The Ardwick pub in Blackpool is celebrating keeping its £1.80 a pint price for the next season by having a huge party with cash giveaways in April
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00:00 It's an absolutely lovely environment to be in.
00:08 All the locals absolutely love it here.
00:10 We have plenty that come in each and every day.
00:14 Holidaymakers that come back year on year, they absolutely love it.
00:18 They can't wait to get back here.
00:19 You know, I say, "Oh, we'll see you next time."
00:21 Or I say, "Oh, we'll still be here.
00:23 We'll still see you."
00:24 And it's just great, a great place to be in.
00:27 And with it being so cheap as well, everyone loves it.
00:30 And still have people shocked about the price at the moment.
00:33 Every time, it's £1.80, you're sure?
00:36 Yes.
00:39 It's out of season, it's still busy.
00:42 But coming into season now, it's absolutely rammed every day.
00:46 Even during the week, we just don't expect it all the time.
00:51 Talking further deep at the bar, thinking, "Oh, here we go again."
00:54 But it's just great.
00:55 It keeps you busy, keeps you going.
00:57 It's just amazing to be in.
00:59 Never a dull moment.
01:00 Definitely not.
01:01 Never a dull moment at all.
01:04 I'd say the price of beer is a massive thing for this place.
01:08 But also, just the people that come in here, just the locals,
01:12 the holidaymakers, just the people make it as well.
01:16 They're the ones that keep us going as well.
01:18 And we have a good laugh behind the bar.
01:20 We have some good banter with them.
01:22 But definitely the price of beer is a massive thing for that as well.
01:28 Well, I actually just stayed in Blackpool for 18 years.
01:33 And then I think I was in town one day, and it was about six, seven years ago,
01:36 and somebody says, "Oh, do you fancy going into the yard and looking for a pint?"
01:40 Because I'm a bit funny where I go and that, so I went, "Yeah."
01:43 I've been in here five or six days ever since.
01:46 I just like the people, I like the pub, the pool, darts,
01:49 staff are nice, all the football, horse racing.
01:53 You know, it's just a good pub in general.
01:58 Best pub in Blackpool?
01:59 Oh, definitely. Definitely.
02:01 I mean, don't get me wrong, I'm not saying I don't go places, I do, but not for long.
02:04 I'm like, "Right, 11 o'clock, we're down to the hard work now."
02:07 But yeah, I would say it's the best pub in Blackpool, definitely.
02:10 It's the volume that we sell, because we sell that much of it,
02:14 and we do very well.
02:17 It's just the volume that we sell that we're able to do it so cheap,
02:19 because it's just constant go-go.
02:22 When I go to other places and I see four pound, five pound a pint,
02:25 I'm not paying that when I can get it for one pound 18.
02:29 I'm not sure why they put their prices up so much.
02:33 And those places are often quiet?
02:35 Yes, very quiet.
02:37 You walk in, there might be two, three people sitting there,
02:40 but as you walk in here, it's always...
02:42 People always say to us, "How can you do it at that price?"
02:45 And we just say, "It's the volume. You have to get the people in
02:48 "and make sure that volume's sold."
02:50 Which we don't have to try very hard, to be honest,
02:52 because of the price of the beer.
02:54 We don't have to try that hard to get them in.
02:56 And because it's such a great place to be in,
02:58 they automatically come here anyway.
03:01 I've been coming here since I moved to Malta.
03:04 I found it about five, six years ago.
03:07 And they're dead friendly, you know.
03:10 The atmosphere's all great.
03:12 And the beer's cheap.
03:15 Everybody talks to everybody, don't they?
03:17 And there's no trouble or anything like that.
03:21 You know, the grand.
03:24 Yeah, we laugh with the bar staff, don't we?
03:27 And that, sometimes.
03:30 And it's been crowned the cheapest pub in Britain, am I right?
03:34 It has, yes.
03:35 It gets rained everywhere.
03:37 We have T-shirts that we sell in here,
03:38 and they just want to wear them and take them back to where they live
03:41 and say, "Oh, I've been to the Hardwick.
03:43 "It's the cheapest pub in Britain."
03:46 It can be manic.
03:48 It can be, "Oh, what's going on?
03:50 "It's absolutely packed.
03:51 "You can't see through the crowds and the people."
03:55 Absolutely manic, but it's brilliant.
03:56 Everyone's just having a good time.
03:58 You can hear laughter.
03:59 We have the sports on, when there's football on.
04:01 We have loads of different people coming for that,
04:03 watching the games, the rugby, the darts.
04:06 We have it all on.
04:07 So we have all different crowds of people come in to watch them.
04:11 We have karaoke on, so we see people letting themselves go a bit,
04:15 having a bit of a laugh, having a dance.
04:18 See some great singers, some not-so-great singers.
04:23 Is this how all pubs should be?
04:24 Yes, I believe so.
04:26 It's like one big family pub.
04:28 Everyone gets on with everyone.
04:31 Everyone just has a good time.
04:33 There's never any trouble, really.
04:36 It's just one big family, really.
04:40 Well, if you even nut it up a bit more, you know what I mean?
04:43 There's no problems with that.
04:44 You know, it's good.
04:45 It's a nice pub.
04:46 I like it.
04:48 Here's where you're staying.
04:49 Yeah, this is where I'm staying.
04:51 I'm not going any further.
04:54 We've got, on the 10th of April, we have a darts competition,
04:58 which is 180.
05:01 That's to celebrate that we are keeping the £1 down to price
05:04 for this season.
05:06 That's including three different games where you can win cash
05:11 prizes, and there is one game where you can win a TV.
05:14 And that will have second prizes and third prizes for the runners-up.
05:20 It should be a great day.
05:21 You'll have your cheap beer there.
05:23 There'll be a raffle.
05:26 And we're just going to make everyone come in and just enjoy
05:30 that it's still £1 out of your pint, and we can celebrate that.
05:33 When is that?
05:34 The 10th of April.
05:36 There is more details on our Facebook page.
05:39 It's what we're known for, the cheapest pint in Britain.
05:41 It's what we are known for.
05:42 So to keep it at £1.80, even in 2024, it's brilliant.
05:50 The first competition is 180.
05:54 So the person who hits the most 180s will win £180, and the
06:00 runner-up will also get a cash prize.
06:02 The second game is ballsy.
06:05 So it's the person to hit the most balls, and there is a cash
06:08 prize for that one as well, for the first place and the second
06:11 place.
06:12 And the third game is half it.
06:14 That is two paying to enter that game, or money will go to
06:18 charity, which is the Lifeboat Charity, the R-N-L-I.
06:25 So all money will go to that charity for the third game.
06:27 But there is a TV to be won for first place on that game, and
06:31 a second and third prize place.
06:34 Great.
06:35 [BLANK_AUDIO]