Hamaray Heroes powered by Kingdom Valley - Episode 14 | Anam Hussain
Hamaray Heroes powered by Kingdom Valley honours the heroes of Pakistan
Today we highlight the life and achievements of Anam Hussain, the visionary founder and publisher of the international Pakistan travel magazine, Capra Falconeri Traveller.
#HBLPSL9 | #KhulKeKhel | #HamarayHeroes
Today we highlight the life and achievements of Anam Hussain, the visionary founder and publisher of the international Pakistan travel magazine, Capra Falconeri Traveller.
#HBLPSL9 | #KhulKeKhel | #HamarayHeroes
Category
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SportsTranscript
00:00 [Music]
00:27 My name is Anam Hussain and I was born in the Mughal city of Lahore.
00:32 [Music]
00:34 I am the founder and publisher of Capra Falconeri Traveler Magazine,
00:38 which is an independent print publication dedicated to promoting the tourism and travel of Pakistan.
00:45 [Music]
00:47 My journey with the magazine started in 2019.
00:51 I was in the UK in a well-known bookstore.
00:54 I needed up-to-date travel publications, books and literature from Pakistan to do some research.
01:01 [Music]
01:04 After spending 30 minutes in the shop, I found travel literature in every small country.
01:10 Every UN-recognized country was on the shelf.
01:13 But there was nothing in Pakistan.
01:16 I was curious, angry and it really upset me.
01:20 [Music]
01:23 I thought about the response to this brief interaction.
01:29 From that day, I started to vision that Pakistan should put a sustainable, eco-friendly paper on the shelf.
01:37 Something that we can touch, feel and see proudly next to all the international publications.
01:43 [Music]
01:46 So, this journey from narrating to actually having a finished product, there's a big gap in between.
01:53 I needed something symbolic and national.
01:57 So, I thought why not the national animal of Pakistan, the Markhor.
02:01 I added its scientific name, Capra Falconeri, and added traveler.
02:07 [Music]
02:10 I needed unique content for it.
02:12 I have been traveling deeply across Pakistan since 2016.
02:16 I was collecting photographs and writing stories.
02:20 So, that really helped.
02:21 My aim was to tell authentic Pakistani stories.
02:25 [Music]
02:27 Publishing a magazine is not an easy task.
02:32 It involves a lot of distribution cost, production cost and editing.
02:37 I have been very fortunate that my family and parents really supported me.
02:43 A friend helped me a lot in editing the task.
02:46 [Music]
02:49 Finally, the magazine was edited, printed and published in the UK in 2021.
02:56 It was stocked in Magazine Heaven, which is a UK-based, diverse, independent magazine store.
03:02 [Music]
03:05 I started getting emails from diverse audiences.
03:10 Some were from London, and others were from other countries.
03:12 They said they read my magazine and saw it.
03:15 They said they booked tickets to Pakistan because they wanted to travel and see the places I featured.
03:20 It was so overwhelming.
03:22 It was a great honor for me that they gave me such good feedback and appreciated it.
03:27 [Music]
03:30 It was then picked up by Condé Nast, which is the world's leading luxury travel brand.
03:35 They interviewed me, featured my magazine and defined it as a fresh narrative on Pakistan.
03:43 [Music]
03:46 I was also awarded by the British Pakistani Forum in Birmingham for promoting Pakistan's tourism in the UK.
03:52 I have grown up between the UK and Pakistan.
03:56 I graduated from Coventry University and I did post-graduation from Birmingham University.
04:02 [Music]
04:05 In trying to find a place of home and a sense of home, I started writing about the beauty of the two countries.
04:15 Since 2020, I have been writing for Al Jazeera as a diaspora journalist.
04:20 I am also a contributing travel writer with Condé Nast. I try to present stories of Pakistan.
04:29 [Music]
04:32 Last summer, I explored Skardu.
04:34 I featured Karachi as a scuba diving destination and overall Pakistan as a trekking destination.
04:41 [Music]
04:44 My personal mission is to advocate for the authentic representation of Pakistan.
04:50 [Music]
04:53 My future goal is to brand Pakistan on a global stage.
04:58 My publication, my magazine, should be a strong slogan of Pakistan.
05:04 So that we can compete in the world's noisy, crowded markets.
05:08 We can make our identity.
05:11 I will continue writing in international media for the right image of Pakistan, for the authentic image of Pakistan.
05:20 Continue exploring Pakistan and continue publishing more editions of my magazine.
05:26 [Music]
05:29 I would like to thank HBL, PSL and Kingdom Valley for choosing me as one of the Hamare Heroes.
05:36 It is a great honour for me that my voice, the voice of a small journalist, was amplified on such a grand narrative.
05:46 Thank you so much.
05:47 [Music]