The fair holds events in several countries around the world. It was recently hosted in Berlin where all works were on sale for between 100 and 10,000 euro.
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00:00The concept is really to try to break down the barriers, to bring as many people to art and culture as possible.
00:28As a culture manager, my focus is always on bringing 90% to art and not the 10%, because they find their own way.
00:35And I think that's also the concept of the fair, why I've been working for the company for almost 15 years.
00:39My focus is really to bring people to art and that's the concept.