AimeTonAgri
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LearningTranscript
00:00 Christian, you make me think of the game of colours.
00:04 I see you in green, now you're in red, but for beautiful reasons.
00:08 Aime Ton Agri was born at your home, this movement and this large collective.
00:18 Yes, it was born in 2019.
00:21 It was born for Angoulême gastronomers,
00:24 who had a good time on gastronomy in Angoulême.
00:28 We were present as a Chamber of Agriculture,
00:31 but the Chamber of Agriculture doesn't speak much to the general public.
00:34 We thought we needed a banner.
00:37 So we created with the teams this #AimeTonAgri banner,
00:40 which speaks quite well.
00:42 #AimeTonAgri, yes.
00:43 #AimeTonAgricultrice, #AimeTonAgriculteur, #AimeTonAgriculture.
00:45 We built our stand,
00:48 we did a questionnaire on the ideas received,
00:51 to discuss with consumers.
00:53 We were really successful.
00:55 People are very happy to come to our contact
00:57 and discover our practices.
00:59 And then this landscape logic,
01:01 which shapes our territories,
01:04 our landscapes in France.
01:06 It's true that this agriculture is multiple.
01:08 That's why we love it.
01:09 Of course, we love it for many reasons.
01:11 When we cut it, we go through it every day.
01:14 It shapes our territories.
01:16 Seen from the sky, France is beautiful.
01:18 The colors evolve with the seasons.
01:21 Behind this love affair,
01:25 which is marked, won and amplified,
01:28 what are the main axes
01:30 to deploy this #AimeTonAgri communication?
01:33 Positive communication.
01:36 I call myself a positive wave producer,
01:38 before being a farmer.
01:40 It's contagious.
01:41 We have neighboring departments,
01:43 like Dordogne, which was very dynamic,
01:45 which launched something with the book "Gourmands".
01:47 A beautiful meeting on this subject.
01:50 And today we have adopted...
01:52 There is a contagion.
01:55 At the Nouvelle-Aquitaine level,
01:57 we like to share,
01:59 we have a heart, so we can share with others.
02:01 We chose a large part of the agricultural organizations
02:05 of Nouvelle-Aquitaine to communicate together
02:08 with this #AimeTonAgri banner.
02:10 The farms, the cooperation,
02:15 the agricultural creed, the group AMA,
02:17 the young farmers.
02:19 Today, the SAFER is a brand
02:22 that is available to communicate positively
02:24 to the general public.
02:26 And we also made small signs
02:30 during this demonstration,
02:32 this historic mobilization at home.
02:34 We made the sign appear to the elected representatives,
02:37 but also to consumers.
02:39 "I support agriculture" with the #AimeTonAgri.
02:41 Exactly. We want to know more.
02:43 It will necessarily be on the territories of deployment,
02:45 since everyone can finally take hold
02:48 of this #AimeTonAgri.
02:50 Yes, there is a #AimeTonAgri,
02:52 there is an internet site, so we are in construction.
02:54 We do with the means we have.
02:56 What we need today is a little money
02:58 to be able to develop.
03:00 The call has been made, if there are any who have resources to give you.
03:02 We have ideas, we have beautiful messages,
03:04 beautiful values to develop.
03:06 We started to distribute some little boots.
03:08 I will explain to you what they correspond to.
03:10 This is a personal dream.
03:14 We asked ourselves the question,
03:16 what can we offer children,
03:18 different from what we offer them today,
03:20 and which is related to agriculture.
03:22 These are boots that are made in France.
03:24 You said it, they are beautiful, they are seductive,
03:26 made in Nouvelle-Aquitaine, so durable,
03:28 transmissible between brothers and sisters,
03:30 from generation to generation,
03:32 as our exploits should be.
03:34 The goal is to give them to future generations,
03:36 because we consider that there are a generation or two
03:38 who are a little disconnected from reality.
03:40 I tend to say that they are outright off the ground.
03:42 Young generations, we count on them.
03:44 With these little boots, we have them reconnected
03:46 with the earth, the earth that carries us,
03:48 the earth that nourishes us.
03:50 I was going to say, there is a common root with Angoulême.
03:52 It's the comic strip, it's the accounts,
03:54 it's the boots of this place.
03:56 Péro is not far from your spirit,
03:58 love your agri, because it is true that we will be able
04:00 to run in the heart of our territories and our lands.
04:02 Yes, you make the link with the Angoulême comic.
04:04 We will have another event later.
04:06 I don't know if you saw it,
04:08 but during the comic, we were in full mobilization.
04:10 We had 300 actors who were in the middle of the movie.
04:12 We all wanted to go and possibly disturb
04:14 the prefectures, the DDT, the city of Angoulême.
04:16 And we had this comic show.
04:18 We said, what are we going to do?
04:20 We're going to break the comic show.
04:22 We're going to embarrass them.
04:24 But now we're much smarter than that.
04:26 So we agreed with the mayor of Angoulême,
04:28 with the festival.
04:30 And in two days, with the help of a designer
04:32 who will come later on the show,
04:34 who is Jules, he created two drawings
04:36 for us, and we will have them in two days.
04:38 So we will have them in two days.
04:40 So we will have them in two days.
04:42 He created two drawings that the comic show
04:44 financed with the city of Angoulême,
04:46 which we have on the city of Angoulême.
04:48 So it's a big tarp.
04:50 There is another one on the Angoulême hills.
04:52 And it was the support of culture to agriculture.
04:54 Thank you. And we'll see you soon.
04:56 So maybe one last word, because I'm also
04:58 an agriculturalist in Gris de Main.
05:00 And so all these ideas are shared.
05:02 So the goal is the same.
05:04 It's to talk positively about our profession.
05:06 I am also very proud to be an ambassador
05:08 of Gris de Main.
05:10 Thank you, Christian.
05:12 (upbeat music)
05:14 (upbeat music)