Kanye West Super Bowl Commercial Is So Weird That It's Actually Genius
Category
✨
PeopleTranscript
00:00 Kanye's Super Bowl advertisement was absolutely embarrassing.
00:13 Embarrassingly genius.
00:14 It's hard to admit when this man has actually done something smart for once.
00:24 But critics are saying that Kanye absolutely played the Super Bowl advertisers for a fool
00:30 and is a marketing genius for his recent extremely expensive advertising experiment.
00:42 Kanye West paid millions of dollars for what is at first glance a completely embarrassing
00:47 Super Bowl commercial.
00:49 And amidst all of this man's controversy, he is now paid for his own ad spot in the
00:53 Super Bowl, but this isn't a normal Super Bowl commercial.
00:57 You know, like what every brand would typically do in terms of advertising during the Super
01:02 Bowl.
01:03 So while Verizon reportedly dropped $30 million to feature Beyonce in their Super Bowl ad,
01:15 Kanye West filmed his from the backseat of a car using his cell phone.
01:20 What?
01:21 In a dark, grainy, barely visible video, Kanye introduced himself, showed off his new teeth
01:28 grill thingies, and although he seemed to struggle a bit while talking through his tooth
01:33 bling as he was barely understandable, he confessed that he used up all of his budget
01:38 for the commercial and left absolutely nothing for the actual production.
01:43 I guess he's always been honest.
01:52 Now considering that Super Bowl commercials typically cost about $7 million for your 30
01:57 seconds of air time, Kanye thought that his attempt at raw brokenness would appeal to
02:02 the masses.
02:03 And it was also reported that his ad didn't air everywhere, which also hinted at a potential
02:09 lower cost as well, as it wasn't seen in LA, but it was seen in Miami broadcast.
02:15 Cheap or genius?
02:16 Well, no matter what the cost was, he made sure to get his message across, as he basically
02:21 just filmed a video of him talking into his front phone camera, saying "I want you to
02:27 go to Yeezy.com.
02:28 I'mma write that at the bottom of the screen."
02:30 That was my Kanye impression, and it was pretty bad, but Kanye finished off his bizarre ad
02:35 by saying "I got some shoes and uh, that's it."
02:42 So I went to Yeezy.com so you don't have to, and here's what I found.
02:48 Remember that see-through white tank top with the word "wet" written across it that Kanye's
02:53 wife was wearing in public?
02:55 Well that's being sold on Kanye's new website for a whopping $28?
03:02 Hold on, is this Yeezy.com or Walmart.com?
03:05 What is going on here?
03:06 It's interesting to see that Kanye is in fact trying a new business strategy, as on his
03:11 new website there are 12 clothing items all up for sale for $28 a piece.
03:16 And it's got me thinking, where did this man come up with his new pricing strategy?
03:20 Why $28?
03:22 What is going on here?
03:23 Then I realized, this is Kanye West we're talking about.
03:26 The same man who wore a black mask with a crucifix on his face to the 2024 Super Bowl
03:32 in an attempt to hide from his ex-wife Kim Kardashian.
03:35 Therefore, no explanation needed.
03:38 And on the website, on top of the super ugly tank top, there are some sock shoe things
03:43 and other merchandise specifically related to Kanye's latest album.
03:47 A fashion insider by the name of Maya Riaz believes that it's possible that Kanye is
03:52 back on the road to taking over trendy fashion.
03:55 Maya says, "Considering Kanye and Bianca's previous successes and undeniable influence,
04:01 it is not out of the realm of possibility for them to make a significant impact on the
04:05 fashion world."
04:06 It is worth pointing out that the recent controversies surrounding Kanye have had mixed effects on
04:11 his reputation within the fashion world.
04:14 While some controversies have even sparked interest in conversation, others have led
04:19 to backlash and potential brand damage.
04:22 I agree with you Maya, but how about the fact that his sense of fashion is just flat out
04:28 embarrassing and terrible?
04:29 Sorry, I know that fashion is subjective, but there's a reason why you don't see a
04:33 million people walking around the streets with black masks and a crucifix on their nose,
04:38 right?
04:39 What about wearing nothing with a clear raincoat?
04:42 Listen, at the end of the day, only time will tell if this man's odd attempt at a Super
04:47 Bowl promotion will actually pull through and ultimately deliver timely and beneficial
04:52 sales.
04:53 But for the time being, Kanye remains in the hole for at least a few million dollars for
04:59 this Super Bowl ad.
05:00 What are your thoughts on Kanye's recent attempts to bring back and revamp his influence
05:05 in the fashion world?
05:06 Because it was clear from the start that the reason why he's been exploiting his wife
05:10 Bianca has something to do with reviving his media presence and PR, even if it's terribly
05:16 negative.
05:17 Are you inclined to buy any of Kanye's new fashion items?
05:20 Would you rock that wet tank top out in public?
05:23 If so, you should probably wear a couple layers underneath since it's practically completely
05:28 See-through.