Benny The Butcher is back at Genius to discuss his latest song “How to Rap.” The song is produced by Hit Boy and off his album Everybody Can’t Go. The Buffalo native shares his journey on how he transformed from his past life to the rap star he is now. On today’s episode of Verified, the rapper shares gems for the up and coming rappers.
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MusicTranscript
00:00 I was watching this video, dude was trying to disrespect me.
00:02 He was like, "Man, didn't he put his sideburns?"
00:03 Like, I know these shits look weird, but it's my own look.
00:07 So many things go into catching the people's attention and holding the people's attention.
00:11 It might be your sideburns.
00:12 It might be how you talk.
00:14 Whatever is different about you, you should put that in the forefront, because that's
00:17 what people want to see.
00:18 Life lessons that taught me how to rap was my pain and my glory.
00:28 They want to hear that in the music.
00:29 They want to get a feeling of what kind of person you are and what you've been through.
00:32 I love putting my real life in the music.
00:34 That taught me how to rap.
00:35 I definitely want to inspire a new generation of rappers, because who's going to carry the torch?
00:52 When we came along, the OGs felt we was carrying the torch for them.
00:55 And I want to have the same thing.
00:56 How to rap is just a guide to how to do it the right way.
00:59 Shout out Spoons.
01:00 He a person who always had the studio at the credit.
01:03 And only the top guys was able to come over there and spit.
01:07 Conway was already over there rapping.
01:09 Wes was already over there.
01:10 That's where I studied.
01:11 I paid attention to the syllables, the details.
01:15 I paid attention to everything.
01:16 I was able to get the right vibe.
01:17 I was able to get the right flow.
01:18 I was able to get the right flow.
01:19 I was able to get the right flow.
01:20 I was able to get the right flow.
01:21 I was able to get the right flow.
01:22 I was able to get the right flow.
01:23 I was able to get the right flow.
01:24 I was able to get the right flow.
01:25 I was able to get the right flow.
01:26 I was able to get the right flow.
01:27 I was able to get the right flow.
01:28 I was able to get the right flow.
01:29 I was able to get the right flow.
01:30 I was able to get the right flow.
01:31 I was able to get the right flow.
01:32 I was able to get the right flow.
01:33 I was able to get the right flow.
01:34 I was able to get the right flow.
01:35 I was able to get the right flow.
01:36 I was able to get the right flow.
01:37 I was able to get the right flow.
01:38 I was able to get the right flow.
01:39 I was able to get the right flow.
01:40 I was able to get the right flow.
01:41 I was able to get the right flow.
01:42 I was able to get the right flow.
01:43 I was able to get the right flow.
01:44 I was able to get the right flow.
01:45 I was able to get the right flow.
01:46 I was able to get the right flow.
01:47 I was able to get the right flow.
01:48 I used to tell people behind the scenes that some people may never even get to meet.
01:51 You got to choose the right guys, man.
01:52 That's so important.
01:53 People who are going to hold you accountable.
01:55 Now you go crazy.
01:56 You make the streets hot.
01:57 They should be playing your shit out.
01:58 Every club, every weed spot, every club, every barbershop, till everything's locked.
02:03 Make sure when the people speak your name, that everything's stopped.
02:06 I used to have my posters up everywhere.
02:09 Every gas station, every store, every where you could buy clothes at.
02:13 Everywhere.
02:14 Traps.
02:15 Everywhere I had posters up.
02:16 It was a different feeling.
02:17 I felt accomplished.
02:18 And it made me hungrier to be honest.
02:20 Now look at you.
02:21 You lit.
02:22 You getting 24 feature.
02:23 Your old hoes got to hit your manager to reach you.
02:26 Your niggas think you changed.
02:27 Nah, that change made you a thinker.
02:29 You seen the game break the best of them.
02:31 It's getting deeper.
02:32 Remember to stay grounded.
02:33 Don't let it make you to a diva.
02:35 You know them little traps be.
02:36 Them rat beefs and leeches.
02:38 The jackboys to sneak you.
02:39 The tax boys could see you.
02:40 Your security and lawyers that enjoy you with your feet up.
02:44 And when these rat beefs and these leeches and you see all of that happen, you just got
02:47 to remove yourself from it.
02:48 You know I deal with it by the advice from the OGs.
02:50 That's why you go get your security.
02:51 You hire your lawyers.
02:52 They keep your business straight.
02:54 And you enjoy it with your feet up.
02:56 You got a new type of lifestyle so you put yourself in a position where you can really
02:59 enjoy it.
03:00 Now you got the labels calling you.
03:02 They fly you out to talk to you.
03:03 Low balling you.
03:04 That kind of steal daughter if they can market you.
03:06 You turn them down and show them that your number wasn't arguable.
03:09 And when they double back, you charge them triple what they offered you.
03:12 Labels wasn't interested in me until I was hot.
03:13 Coming up, underground, East Coast, underground, boom bap type of rap.
03:17 They didn't really get it.
03:18 So even though they knew I was hot so they wanted to kick it with me and see what was
03:21 my future plans, they probably didn't believe in what I saw.
03:26 It took some more proving.
03:27 But once you go back and do more proving, the price change.
03:31 This is how you rap.
03:32 They probably thought this was a coke song because so far I've been in industries.
03:35 Omar turned this shit into snowfall.
03:37 Go off every chance that I get.
03:39 I feel like a show off.
03:40 Floor in any beat that you play.
03:41 I feel like I showed y'all.
03:43 If I had to pick between the wire and snowfall, I gotta go to wire.
03:46 I been in industries.
03:47 Omar, people was kind of running and ducking when my name was out there.
03:52 The Butcher coming, Omar coming, damn near the same thing.
03:55 When I was something coming, I had your favorite something running.
03:57 Had them dodging features with me.
03:59 When my album dropped, they ducking.
04:00 I do press ones, they get quiet.
04:02 Around that time, I don't hear nothing.
04:03 When they drop, I'm in they city.
04:04 I'm outside like I been hunting.
04:06 When you coming up in a game and you a wolf, a lot of times dudes don't want to get in
04:10 that box with you because they don't want to be compared to you too closely.
04:13 The guys who way above me in this rap shit and came and gave me them features, those
04:16 like those the wolves.
04:17 A lot of dudes ain't want to do that with a butchie.
04:20 So respect to the guys who did.
04:21 Once you get in the game, the first thing you realize, man, rap is a springboard to
04:37 different opportunities you're going to get to make money.
04:39 I come from Griselda with Westside Gun with the merch.
04:41 Bum B got the Trill Burgers.
04:43 So many opportunities when you come in and you can use your likeness to make money.
04:47 And that's one of the first things you're going to realize in this game.
04:50 You need some word delivery the way you pronounce your words.
05:04 The way Chuck D voice sound.
05:06 That's a special thing.
05:07 Have a special ad-lib.
05:08 Have something special that you only bring to the table.
05:11 Then some versatility.
05:12 You got to be good in every room.
05:14 Then you double your workability.
05:15 You outwork everybody around you.
05:17 And now you know how to be a rapper.
05:18 My chapter going to be legendary status when they shut it because I'm Grammy nominated,
05:24 an Emmy Award winner, and the first guy to bring a gold plaque back to the city for Johnny
05:29 P's Caddy.
05:30 Yeah, they going to build schools after me when this shit over.