Celebrity chef Gino D’Acampo shocked grocery shoppers who had picked loose fruit and veg over pre-packed items – by grabbing them for a dance.
To the tune of pop classic ‘Single Ladies’, a reworked version – titled ‘Single Veggies’ – began blaring over the store intercom as soon as someone chose a loose piece of produce.
In the video Gino shows that by opting for loose produce shoppers will not only avoid waste but can also choose exactly what they’ll use – be that a slightly green banana, just two carrots, the perfect baked potato for every member of the family or a single red apple.
The quirky clip shows unsuspecting shoppers picked up by ‘Veggie Cam’, opting for produce without packaging.
As soon as they do, Gino appears to grab them for a spin and a celebration, with male and female shoppers both treated to a groove with the TV favourite.
He encourages them to get up close and personal with their fruits and veg, sniffing oranges and picking out the right sized potato for what they need.
The video comes during Food Waste Action Week, after research by Love Food Hate Waste found UK households are wasting 4.7 million tonnes of edible food every year.
In total, shoppers waste £17 billion on food that ends up in the bin – the equivalent of £1,000 for a household of four.
In fact, when it comes to the humble potato – the UK’s most wasted food item – every day in the UK we throw away nearly three million whole potatoes.
If sold loose, it’s estimated the nation could reduce the potatoes wasted in our homes by at least 11 per cent.
Gino said: “Finding out just how much food ends up in the bin really shocked me, so I’m joining Love Food Hate Waste to show some love to ‘All the Single Veggies’ this Food Waste Action Week.
“As a passionate chef, there’s nothing I love more than choosing the best produce for those I’m cooking for.
“Being able to pick out just what I need for each dish I make – it can’t be beaten. Saving food, saving money, and getting the best out of your cooking. What could be better?”
With most retailers selling some loose fruit and veg like potatoes, carrots and apples, Love Food Hate Waste is both looking to help retailers sell more fruit and veg loose, and calling on everyone to choose loose whenever they can.
Jackie Bailey, senior campaign manager at Love Food Hate Waste, said: “This Food Waste Action Week we want to help people to choose what they’ll use and avoid costly waste.
“By releasing ‘All the Single Veggies’ with Gino, we’re showing people the many benefits of loose in terms of slashing food and plastic waste, saving families money, and dramatically reducing environmental impact.
“But right now, the options for loose are limited so, we need changes in the fresh produce aisle and shopper habits to really nail this problem.”
Gino D’Acampo added: “It’s so easy to click into autopilot when we’re out shopping, but today’s report shows just how wasteful this habit can be when it comes to buying bulk packs of fruit and veg.
“Stepping away from the pre-packed produce and choosing what you’ll actually use will not only help tackle our food waste, but it will also help save money.
“And the best bit? You’ll have the perfect ingredients for your favourite dishes just the way you like them.”
To the tune of pop classic ‘Single Ladies’, a reworked version – titled ‘Single Veggies’ – began blaring over the store intercom as soon as someone chose a loose piece of produce.
In the video Gino shows that by opting for loose produce shoppers will not only avoid waste but can also choose exactly what they’ll use – be that a slightly green banana, just two carrots, the perfect baked potato for every member of the family or a single red apple.
The quirky clip shows unsuspecting shoppers picked up by ‘Veggie Cam’, opting for produce without packaging.
As soon as they do, Gino appears to grab them for a spin and a celebration, with male and female shoppers both treated to a groove with the TV favourite.
He encourages them to get up close and personal with their fruits and veg, sniffing oranges and picking out the right sized potato for what they need.
The video comes during Food Waste Action Week, after research by Love Food Hate Waste found UK households are wasting 4.7 million tonnes of edible food every year.
In total, shoppers waste £17 billion on food that ends up in the bin – the equivalent of £1,000 for a household of four.
In fact, when it comes to the humble potato – the UK’s most wasted food item – every day in the UK we throw away nearly three million whole potatoes.
If sold loose, it’s estimated the nation could reduce the potatoes wasted in our homes by at least 11 per cent.
Gino said: “Finding out just how much food ends up in the bin really shocked me, so I’m joining Love Food Hate Waste to show some love to ‘All the Single Veggies’ this Food Waste Action Week.
“As a passionate chef, there’s nothing I love more than choosing the best produce for those I’m cooking for.
“Being able to pick out just what I need for each dish I make – it can’t be beaten. Saving food, saving money, and getting the best out of your cooking. What could be better?”
With most retailers selling some loose fruit and veg like potatoes, carrots and apples, Love Food Hate Waste is both looking to help retailers sell more fruit and veg loose, and calling on everyone to choose loose whenever they can.
Jackie Bailey, senior campaign manager at Love Food Hate Waste, said: “This Food Waste Action Week we want to help people to choose what they’ll use and avoid costly waste.
“By releasing ‘All the Single Veggies’ with Gino, we’re showing people the many benefits of loose in terms of slashing food and plastic waste, saving families money, and dramatically reducing environmental impact.
“But right now, the options for loose are limited so, we need changes in the fresh produce aisle and shopper habits to really nail this problem.”
Gino D’Acampo added: “It’s so easy to click into autopilot when we’re out shopping, but today’s report shows just how wasteful this habit can be when it comes to buying bulk packs of fruit and veg.
“Stepping away from the pre-packed produce and choosing what you’ll actually use will not only help tackle our food waste, but it will also help save money.
“And the best bit? You’ll have the perfect ingredients for your favourite dishes just the way you like them.”
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