-ENGLISH SPEECH]

18:45 In all the business books that I've read,

18:47 in all the business movies that I've watched,

18:52 [NON-ENGLISH SPEECH]

18:53 in one word, it's persistence.

18:56 [NON-ENGLISH SPEECH]

19:00 So in business, it's not a matter of yes or no.

19:05 [NON-ENGLISH SPEECH]

19:06 It's already yes, but it's just a matter of time.

19:10 [NON-ENGLISH SPEECH]

19:13 But it's very certain that you will succeed

19:16 as in your persistence.

19:18 [NON-ENGLISH SPEECH]

19:20 It's just persistence.

19:22 [NON-ENGLISH SPEECH]

19:25 We have faith.

19:25 We have persistence.

19:26 [NON-ENGLISH SPEECH]

19:30 But you just keep on going.

19:32 [NON-ENGLISH SPEECH]

19:34 It's not a matter of yes or no.

19:36 It's a matter of yes, but it's just a matter of time

19:39 when [NON-ENGLISH SPEECH]

19:40 So just have faith and persistence.

19:43 And the third one, of course, is why.

19:48 Now, you have to know deep inside you,

19:52 [NON-ENGLISH SPEECH]

19:55 Is it for your family?

19:57 Is it for yourself?

19:59 Is it for the community, for the environment?

20:03 [NON-ENGLISH SPEECH]

20:05 That was compelling and strong why.

20:09 [NON-ENGLISH SPEECH]

20:12 And it will be your mission to do something.

20:15 When you wake up in the morning, [NON-ENGLISH SPEECH]

20:20 So it all boils down to why.

20:22 Why do you do it?

20:24 And is it for your family?

20:26 Is it for yourself?

20:27 Is it for God?

20:28 Is it for anything else?

20:30 I don't know why.

20:31 You have to discover your why.

20:33 And then you will have faith, and then you will be persistent,

20:36 and then you will be successful.

20:38 So you just have to do this.

20:39 [NON-ENGLISH SPEECH]

20:42 [NON-ENGLISH SPEECH]

20:45 This is actually the life of entrepreneurs.

20:47 The life of entrepreneurs.

20:48 [NON-ENGLISH SPEECH]

20:50 We're not Superman.

20:53 We don't own everything.

20:55 The destiny is actually how we want to create it,

20:58 but the rest is actually how the guy upstairs

21:01 is really going to plot it.

21:03 And finding your happiness, imagine

21:08 [NON-ENGLISH SPEECH]

21:11 [NON-ENGLISH SPEECH]

21:14 [NON-ENGLISH SPEECH]

21:18 [NON-ENGLISH SPEECH]

21:20 And the milestone that you have,

21:25 your product did not only reach the shores of the Philippines,

21:30 but this has gone to the US as well as Canada.

21:33 In other words, a global brand.

21:35 [NON-ENGLISH SPEECH]

21:40 But I guess, [NON-ENGLISH SPEECH]

21:42 is how you really plot and how you focus.

21:46 [NON-ENGLISH SPEECH]

21:47 Like, for example, [NON-ENGLISH SPEECH]

21:50 [NON-ENGLISH SPEECH]

21:52 [NON-ENGLISH SPEECH]

21:54 Left and right, left and right.

21:55 But again, at the end, you don't accomplish everything.

21:58 But one of the things that I like what you said

22:00 is like the bee.

22:03 [NON-ENGLISH SPEECH]

22:04 Keeps on moving and moving and moving and generating,

22:08 pollinating, and really creating more.

22:13 And in your case, you're spreading happiness in life.

22:17 [NON-ENGLISH SPEECH]

22:19 So yeah, Joe, thank you very much for this time.

22:23 And really, I'm sure our viewers really love to see

22:29 and probably connect with your Happy Life products

22:33 in all the social platforms.

22:35 And again, good luck to Happy Life.

22:40 And really, keep on generating and generating happiness.

22:44 [NON-ENGLISH SPEECH]

22:46 So yeah, [NON-ENGLISH SPEECH]

22:48 Thank you.

22:49 [NON-ENGLISH SPEECH]

22:50 Right?

22:51 So again, Joe, thank you very much for this opportunity.

22:54 And I'll be letting you know when our blog will be shown

23:02 and share it with a lot of people

23:05 so that you can spread happiness.

23:07 Right?

23:10 OK, Joe.

23:11 That's very nice, Sir Butz.

23:13 So yeah, so thank you very much for this opportunity.

23:16 And really, happy holidays to you and the family

23:19 and to the network of Happy Life.

23:21 OK?

23:22 Thank you.

23:23 Yes, Sir Butz.

23:24 Thank you.

23:25 Bye-bye.

23:25 Take care, Sir Butz.

23:26 Thank you.

23:27 Bye-bye.

23:28 [NO SPEECH]

23:33 [CLICKING]

23:35 [BELL DINGS]

23:37 [BLANK_AUDIO]

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