HBL PSL me 9 saalon ka safar
HBL PSL me 9 saalon ka safar
#hblpsl9 #psl2024 #cricket #sports #arynews
#hblpsl9 #psl2024 #cricket #sports #arynews
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00:00 But whenever we talk about PSL, we should not say HBL PSL.
00:06 Because HBL PSL is everywhere and we are seeing that the way HBL has played in the country,
00:15 it was great.
00:16 There was a time when cricket matches were not happening in Pakistan,
00:20 stadiums were empty.
00:22 After 2009, international players were not coming, international players were not coming.
00:26 When PSL started and HBL joined it, then what is the point?
00:31 This journey is not going to stop now.
00:34 This time, HBL has invested heavily in one of the biggest cricket tournaments, PSL.
00:43 And not only did they put a lot of money into it,
00:47 but the image of Pakistan around the world is now talking about cricket.
00:53 You see, commentators come, international players come,
00:57 and the image of Pakistan is now coming out of the world because of cricket and HBL PSL.
01:02 The financing of sports around the world is of the highest importance.
01:07 We are from Australia and on the left side of India, so how much is needed.
01:13 And there is a big motto, and that motto is "Palat Do Khel".
01:18 So what is this "Palat Do Khel"?
01:20 We will talk about it. Today we have invited in our studios,
01:24 we have with us HBL's Chief Marketing and Communication Officer, Ali Habib Sahib,
01:29 who has been a student of IBA, Karachi and Atchison College, Lahore.
01:34 Apart from this, your professional career is around 32 years,
01:37 so now we will start the interview with Ali Habib Sahib.
01:40 Ali Sahib, Assalamualaikum.
01:42 Salam Faisal.
01:43 Good morning, sir.
01:44 Good morning, Salam.
01:45 It's a pleasure having you.
01:46 Thank you for calling me.
01:47 Your first question is, what is this "Palat Do Khel"?
01:53 I think, first of all, thank you very much.
01:55 I have met you before and I have come to the show.
01:59 And I think, before I talk about "Palat Do Khel",
02:03 I think your viewers know that our HBL's partnership with PSL is now 9 years old.
02:16 9 years, and there will be another year.
02:19 Inshallah.
02:20 So, this 10 year relationship,
02:22 you know, in any relationship, whether it is personal or professional,
02:32 there is a long period of time.
02:35 And this happens when you, as an institution, as an individual, as a country,
02:40 believe in something that this thing, this person, this action, this action is beneficial for us.
02:48 So, you are right.
02:49 So, I think HBL is also like that.
02:50 When we saw PSL, we said that it is very good for Pakistan.
02:54 Because it means that those young boys who are playing in faraway areas of the country,
03:00 no one knows them.
03:02 Suddenly, the HBL-PSL team selects them, they play there,
03:07 they come into the eyes of the world and suddenly they start playing internationally.
03:11 So, that dream is fulfilled.
03:13 And HBL believes that where there is a dream, there is HBL.
03:18 So, PSL is also fulfilling the dream and HBL is also doing it.
03:21 So, the philosophy of both institutions was common.
03:28 So, HBL and PSL came together and now for the past 9 years, it is called HBL-PSL.
03:34 As far as we have seen this year, every year we try to come with a new initiative.
03:38 This year, the thought of HBL-PSL is to turn the game around.
03:44 And the background of the game is that the world is looking at Pakistan from our eyes.
03:51 This was being discussed just now when you were the producer.
03:54 So, what we will tell the world, the world will talk about Pakistan.
03:59 So, what we want to say is that it is the age of social media, the age of mobile phones.
04:06 There are a lot of negative news in Pakistan.
04:09 When you pick up the newspaper, you feel that,
04:11 but there are not only negative things in the world, there are also positive things in the world.
04:14 Exactly.
04:15 If there are only negative things, then the apocalypse will come.
04:18 Okay? There are also positive things.
04:20 And there are small things.
04:21 You helped a disabled person cross the road.
04:26 That's a good thing.
04:27 You fed a hungry person. That's a good thing.
04:34 Sharing is caring.
04:35 Sharing is caring.
04:36 It is important to share this message.
04:37 And humanity is very important.
04:41 So, this time, the idea of Pallat Do Khel is that,
04:44 if you see anything good happening in Pakistan,
04:47 pick up the phone, record it and upload it.
04:50 #PallatDoKhel
04:52 And show the world that in Pakistan…
04:55 So, we will show the world with our own eyes.
04:58 That will be our image.
05:00 If you want, you can talk about politics all the time,
05:03 or you can say that people are being hospitable in our country.
05:08 We also serve people in our country.
05:12 We are a very scared nation.
05:15 Our culture is so beautiful, why not?
05:17 People should come and explore it.
05:20 And when you go somewhere,
05:23 people ask you about the country.
05:26 So, what you tell them, they see it with their own eyes.
05:30 Or when you go to a country,
05:31 they see what the people there are saying about it.
05:34 Even tourists who came to Pakistan,
05:35 they said that Pakistan is completely different from what they heard.
05:37 So, we are taking Pakistan to the world through Pallat Do Khel.
05:45 Tourists will say that this is a different country.
05:49 So, this is the meaning of Pallat Do Khel.
05:52 We should change the game.
05:54 Change the game, change the game.
05:55 Change the game of Pakistan.
05:58 Absolutely.
05:59 Ali sir, as you talked about perception making,
06:01 from HBL, PSL, Season 1 to now Season 9,
06:07 what a great partnership you have had.
06:08 I would like to know about your partnership with the cricket board.
06:12 Plus, we see new things every year.
06:18 What's the plan?
06:19 How do you want to expand this?
06:23 How do you want to take it further?
06:25 What are your plans?
06:26 If you look at the last 9 years,
06:30 this journey has been very interesting.
06:32 One thing is that unfortunately,
06:34 there was a pandemic in Pakistan,
06:37 which reduced the number of international teams coming to Pakistan.
06:40 Because of HBL and PSL,
06:42 that matter changed first.
06:44 And earlier, these matches used to start in Dubai.
06:46 Then they started in Pakistan.
06:48 Now they are in all over Pakistan.
06:50 And for the last 2 years,
06:52 they have started matches in Multan.
06:54 So this is an expansion.
06:56 When HBL and PSL matches or tournaments are held in a city,
07:00 the economy of the city improves.
07:03 Because of that,
07:05 in Multan,
07:07 new teams have joined.
07:09 New teams have joined.
07:11 New cities have joined.
07:12 Because of that,
07:13 the scope of HBL and PSL is increasing.
07:18 So I think,
07:19 in the future,
07:21 the ways to promote it are increasing.
07:23 So it affects the economy.
07:25 It affects the economy of the city.
07:27 It is affecting the image of Pakistan.
07:29 And last year, HBL made a global record.
07:32 We took it to TikTok.
07:34 Because we know that TikTok is the fastest growing social media platform.
07:39 And it has become so big that it has 8 billion views.
07:43 We talked about making this video.
07:45 It has 8 billion views.
07:47 8 billion people watched the video.
07:49 Almost 10 lakh people made the video.
07:51 The stadium where the fans were,
07:52 it was called Last Day,
07:54 it became famous on TikTok.
07:56 This year,
07:57 we started the Palat Do Khel campaign.
07:59 And it will not stop.
08:00 The Palat Do Khel campaign has started with HBL and PSL.
08:06 But it will not be focused on HBL and PSL.
08:09 The duration of this campaign is our thought.
08:14 Now it is HBL's thought that Palat Do Khel.
08:16 Whether we put it in PSL,
08:18 or bring some innovation for our customers,
08:22 for their product.
08:23 Now it is just Palat Do Khel.
08:24 When there is such a great vision,
08:26 but we see that we still don't have stadiums,
08:32 we don't have grounds,
08:34 teams are not coming.
08:35 There was a time when we had to change the venue.
08:38 We had to go to Dubai and play in UAE.
08:40 So these are difficult stages.
08:43 So in all these combined efforts,
08:44 it is very important to have more investment in this.
08:47 Look, investment can never stop.
08:49 Investment will continue.
08:51 Ten years ago,
08:52 the stadiums we are bringing today,
08:54 their condition was very bad.
08:57 Now it has improved a lot.
08:58 Can it get better?
09:00 It can get better.
09:01 It is a gradual process,
09:04 in which you stop investment.
09:05 It can't be a magic wand,
09:06 that you just pull the wand and suddenly the situation changes.
09:10 Yes, it is a journey.
09:12 And I think,
09:14 the franchises,
09:17 district, city and provincial organizations,
09:20 the government of Pakistan,
09:21 because when you have to organize such a big tournament,
09:25 in which people are coming from outside,
09:27 the eyes of the world are focused here,
09:30 then you have to make a big structure around it.
09:34 So I think, all the people have played their role.
09:37 Even when COVID came,
09:38 and COVID left,
09:39 the HBL-PSL didn't stop.
09:42 Sometimes we criticize ourselves a lot in Pakistan,
09:45 but sometimes we say,
09:46 pat on the back,
09:47 we should pat ourselves on the back.
09:49 When we want to do something,
09:51 we can do it.
09:53 And HBL-PSL, I think,
09:54 it proves that even today,
09:58 if we want to do something,
09:59 we can do it.
10:00 Absolutely Ali sahab,
10:01 because the cricket of Pakistan,
10:02 which had gone to ashes,
10:04 they say that ashes gives rise to phoenix.
10:06 So the cricket of Pakistan has risen like that phoenix.
10:10 In the end, I would like to give a positive message to our viewers.
10:15 Please, the platform is yours.
10:17 I would say, think positively.
10:21 If you want to think negative,
10:23 there are many negative thoughts and incidents in the world.
10:27 But there are positive things too.
10:29 And Pakistan is our country.
10:31 And I think,
10:32 wherever you see something good,
10:33 you should appreciate it,
10:35 and tell the world about it.
10:37 Because only together,
10:39 we can turn the game of Pakistan.
10:41 Because the game that has turned,
10:43 is the name of this world,
10:45 which we will do for Pakistan.
10:47 Inshallah, great.
10:48 Thank you so much Ali Habib sahab,
10:50 for taking out time for us.
10:51 And not only,
10:52 but the vision,
10:53 HBL-PSL,
10:54 and the support we are seeing,
10:56 not only is Pakistan's name getting higher,
10:59 but our image is also going great.
11:01 And the international players who come and play here,
11:04 they say that this is also a way to show our appreciation,
11:07 about our culture,
11:09 about our challenge.
11:11 And like Ali Habib sahab was saying,
11:13 there is no lack of talent in Pakistan.
11:15 If you only focus on negative things,
11:17 then you won't be able to show the positive side,
11:20 which is a lot of talent in our country.
11:23 Ali Habib sahab, thank you so much.
11:25 Thank you.
11:27 And Pakistan is that resilient nation,
11:29 that has won a medal in every difficulty.
11:32 No matter what the situation is,
11:33 even if it's cricket,
11:34 we hope that HBL-PSL's brand,
11:37 will keep on growing day and night.