SAFC skipper Luke O'Nien shares his 'love' for new Sunderland Til I Die clothing range and the secret behind shows success

Luke O'Nien talks about the new Sunderland Til I Die series and the launch of a new clothing range linked to the show.  Video created by SAFC

Transcript

00:00 [MUSIC PLAYING]

00:03 I love it.

00:11 I just had the pleasure of modeling it with Catherine.

00:15 And I think she put me to shame in that.

00:16 What's special as well is obviously she's from the area.

00:20 She's designed the kit.

00:22 She's done the beautiful painting behind it as well.

00:24 So to have such a special show and to have everything

00:27 kind of designed by an artist from the area,

00:30 I think just adds to the specialness of it all.

00:34 Probably as I get older, I appreciate that more.

00:36 When I get a bit more memory loss

00:38 and I want to relive what actually we accomplished

00:42 as a team, all the emotion all put into a three-part series.

00:47 So I think that's only going to be special for many,

00:49 many people because you can relive the emotion.

00:53 And I think that's what people connect to the most

00:55 is the emotion of it all, from heartbreaks

00:58 to pure jubilation all in this season.

01:02 So I'm looking forward to reliving it again.

01:05 It's so pure and real.

01:07 And I think that's why thousands of people connect to it.

01:12 Once you get here as a player, I felt it.

01:15 I think fans have felt that from the get-go,

01:17 is you get a feel for whether it's a last-minute goal,

01:22 a tackle, a win, whatever it is.

01:25 And then you get that emotion right there, right then,

01:28 which I think the show's portrayed many, many times.

01:32 It's like that's the drug that people keep coming back for.

01:36 And it might not happen every week.

01:37 And that's where the hope comes into it.

01:40 But I think everyone searches for that feeling

01:42 because you just can't compare to it.

01:45 And I think people across the world have got a feel for that.

01:49 And I think that's why so many people travel across the world

01:52 and become supporters of this club,

01:54 is they want to go feel that in the flesh.

01:56 So I think that's why the series has been so powerful.

02:00 (upbeat music)