负债累累逆袭成便利店大佬   蔡志权如何带领KK Mart崛起？ - video Dailymotion

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00:00 KKmart's stock market has been on fire recently.

00:02 This has also caused a lawsuit to be filed against the founder of the chain convenience store, Cai Zhiquan.

00:07 Some people even called on the public to be critical and boycott the chain.

00:11 In this video, we will take a look at the KK convenience store,

00:15 which is the second largest mini-market chain store in China,

00:20 and how it rose and what was the reason for its original accountant.

00:24 It is said that Cai Zhiquan, who lost millions of dollars in stocks,

00:27 secretly became the big boss of the convenience store.

00:29 The KKmart store in Kuchelama, Kuala Lumpur,

00:33 is the first branch of the KKmart kingdom.

00:37 It opened in January 2001,

00:38 and was named after the founder, Cai Zhiquan, KKchai.

00:42 At that time, there were only half of the store,

00:44 and some people noticed that

00:45 the signboard also printed the words "economic market" and "convenience store" in Chinese.

00:50 And every January,

00:51 the first store of KKmart will also have a simple anniversary ceremony

00:55 to repay the support of the party.

00:57 For more than 20 years,

00:57 this 24-hour-non-closing,

00:59 symbolic big orange signboard has been seen everywhere.

01:02 Now the footprint has expanded to South and East Malaysia,

01:05 Pili and Pengheng,

01:06 and even abroad.

01:07 It has set up 24 branches in Nepal, India, etc.

01:11 Cai Zhiquan, the founder of KKmart,

01:12 was born in the ancient capital of Sarawak in 1967.

01:15 After graduating from middle school, he went to Switzerland to study hotel management.

01:18 But later he dropped out of school and returned to study accounting.

01:20 After graduation, he also became an accountant.

01:23 Time flies to the 1990s.

01:24 He joined the global stock investment trend

01:28 and turned to the stock economy.

01:30 At that time, the number of stock purchases of Hong Kong customers he was in charge of

01:32 was calculated in millions or tens of millions.

01:36 The commission he earned was very considerable.

01:39 It's just that the financial crisis in 1998

01:41 made him suddenly go bankrupt and have a lot of debt.

01:44 He once revealed in an interview

01:46 that this financial storm completely changed his outlook on life.

01:49 After going through the low tide of life,

01:51 he adjusted his mentality and started over.

01:54 But later, after he started in the construction industry,

01:57 he faced the problem of customer debt.

01:59 It made him think about

02:00 what industry can receive cash

02:02 and not face the problem of debt.

02:05 As a result, inspired by his parents who ran a grocery store business,

02:08 Cai Zhiquan had a plan to open a modern supermarket retail business.

02:11 The next story is that Cai Zhiquan used 60,000 ringgit in 2001

02:16 to open the first KK supermarket.

02:18 He said that at the beginning,

02:19 some suppliers had no confidence in them.

02:22 So he opened a 400-ringgit cheque to the supplier.

02:25 But the other party insisted on receiving cash to lend.

02:28 In the end, he had no choice but to go to the nearby bank

02:31 to withdraw the money.

02:33 This convenience store reached 500 stores in 2020.

02:36 Now there are more than 800 stores.

02:39 In this competitive industry,

02:41 KKmart, in conjunction with 99speedmart and Myneos,

02:44 successfully defeated the international player 7-11.

02:47 After he entered the market with the family mart from Japan and the CEO of a Korean convenience store,

02:51 he also signed a memorandum of understanding with GS25, a Korean retail chain company.

02:56 Although there was no happy ending,

02:58 under the influence of the strong enemy,

02:59 he, who was in a storm before the outbreak,

03:01 still maintained his position as the second convenience store.

03:04 As what our KK slogan says,

03:06 we are together,

03:08 no one is left behind.

03:11 "Together, we can't leave anyone behind."

03:14 Cai Zhiquan used this slogan to gather employees.

03:16 He believes that to retain talents,

03:18 the sense of belonging of the company is very important.

03:20 In addition to focusing on the field of convenience stores,

03:22 this group is also actively expanding business

03:24 and moving in a more diverse direction,

03:26 allowing the group to also own coffee shops,

03:29 car decorations,

03:30 beauty salons, etc.

03:31 Of course, this group has suddenly become a news focus,

03:34 and has encountered the biggest public relations crisis in the 20 years of its establishment.

负债累累逆袭成便利店大佬蔡志权如何带领KK Mart崛起？

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负债累累逆袭成便利店大佬 蔡志权如何带领KK Mart崛起？

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负债累累逆袭成便利店大佬蔡志权如何带领KK Mart崛起？