Lesser-known destinations are being introduced as new destinations ITB Berlin, one of Europe's largest travel trade shows, as the continent's tourist hotspots to fight overcrowding.
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00:00 With Athens Acropolis introducing a daily visitor cap of 20,000, a new travel trend is emerging across Europe.
00:07 Introducing the destination dupe, where other lesser-known destinations are suggested instead of overcrowded hotspots.
00:14 Swap Tunis for Santorini, Pula for Rome, Ljubljana for Venice.
00:19 It's really important to alleviate the pressure on certain destinations, promoting the offering in other destinations which are not so well-known internationally.
00:32 With tourism numbers returning to pre-pandemic levels, countries are welcoming new trends to help stem the flow of visitors who disrupt residents' lives by bringing issues such as high rents and pollution in tow with them.
00:44 We don't actually even have mass tourism in Slovenia, also we don't have any bigger resorts or everything like that.
00:53 Overcrowded destinations such as Venice and Amsterdam are hiking tourist taxes in an effort to combat over-tourism.
00:59 Iceland will also introduce a tax later this year to help the country with its goal to become climate neutral before 2040.
01:06 It's true that Tunisia was perceived as a destination for mass tourism, over-tourism.
01:17 But this model, this image has been improved thanks to the efforts of all the actors in the tourism ecosystem in Tunisia.
01:32 France plans to launch a 1 million euro campaign encouraging domestic and foreign tourists to visit destinations off the beaten track instead of the 20% of the country where 80% of visits are concentrated.
01:43 Destination duping is not only beneficial for residents of overcrowded cities and undiscovered places, but it can also help the environment.
01:51 With the price of flights soaring, travelers are welcoming this new travel trend that can help them get away for less.
01:58 Liv Stroud in Berlin for Euronews.
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