• 8 months ago
Asda now plans to price match the discount retailer on hundreds more products.

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00:00Analysis indicates that Aldi has surpassed Asda to claim the third position amongst Britain's
00:08supermarkets, marking a setback for Asda amidst ongoing market share losses to Aldi and Lidl
00:15following a £6.8 billion takeover. Co-owner Moshin Izza aims to propel Asda back to the
00:22second spot, overtaking Sainsbury's. However, recent data from NIQ reveals Asda's stagnant
00:30growth with only a 0.8% sales increase over the past 12 weeks. That's the weakest amongst
00:37the major food retailers. Asda's market share now trails Aldi's, accounting for 11.7% compared
00:45to Aldi's 12.2%. Over two decades, German-owned discounters have surged, now capturing £1
00:54in every £4.50 spent at UK grocery checkouts. So why are these hard discounters so popular?

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