Cuba: International cigar sales soared 31% in 2023
International sales of Cuban cigars, the island's most emblematic product, soared 31% in 2023 due to increased demand for luxury products, according to the country's leading tobacco exporter. teleSUR
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00:00 International sales of Cuban cigars, the island nation's most emblematic export, soared 31%
00:06 last year as global demand rises for luxury products, the country's main tobacco exporter
00:12 representatives said on Monday. According to Jorge PĂ©rez Martel, commercial vice president of Havana's
00:19 S.A., the increase represented a turnover of US$721 million in 2023.
00:27 For his part, JosĂ© MarĂa LĂłpez Insuáure, the company's vice president in charge of development,
00:34 assured that with the end of the pandemic, the luxury market in general and the consumption
00:40 of premium cigars in particular have seen very strong growth in demand in all regions.
00:46 He said that the development of the high-end specialized products
00:49 and limited and exclusive editions were among the main drivers of this growth.
00:55 "This year is really a record year for the festival. It is a record year because in 2023,
01:05 we reached a record revenue figure of US$721 million, which represents a 31% growth compared to 2022."
01:13 "Production has already started to rise slightly, not in terms of value, but in terms of units,
01:20 because in terms of value it has risen a lot. It has already started to rise,
01:24 and we are not able to meet the demand because demand has been multiplying."
01:28 "We have a final short break coming up, but before we go,