Le déclin, après l'emballement: les opérateurs alternatifs de la téléphonie mobile, qui louent le réseau des mastodontes du secteur pour proposer leurs offres, voient actuellement leur nombre se réduire drastiquement et seuls les plus spécialisés parviennent à survivre, selon des analystes interrogés par l'AFP.
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NewsTranscript
00:00 The decline, after the packaging,
00:02 the alternative operators of mobile telephony,
00:04 which rents the network of the sector's mastodons to offer their offers,
00:08 currently sees their numbers drastically reduce
00:10 and only the most specialized manage to survive,
00:12 according to analysts questioned by AFP.
00:15 These actors, often better known under the abbreviation MVNO,
00:19 for Mobile Virtual Network Operator,
00:23 have just seen one of their headlines be put up for sale,
00:26 namely the Post Mobile,
00:27 number 5 in the French market with 2.3 million customers,
00:31 behind Orange, SFR, Bouygues Télécom and Free Mobile.
00:35 The group La Poste has indeed announced in mid-January
00:38 that it has begun a reflection on the evolution of the capital of this subsidiary
00:41 launched in 2011 and that it owns 51% with SFR,
00:44 co-shareholder 49%, which provides its network.
00:48 If interest brands have already been shown,
00:51 any session will have to be done with the approval of SFR,
00:54 which has in particular a preemption law
00:56 allowing it to buy back shares in a priority sale.
00:59 This evolution, if it is confirmed,
01:02 will be in condition to continue the commercialization of Post Mobile
01:05 in the Post Office Network,
01:07 key factor in its success,
01:08 to register the activity in the long term
01:10 and to consolidate the brand in a long-term partnership,
01:13 has already warned La Poste.
01:14 Appeared in France in 2004,
01:17 alternative operators have seen a strong growth in the 2000s and 2010s,
01:21 when all the actors seeking the acquisition of new customers
01:24 explained to the AFP Sylvain Chevalier,
01:26 in charge of the telecom and media sector within the Biring.
01:30 Media, M6 or Energi,
01:32 have been put in, but also banks,
01:34 CIC Mobile,
01:35 Mutuel Mobile Credit,
01:37 the large distribution,
01:38 Auchan,
01:39 Leclerc,
01:39 or specialized distributors,
01:41 like FNAC.
01:43 MVNOs have shaken the market,
01:45 with innovations such as the possibility of buying a SIM card without a phone,
01:49 more dynamic and transparent pricing,
01:52 a reminder for the AFP Renaud Kayanaki,
01:54 Telecom Director,
01:55 Media and Entertainment at Sia Partners.
01:58 The market is very mature.
02:00 But, today,
02:02 the market is very mature and the entire population is equipped,
02:05 says Sylvain Chevalier,
02:07 so new customers are rare.
02:08 Above all,
02:10 virtual operators were the first victims of the arrival,
02:13 in 2012,
02:14 of FreeMobile,
02:15 which landed on the market with an aggressive pricing policy,
02:19 maintained until today,
02:20 which forced its competitors to make efforts on their prices.
02:23 Result,
02:25 the mobile market has lost 40% of its value and most of the MVNOs,
02:29 strangled,
02:30 have disappeared or have been bought for their client files,
02:33 explains Sylvain Chevalier.
02:34 Thus,
02:36 if it still represents 7.3% of market share,
02:39 5.9 million SIM cards,
02:41 with another thirty small existing operators,
02:44 according to the data of the Telecom Regulatory Authority of September 2023,
02:48 nearly half belong to SFR and Bouygues Télécom.
02:51 Euroinformations Télécom, EIT,
02:54 the subsidiary of the CIC mutual credit banking group specialized in mobile telephony with 5 brands,
02:59 Energy Mobile, Auchan Télécom,
03:01 C-Discount Mobile,
03:03 CIC Mobile and Credit Mutuel Mobile,
03:05 had thus been bought back in 2020 by Bouygues Télécom.
03:08 Only those who have a very marked field of expertise survive,
03:12 underline the experts questioned by AFP.
03:15 Icamobile and Le Barat are specialized in calls to the Maghreb,
03:19 Asia or Latin America,
03:20 Basile addresses the Senors,
03:22 Transatel to the inhabitants of the border areas with Belgium and Switzerland.
03:25 So many very small segments difficult to reach for mass market operators,
03:30 note Renault Kayanaki.