Influencers Vs Celebrities: The Exciting Truth About Your Favorite Icons!

  • 3 months ago
Influencers are taking the lead over celebrities nowadays. Why? Because influencers feel relatable, while celebrities seem distant. Despite celebrities boasting massive followings, influencers offer better business returns.

Recent research by Times of India reveals a shift in celebrity brand budgets towards creators. Why? Because creators have higher engagement rates, possess audiences with greater purchasing power, and are more cost-effective compared to traditional celebrities.

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