The Malaysia External Trade Development Corp (Matrade) is making its maiden attempt to internationalise the Malaysia International Halal Showcase (Mihas) by taking it to Dubai this year.
Matrade chairman Datuk Seri Reezal Merican Naina Merican said this at the soft launch of the event at the Matrade Exhibition Convention Centre on Thursday (18 April).
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Matrade chairman Datuk Seri Reezal Merican Naina Merican said this at the soft launch of the event at the Matrade Exhibition Convention Centre on Thursday (18 April).
Read more at https://tinyurl.com/57jbt49j
WATCH MORE: https://thestartv.com/c/news
SUBSCRIBE: https://cutt.ly/TheStar
LIKE: https://fb.com/TheStarOnline
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NewsTranscript
00:00 The Malaysia External Trade Development Corp or MATRED is making its maiden attempt to
00:08 internationalize the Malaysia International Halal Showcase or MIHAS by taking it to Dubai
00:14 this year.
00:15 Themed "Globalizing Halal Innovations," MIHAS will be held in Kuala Lumpur from September
00:21 17 to 20 and Dubai from November 18 to 20.
00:25 Through MIHAS, we were able to solidify our position in the international market to showcase
00:34 the strength of our halal ecosystem, the depth of our expertise, and the quality of our halal
00:41 product and services offerings.
00:44 The Dubai portion of the event, dubbed "MIHAS at Dubai," will be held within the Middle
00:49 East Organic and Natural Product Expo.
00:52 By selecting Dubai as the venue for MIHAS, we strategically positioned our event in a
01:00 vibrant market hub, tapping into a diverse range of attendees from the Middle East and
01:06 beyond, and unveiling our strategy for attracting buyers coming from the Middle East and North
01:14 Africa, or known as MENA, South America, and South Asia and the emerging markets.
01:22 The Halal Trade Show, which is projected to achieve RM1 billion in sales, will feature
01:27 a total of 2,000 booths from 45 countries with 14 clusters, including the newly introduced
01:34 Halal Ingredients Cluster.
01:36 The event will also feature the International Sourcing Program, which connects Malaysian
01:41 exporters with 500 international buyers, including 20 premium buyers, through virtual and physical
01:47 meetings.
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