How Two College Dropouts Built Nude Project, A Clothing Brand With Over $30 Million In Revenue

Forbes

In 2019 at age 19, Alejandro Benlloch and Bruno Casanovas created Nude Project from their dorm rooms in Barcelona--and dropped out of school when the bootstrapped business took off. The men's and women's streetwear brand raked in nearly $30 million in revenue in 2023. A full-time staff of 130 operates seven stores and one pop-up across Spain, Italy and Portugal. Products sell online to 200 countries.  Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1  Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:  https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript  Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes:  http://forbes.com  Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

Transcript

00:00 Bruno, Alex, thank you so much for being here with me today.

00:03 Thank you.

00:04 We expressed earlier that you don't know how much of an honor this is.

00:07 When I was a kid, I dreamed of this.

00:09 There were kids that dreamed about being musicians.

00:11 We didn't.

00:12 We liked this.

00:13 We liked everything.

00:14 And it's an honor being interviewed by you.

00:16 We've seen a lot of your interviews.

00:17 Thank you.

00:18 And, you know, talking about your childhood, talking about being a kid,

00:21 take me back to the beginning.

00:23 Tell me about what got you both interested in clothing

00:27 and what made you so passionate about this line of work.

00:29 Well, at first, it wasn't--

00:32 It wasn't obvious, no?

00:33 It wasn't about clothing.

00:34 I was born in Burgos, which is a very small city in the north of Spain,

00:39 probably the coldest city in Spain.

00:42 And in my family, everyone was a pharmacist.

00:47 My dad, my uncle, my grandpa, my grandma, everyone.

00:51 And they literally told me, "You can be anything in this life

00:55 as long as you're a pharmacist."

00:57 And in reality, they gave me plenty of freedom to think,

01:03 to be curious, and being so curious, I thought about making bikinis.

01:09 That was the original idea.

01:11 And then--

01:12 This didn't work out.

01:13 I was super glad to meet Bruno, because otherwise, the bikini thing,

01:17 I don't think it would have been something big.

01:20 And then he told me to go and start a fashion company.

01:25 So how did you meet each other?

01:28 We met through social media.

01:30 I feel like it's the Gen Z energy, but we met through social media.

01:34 I was living in Bali from when I was 12 to 18.

01:36 He was living in Burgos, which they both start with B,

01:39 but their kilometers are apart.

01:41 And back in the day, me and my friends used to do YouTube videos

01:44 about our life, and we kind of just wanted to show everything we did there.

01:47 And we'd have like 200, 300 views maximum.

01:50 But one of those 200, 300 views was Alex.

01:53 Huge fun.

01:54 Huge fun.

01:55 Huge fun.

01:56 So we connected.

01:57 We started following each other.

01:58 And as soon as I finished school, then I got back to Spain, we met.

02:01 And two weeks after meeting, we started a new project.

02:03 Wow.

02:04 Now, what was it about you two meeting and really collaborating

02:08 that made you want to take the dive into entrepreneurship

02:11 and start your own company?

02:13 I think it was like when you're--

02:15 We started when we were 18, 19.

02:17 You don't meet many kids that are super into entrepreneurship

02:21 or talking about Gary Vee, Casey Neistat.

02:24 We just had so many people in common, which were uncommon to have in Spain.

02:28 And that's when we instantly clicked.

02:30 And I was completely lost in life.

02:32 I always felt like I was like, "I'm already 18.

02:34 I can't believe I don't know what to do with my life.

02:36 This is so hard."

02:38 Looking back is funny.

02:40 And then I met Alex, and he just had a drive I'd never seen in a person.

02:43 And I was like, "If I want to do anything successful in my life,

02:46 I better latch onto him and be together

02:49 because it's my best opportunity of being able to do it."

02:52 And when we started, you say we started a clothing brand.

02:55 I think I like the term that we have a clothing company

02:58 and an attitude brand because what we try to transmit,

03:02 at least to the people of the world, is that this is a lifestyle.

03:05 This is-- When we were kids, we were daydreaming about our dream lifestyle,

03:09 and I think we're trying to portray that.

03:11 We're trying to portray that people live from their passion.

03:14 Like your passion is being a journalist, and you told us

03:17 our passion was entrepreneurship.

03:19 -Very cool. -And that's it.

03:21 So pretend I've never seen anything, what you're wearing right now.

03:24 Tell me and describe what Nude Project is.

03:28 Apart from being our life, our passion,

03:31 like the thing that drives us forward every day,

03:33 like we really love what we do.

03:35 Nude Project is a lifestyle brand and an attitude brand

03:41 that tries to inspire people to follow their passion,

03:45 find what they love, and try to make it a living.

03:49 So since we started selling t-shirts and hoodies to our friends in university

03:55 because we had literally nothing, we started with 300 euros each,

04:00 we started making videos, telling stories.

04:04 I think storytelling was the key component of our success.

04:09 I think it doesn't matter the budget that you spend on a creative piece of content,

04:17 the most important thing is the story.

04:19 So we focused on telling great stories that hopefully inspire people.

04:23 So what types of clothes do you make?

04:26 We initiated as a streetwear brand, which is just casual clothing in a way,

04:31 but now we try to do almost everything,

04:34 like from the jeans I'm wearing to the sweater to the necklaces.

04:37 At the end of the day, when we said we want to create a lifestyle,

04:40 I think when you dress, it's the best way to express yourself.

04:43 Like when I see you today, you're like a formal, chic energy,

04:46 which is your responsibility, of course.

04:49 And I think every day you choose, you go in your wardrobe,

04:52 you choose who you want to be.

04:54 And with the attitude we're trying to convey,

04:56 I think it's essential for the client of Nude Project

04:58 to be able to open the wardrobe and be like,

05:00 "Okay, this is the energy I want to transmit today."

05:02 Sometimes you want to be off the grid and wear all black

05:06 and no one talks to me, and sometimes it's this energy, you know?

05:10 You just want to go all in.

05:12 Is there a certain type of consumer you're designing it for,

05:15 any particular gender or age?

05:17 As far as when we started, we started this brand

05:21 because we wanted to portray the lifestyle we wanted.

05:24 And the best consumer example I could give you is, I think, literally us.

05:29 We make clothes for the people we want to be or what we want to live.

05:34 So it's young people.

05:36 But young people, I like saying young energy

05:38 because I don't want to just be for young people.

05:41 I think young is a lifestyle and it's an energy.

05:44 And, for example, last year we saw--

05:47 Wow, this was crazy.

05:48 We saw Madonna wearing her clothes in Barcelona.

05:51 She came to visit.

05:52 She was on a visit, and she wore a full Nude Project outfit.

05:56 And I loved the title we did.

05:58 I saw in a magazine it was like, "This is young energy."

06:02 "Madonna looks younger than ever." That was the title.

06:04 "Madonna looks younger than ever."

06:06 And I was like, "Wow, I love that."

06:08 Like, 65, I don't care.

06:10 That was the thing my mom's been more proud of.

06:13 Did you know that she was going to be wearing your clothes?

06:15 We knew something, that she'd been to the store

06:17 and they grabbed a bunch of clothes.

06:19 But you hear and you can kind of believe it,

06:22 but seeing it, you're like, "Jesus Christ, this is it."

06:25 How does it feel when celebrities wear your clothes

06:27 and have there been others besides Madonna?

06:29 The coolest thing is just people that you look up to,

06:32 because I think the term "celebrity" is quite wide.

06:36 But when we see people that we've been seeing on a screen,

06:38 that we've been watching, that we've been to their concert,

06:40 and they're wearing our clothes,

06:42 it's like a recognition from a person you admire

06:45 that you don't usually get that gives you the little...

06:48 I'd say especially artists.

06:50 Artists have been our main inspiration for the brand.

06:55 What do you like to say?

06:57 - Yeah, I'm a frustrated artist. - Frustrated artist.

06:59 - 1,000%. - Me too.

07:02 I had no chance in that space.

07:05 But we were very, very inspired by these people.

07:07 These guys are the ones that...

07:10 They are the influencers of the influencers.

07:13 They are artists, the people that shape culture.

07:16 So we kind of felt like there had to be a brand

07:21 that represented them, and that's our dream.

07:24 When I see stories from Michael Jordan

07:28 being super close friends with Phil Knight,

07:32 the founder of Nike,

07:34 those stories about these very successful partnerships

07:38 inspire me to be like, "Hey, I hope that artists

07:43 and entrepreneurs being more similar than you may think,

07:46 I hope we can create these type of relationships

07:49 in order to inspire people."

07:51 That's a great answer.

07:52 So where can someone find your clothes today?

07:54 Where can we buy them?

07:55 We can find them in seven stores across the world,

07:58 around Milan, Lisbon, Madrid, Barcelona, Valencia, Bilbao.

08:03 The biggest challenge for us last year

08:06 was when we opened the Milano store.

08:09 Because you know we are a Spanish-based brand,

08:12 and it's one story when you have a little success in your country,

08:17 but then going outside, and especially to Milan,

08:19 which is like the Mecca of fashion, you know?

08:23 And we came from marketing backgrounds,

08:25 we worked very hard on our designs,

08:28 so when we opened the store in Milan,

08:30 we were scared as hell, you know?

08:33 That's good, shitless, anything works.

08:36 And we came up with a very, very cool idea

08:40 for the marketing campaign of the Milano store,

08:43 which was that, this is part of the storytelling,

08:47 which was that we went to Burgos, to my city,

08:50 and we gave a surprise to my grandma,

08:54 because she's like 70 or something,

08:58 and she's taking care of my grandpa,

09:00 which is now a bit old,

09:02 and she hadn't traveled for the past four years.

09:05 So we went there, and we basically gave her a surprise

09:08 that she was flying the next day to Milano,

09:11 to the opening of the store.

09:12 And then she flew to Milano,

09:14 and we did the entire campaign about my grandma.

09:16 We were shooting pictures around the city.

09:19 - Party, you know?

09:20 - Yeah, we sneaked my grandma to a fashion show.

09:24 She was partying like crazy.

09:27 - She was a party animal, like, I tripped out,

09:29 I couldn't believe it.

09:30 - She had the time of her life,

09:31 and she came back to Burgos feeling like 10 years younger,

09:33 and then it was funny, when she was back in my city,

09:37 she went to the hairdresser,

09:40 and people started recognizing her,

09:42 and taking pictures with her.

09:44 She was like, "Guys, I'm famous now, I'm famous."

09:46 - That's such a cute, cute story.

09:48 - Super cute.

09:49 - I love it.

09:50 So one of the things that I find is so interesting

09:52 about the two of you is it's a totally bootstrap company,

09:54 nude project, took on no outside capital,

09:56 but yet you've managed to grow to such great revenue.

10:00 Can you tell me a little bit about that

10:01 and your revenue growth journey?

10:04 - I think bootstrapping is a philosophy and a mentality.

10:08 When we started, we were lucky to have very amazing mentors,

10:11 because we were super naive when we started.

10:13 We had no idea about business,

10:14 no idea about how to run a business.

10:16 We literally typed in Google, "How do you create a company?

10:19 "Who should I hire first?"

10:20 We had no idea, but we had amazing mentors,

10:23 and bootstrapping was a mentality.

10:25 Being profitable from day one was also part of the idea we had.

10:29 And people, it's very hard, it's tough,

10:33 because when you're spending your own money,

10:34 you watch very carefully how you spend it,

10:37 but I think it also kind of makes you,

10:39 and I don't know how to say this,

10:40 but it kind of makes you smart in a way,

10:42 because it makes you be very valuable

10:44 about what you're making, about how you're spending it.

10:46 And we grew quite quickly.

10:49 It's been five years since we started originally.

10:51 We were 19 when we started, now we're 23.

10:53 - Yeah, so basically, in our first year,

10:56 we did like 600,000 euros in sales.

10:59 On the second year, it was 2.6 million.

11:02 The third one was 11 million,

11:04 and last year, we did 26 million in sales.

11:08 So, yeah, it's been a crazy ride.

11:11 - The other part I think is really cool about Nude Project

11:14 is that you're not just a fashion brand.

11:16 You've kind of built this full community,

11:18 and you're kind of looking to not only do retail,

11:22 but also branching out into other things.

11:23 Talk to me about your different revenue streams

11:25 and the way you're holistically looking at your business.

11:28 - I love that you bring that up,

11:29 because the whole Nude universe

11:32 is something we love to talk about.

11:34 And even though we're a clothing company,

11:37 and the clothing is what brings--

11:40 - The main revenue source, no?

11:41 - It's the main revenue source.

11:43 We've got this thing, the podcast,

11:45 which became one of the most listened podcasts in Spain.

11:51 And yeah, we basically try to turn into

11:55 journalists once a week.

11:56 We don't do it as good as you do,

11:59 but it's been, I think, the best place

12:03 to try to share the vision and the mission of the brand,

12:07 because interviewing artists and entrepreneurs,

12:11 that's the best place for them to express their messages.

12:16 - Yeah, and it was also like,

12:17 it started very innocently in the way we didn't say,

12:21 "Okay, we have a clothing brand.

12:22 We're gonna create the biggest podcast in Spain."

12:24 There's never been this huge business plan mentality.

12:27 It was like, "We have the brand.

12:29 I think it's so cool what goes on in the office.

12:31 We'd love for people to get a closer look."

12:34 We even did a podcast where we interviewed

12:37 five of our different employees.

12:39 And we're like, "Yo, so how is it working with a new project?

12:41 Am I a shitty boss or am I a good one?"

12:44 And it's been very cool,

12:45 'cause I think it brought people closer to

12:47 what's the meaning behind the brand.

12:49 And I think every day now more,

12:51 personal brands are becoming a huge thing,

12:53 because people don't want to look up to

12:55 a huge corporate brand,

12:56 but they want to see and know who is the person behind,

12:59 what are his values, and what does he stand for, or she.

13:01 - That's a really good point,

13:03 and that brings me to my next question,

13:04 which is, would you ever consider selling your brand

13:07 to one of those big conglomerates,

13:09 or is that your end goal at all?

13:12 - I don't want to say never, because you never know.

13:14 We're so young, and we have life transitions,

13:17 and things happen, but right now it's not our end goal.

13:20 And it has never started being our end goal,

13:22 because we're so, even what we're telling you,

13:24 we have a podcast, it's called The New Project Podcast,

13:26 and we're the image, or even the personal brand,

13:29 we're the image, too.

13:30 So I think we're quite tied up to New Project for a while now,

13:34 and I'm super happy for it,

13:35 because if we sell tomorrow,

13:37 I literally don't know what I'd do with my life.

13:39 I'd be lost, I'd wake up and be like, oh.

13:41 - Yeah, we're fortunate of having set as one of our goals

13:47 to create a profitable company since day one.

13:50 So hopefully we can live off our dream as long as possible,

13:54 and as long as we love what we do,

13:57 why would you sell, no?

13:58 So that's our, I think, our path from now on.

14:03 - There are so many fashion and clothing brands

14:05 out there today.

14:06 What do you think it is that sets yourself apart

14:09 from all the thousands of others?

14:12 - It's an amazing question, and it's very hard,

14:14 and when we started, I think that was the big question

14:16 for everyone, it's like, what are you gonna do?

14:17 Why are you, you're making hoodies and t-shirts,

14:19 everyone makes hoodies and t-shirts.

14:21 And the idea was always like, in the beginning,

14:22 we didn't quite know yet, 'cause I think no one

14:24 quite knows in the beginning, but now when you look back

14:26 and you connect the dots, a brand that has a podcast,

14:30 that does clothing, that does events,

14:32 that we have this thing called the Nude Tour,

14:34 where we do an event in different places

14:36 around the world monthly, and at the same time,

14:39 we almost try to create a creative agency

14:42 in-house, in our office, and I think having that DNA,

14:46 being able to be very liquid and change all the time,

14:48 and do things that feel true to ourselves,

14:50 is hopefully what keeps differentiating us,

14:53 and makes us have our own DNA, you know?

14:56 Maybe the clothing can be similar to the others,

14:58 maybe the podcast can be similar to others,

15:00 but if you put the whole compound as such,

15:02 I think that's maybe what is special, no?

15:05 - I'd also say that I think we went through

15:09 a big, big transformation into the marketing

15:13 and communications world.

15:14 Basically, a few years ago, you could spend 200,000 euros

15:18 on a production, on a piece of content,

15:21 and you would just run this one piece of content

15:23 through television, and now, suddenly,

15:25 you need to make five pieces of content every day

15:28 for every single platform.

15:29 And I think this came natural to us,

15:33 but with this massive change, we had to adapt,

15:38 budgets changed, so you had to think of content

15:42 in a different way, and I think this was

15:44 one of the main differentiators, for sure.

15:46 - That makes sense.

15:47 So, now, can you tell me, what is coming up in 2024

15:50 that's really exciting you with Nude Project?

15:52 Anything you can share.

15:53 - I feel like 2024 is a year of us growing up a little bit

15:58 and growing into our own skin.

15:59 You know, it's like when a kid grows,

16:02 the clothes don't even fit him anymore,

16:05 everything's going so fast.

16:06 I feel like Nude Project has felt like

16:07 a little bit like that for us, you know?

16:09 It's been so fast, everything's been so quick.

16:11 Then, now, this year's like, all right,

16:13 we have to mature, we have to create

16:15 a great C-level team, we have to make this

16:18 a real company, it's not a game.

16:20 It was never a game, but it's not,

16:22 things are serious now, you know?

16:24 Every decision we make has an impact,

16:26 and I think that's been our biggest goal this year.

16:28 We want to create a very solid brand identity

16:30 and a very solid company to bring that forward,

16:34 because last year, we were everywhere

16:36 trying to do everything, and it was amazing,

16:38 and I think it's been part of the growth,

16:39 but this year, we want to solidify

16:41 everything we've done.

16:42 - So, you both started the company so young.

16:45 What was it like trying to lead a company

16:47 at such a young age, and was it hard, then,

16:49 to hire people and be in charge of people

16:52 who may have had way more experience

16:54 than the two of you?

16:55 - As you may see, I'm just growing a beard now,

16:58 so it was not, 19 was hard.

17:01 And I remember, there's a funny story

17:03 about the first employee we hired.

17:05 It'd been Alex and me for like two years

17:07 all by ourselves, trying to build something initially,

17:10 and the first employee was a kid

17:11 in my university class.

17:12 He was very disciplined, he'd go to the gym

17:14 at 6 a.m. every morning.

17:15 I'm like, that's the guy I need, you know?

17:16 I need someone that's serious about this.

17:19 But I remember, we sat down in my grandma's living room,

17:23 which is where we worked in the time,

17:24 and we're like, all right, this guy's gonna be here

17:26 for four hours a day.

17:27 How do we even gather tasks to give him?

17:32 Four hours is a lot of time.

17:33 We don't even know how, what do we tell him to do?

17:35 What should he do?

17:36 We started Googling, okay, like,

17:38 what should your first employee be like

17:40 as a clothing brand?

17:41 It was horrible, but then he started,

17:44 it was a learning experience, a learning curve,

17:47 and then you start getting confident by yourself

17:50 of like, you need a team to be a business.

17:53 Like a business, business is not an individual sport.

17:55 It's a team sport.

17:56 We can't do this all by ourselves.

17:58 Even if we thought we were the greatest people on earth,

18:00 it'd be physically impossible.

18:02 So we need a great team.

18:03 We have the A-Team mentality, and especially as we grew,

18:07 having to hire older people than us,

18:09 people that were senior, people that had experience,

18:12 it was a challenge, because when you're like

18:13 a 19-year-old kid and you're like,

18:14 "Oh, we're gonna be the best,

18:16 biggest clothing brand in the world,"

18:18 they want to believe you, but it's kind of hard.

18:20 I'm telling you from my grandma's living room,

18:21 how are you gonna, how are you gonna truly believe it?

18:24 And I learned this from a mentor of ours,

18:27 which is, if you can't be older,

18:31 if you can't show that you have more experience than them

18:34 because it's the truth,

18:35 try to be excellent in your own world.

18:38 And for me, being excellent was arriving to the office

18:40 the earliest, leaving the latest,

18:42 showing that even if I didn't know, I was down to learn,

18:45 showing that I wasn't the most intelligent guy in the room

18:49 and I didn't try to be.

18:50 That was what I think we try to describe excellent as,

18:54 and I think the people around us respected us for that.

18:58 I think we were also very people-oriented

19:02 since the beginning.

19:03 Our company culture has been different

19:06 from other companies, I feel like,

19:09 and I think we tried to create many, many spaces

19:13 for people to be comfortable working with us,

19:16 to feel that they can innovate,

19:19 to feel that they can create with freedom.

19:21 And in that sense, I feel like when you care a lot for people,

19:25 good things happen.

19:26 For example, our retail manager, he's called Mickey,

19:30 and he basically was the first store manager

19:34 of our first store in Madrid.

19:36 And when he was, I don't know, like 13,

19:39 his dad gifted him with a cash register machine.

19:44 So basically, he was telling me this story,

19:48 and now being him the retail manager,

19:52 he's like, "I'm living literally of my dream.

19:55 I'm opening stores around the world."

19:57 So that's what makes us move forward.

20:01 So living in a way that not only ourselves live from our passion,

20:07 but also our team can do what they love every single day.

20:10 Because if you don't do what you love,

20:12 it's impossible to be the best at it.

20:14 Yeah, and to add one more thing,

20:16 because I think this question is great,

20:18 is what we learned is that--

20:20 and we like to throw a message to the world

20:22 that entrepreneurship is not for everyone

20:25 and the end-all be-all.

20:27 I think there's people that are born to be entrepreneurs,

20:29 and that is amazing.

20:30 And the team is as important, if not more important.

20:35 And what we learned is that as entrepreneurs,

20:37 our job was to align the company's mission and vision

20:40 with these people's dreams,

20:41 and to try to keep that the closest it could possibly be.

20:46 Because if people can live of their dream,

20:48 like for example, Mickey in this case, in our company,

20:51 that's like--it blows my mind.

20:52 It's the coolest thing that could possibly exist.

20:54 So as two people who are very, it seems, friendly with each other,

20:59 how does it work balancing both the business side of things

21:02 but also your friendship?

21:04 Nah, I hate him completely.

21:08 No, I would like to say it's hard

21:11 because there's definitely a challenge.

21:13 We're both kids that we're growing up into our own skin

21:16 and we're learning who we are individually

21:18 and as a whole with the company.

21:20 But at the same time, meeting Alex, I call him like a wizard.

21:24 I think meeting Alex was one of the best things

21:27 that could have happened to me in my life.

21:28 He's such a complimentary person in my personality.

21:31 I'm like this crazy creative director,

21:33 and I just run around the office going crazy,

21:35 and he's like the more solid, serious person in the business.

21:39 So being able to meet a person that adds so much to your life

21:44 and that you add your own thing to theirs,

21:47 and it working out, I think, is the best thing you can do

21:50 when starting a business because entrepreneurship is quite tough

21:53 and being alone in certain moments, you can get a bit dark.

21:56 So being able to have a person at least that's next to you,

21:59 you're at least laughing at life.

22:01 You're like, "Life is a bit crazy, but hey, we love it."

22:05 I think we were fully obsessed since the beginning

22:07 working on this project,

22:09 but I've been super glad to have a great business partner.

22:14 I think we've never had a crazy fight or anything like that.

22:18 And if he calls me a wizard, I think he's the true special guy.

22:23 He's the creative director, and I'm now more focusing

22:26 into being the best CEO I can possibly be.

22:31 So this has been probably one of the most challenging things this year

22:37 as we separated inside the company,

22:40 and he started focusing on all the brand and communication details,

22:46 and I was more focused onto the company.

22:50 Makes sense. Now, I have a big question for each of you.

22:53 I'll start with you, Alex. What would you like your legacy to be?

22:56 I think I was very inspired by great American entrepreneurs

23:03 with guys like Gary Vee.

23:06 Also, there's this British guy called Ben Francis

23:10 who started Gymserk.

23:12 These were massive inspirations for me,

23:15 and I feel like in Spain, entrepreneurs were more closed off,

23:20 and having seen these people talk publicly

23:23 about how entrepreneurship can be a way of living,

23:28 this opened my mind to it, and I realized,

23:31 "Holy shit, I'm an entrepreneur. I was born to do this."

23:36 So hopefully, we create one of the biggest clothing companies in the world

23:43 where we're going to work like maniacs for it,

23:46 but hopefully, we can leave a deeper message of both artistic

23:51 and also entrepreneurship-inspired so kids can follow their dreams.

23:57 Amazing. What about for you, Bruno?

23:59 My legacy is very aligned with Alex's because if not, it'd be a problem,

24:03 but for me, it's always been a thing where I think what drives me in life

24:09 is self-improvement and creation.

24:12 I realized when I was younger that if you start having end goals,

24:16 when you reach the end goals, it's very frustrating

24:18 because you're like, "Okay, I want to reach 1 million followers."

24:20 You reach 1 million followers, you're like, "Okay, I'm going to be super successful and cool,"

24:23 and nothing changes. You're still in the same clothes.

24:25 You're in the same house. Nothing really evolves.

24:28 So I've tried to change that from having a self-improvement concept

24:32 and knowing that self-improvement is cool because it's never going to end.

24:35 There's never going to be a day where I'm like,

24:37 "I'm the best person I possibly could be."

24:39 There's always room for improvement.

24:41 So it might be very simple, but I think it's a message that people should ingrain in their life

24:47 and also try not to compare yourself as much to other people and what they're doing,

24:51 but just be, as long as you're self-improving and you're in a race against yourself,

24:55 be happy and progress.

24:57 That is some great advice.

24:59 Thank you both so much for taking the time to be here with me.

25:01 [Music]

25:07 [BLANK_AUDIO]

Category

Transcript

Recommended