One in five women believe investing is for men, research reveals
One in five women believe investing is only for men, research has revealed.
A poll, of 2,000 adults, found 74 per cent of females are more inclined to save their money, than attempt an investment (12 per cent).
Whereas only 63 per cent of men would put spare money into a savings account - with 21 per cent putting it in the stock market instead.
The gender pay gap (27 per cent) and access to financial education (15 per cent) were among reasons it's seen as a preserve for men.
However, 77 per cent of women would be interested in learning more about how to get started in investing.
And 47 per cent of men and women polled admitted they have no idea exactly how much money is in their pension pot.
The research comes as Bake Off star Candice Brown revealed her tops tips to make her money go further, including extreme meal prepping and bulk buying key items.
Other advice included evaluating when you last used your subscription platforms, religiously using cashback sites and freezing leftovers.
Candice Brown, who is working with pension provider Nest, which commissioned the research, said: “So many people don’t seem to know where their money goes.
“It took me a long time to really get to grips with what I was doing with my money, I didn’t think it would be easy to invest.
“It’s something I wish I’d done much sooner, before Bake Off changed my life.
“My employees all have Nest pensions so it was great to teach more members that they are actually investors themselves.”
The study found women are slightly more afraid of losing money in a bad investment than men (57 per cent vs 45 per cent).
But 35 per cent of females think improved financial education in schools would help boost the nation’s knowledge.
While 23 per cent would like to see a government initiative brought in to help people learn more about the process.
In terms of the ethics of investing, men and women are equal in considering it very important their investments are made in a positive way for the world (19 per cent).
Across all adults, only 12 per cent would describe themselves as very confident in starting to invest in something new to them.
Elizabeth Fernando, of Nest, which invests member’s monthly contributions into everyday brands, said: “Investing is for everyone.
“The cliché of the 1980s City broker in a pin stripe suit and red braces is almost always a male figure - but that stereotype is old and changing all the time.
“A pension can be an efficient way to save and invest money for the long term. If you have a pension, you’re already an investor.
“Investing knows no gender - it's about making informed choices and decisions to reach your financial goals.
“By breaking down stereotypes and promoting financial literacy, we can ensure that everyone has the chance to benefit from the opportunities that investing offers."
CANDICE’S TOP 10 TIPS TO HELP YOUR MONEY GO FURTHER
1. Extreme meal prepping. Get ahead of the curve and make sure you get what
A poll, of 2,000 adults, found 74 per cent of females are more inclined to save their money, than attempt an investment (12 per cent).
Whereas only 63 per cent of men would put spare money into a savings account - with 21 per cent putting it in the stock market instead.
The gender pay gap (27 per cent) and access to financial education (15 per cent) were among reasons it's seen as a preserve for men.
However, 77 per cent of women would be interested in learning more about how to get started in investing.
And 47 per cent of men and women polled admitted they have no idea exactly how much money is in their pension pot.
The research comes as Bake Off star Candice Brown revealed her tops tips to make her money go further, including extreme meal prepping and bulk buying key items.
Other advice included evaluating when you last used your subscription platforms, religiously using cashback sites and freezing leftovers.
Candice Brown, who is working with pension provider Nest, which commissioned the research, said: “So many people don’t seem to know where their money goes.
“It took me a long time to really get to grips with what I was doing with my money, I didn’t think it would be easy to invest.
“It’s something I wish I’d done much sooner, before Bake Off changed my life.
“My employees all have Nest pensions so it was great to teach more members that they are actually investors themselves.”
The study found women are slightly more afraid of losing money in a bad investment than men (57 per cent vs 45 per cent).
But 35 per cent of females think improved financial education in schools would help boost the nation’s knowledge.
While 23 per cent would like to see a government initiative brought in to help people learn more about the process.
In terms of the ethics of investing, men and women are equal in considering it very important their investments are made in a positive way for the world (19 per cent).
Across all adults, only 12 per cent would describe themselves as very confident in starting to invest in something new to them.
Elizabeth Fernando, of Nest, which invests member’s monthly contributions into everyday brands, said: “Investing is for everyone.
“The cliché of the 1980s City broker in a pin stripe suit and red braces is almost always a male figure - but that stereotype is old and changing all the time.
“A pension can be an efficient way to save and invest money for the long term. If you have a pension, you’re already an investor.
“Investing knows no gender - it's about making informed choices and decisions to reach your financial goals.
“By breaking down stereotypes and promoting financial literacy, we can ensure that everyone has the chance to benefit from the opportunities that investing offers."
CANDICE’S TOP 10 TIPS TO HELP YOUR MONEY GO FURTHER
1. Extreme meal prepping. Get ahead of the curve and make sure you get what
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FunTranscript
00:00 Who thought baking pensions investments could go hand in hand?
00:04 Investing comes in all forms, even the ingredients that we use at home.
00:12 And it's so important to know where our investments are going.
00:15 Today I am here with a few Ness members and little do they know that everything that they touch or use today
00:22 will be something that they invest in.
00:25 So we're going to be making a banoffee pie and under here I have a load of ingredients.
00:32 So yeah, just break them down a little bit.
00:38 The investments can come from so many different places that you probably don't even know.
00:44 Yeah, it's having more information and knowing that it's doable for everyday people like me and you.
00:51 The conversation was great today, everyone was involved. I think the kitchen really is the hub of a home.
00:57 It's just a place where maybe people feel quite comfortable and it's where you can just have those open and honest conversations.
01:02 I have got something to tell you about today.
01:10 Every single ingredient, everything we've used today, everything you've touched is your Ness pension investments.
01:20 It really was a big surprise to find out that's where our money goes, is into things we buy everyday and use all the time.
01:26 It's something that's really tangible and it's not just money going who knows where or sitting in a pot.
01:32 It's actually being actively managed by people with lots of expertise and experience.
01:36 We all know that we need a pension, we all know we should have a pension, but how much do we actually know about pensions?
01:42 I cooked up my own investments.
01:44 It was so much fun actually, combining baking, pensions and investments.
01:49 Hopefully they've learnt something from me because I've definitely learnt something from them.
01:52 I'd be rude not to really.
01:56 That's horrible, no one else is going to want it. I'm probably just going to have to eat this all myself.
02:02 [Music]
02:05 [BLANK_AUDIO]