How You Can Beat The So Called ‘Target Effect’ When You’re Out Shopping
Ever walk into Target needing toothpaste and leave with a cart full of stuff? This familiar scenario is called the “Target effect” and it’s a real thing.
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00:00 Ever walk into Target needing toothpaste and leave with a cart full of stuff?
00:05 This familiar scenario is called the Target Effect, and it's a real thing.
00:09 Retail expert from Santa Clara University, Kirti Kalyanam, told KPIX that Target intentionally creates an experience to encourage this.
00:18 You can thank cross-merchandising and expert designers for an ideal setting for impulse buys.
00:23 Here's how to stick to your list and avoid getting sucked in.
00:26 It might be easier to swipe, but if you bring just enough cash to buy what you need, you simply won't have any money to get the extras.
00:33 Go online to see how much each item costs and leave the plastic at home so you aren't tempted to buy more.
00:39 Clinical psychologist Kevin Chapman told NBC News to give yourself a pep talk before walking in.
00:44 Admit the Target Effect is real for you and repeat to yourself you only need to buy X so you're drawn to that aisle and avoid impulse buys.
00:52 Also be mindful when shopping. Ask yourself whether something is actually a need or just a want.
00:57 And if you're faced with the cart versus basket decision, pick up a basket.
01:01 You'll be less likely to get the urge to fill it with unnecessary items.
01:05 And if you're really only buying an item or two, you're probably better off just carrying it.
01:09 (upbeat music)