(Adnkronos) - In occasione della Giornata Mondiale della Terra Lavazza, azienda italiana specializzata nella produzione del caffè, lancia una campagna di sensibilizzazione sull’importanza del rispetto del nostro pianeta. Protagonista il comico e creator digitale Adrian Bliss che in veste di presentatore, annuncia una notizia allarmante: il caffè è terminato in tutto il mondo.
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00:00And if the coffee ended forever?
00:07This question is based on the campaign launched by Vazza,
00:10an Italian company specializing in the production of coffee,
00:13on the occasion of the World Day of the Earth,
00:16carried out in collaboration with the marketing company Frida Platform.
00:20The project, designed to raise awareness of the importance of respect for our planet,
00:26the protagonist is the comedian and digital creator Adrian Bliss,
00:30who in the guise of a presenter announces the arrival of an unconfirmed news,
00:34coffee is over all over the world.
00:37We tried to develop a language that was suitable to arrive
00:44and become interesting for a younger audience.
00:49This is a trend of ours in recent years,
00:52we have always and more tried to conquer this range of population,
00:58because as a brand, having a huge legacy, fortunately more than a hundred,
01:05we need to keep our brand always contemporary,
01:08but on the other hand we believe that this is also the elective audience for this type of topic.
01:15So when we talk about the planet, attention to sustainability,
01:21the younger generations are, and we know it, the most attentive,
01:25fortunately for all of us, also the most active.
01:28In the campaign launched by Lavazza, Bliss tells in a satirical key
01:32the risk of the disappearance of coffee as one of the effects of climate change
01:36and underlines the commitment of Lavazza Foundation in the training of coffee growers.
01:42Among other things, Lavazza Foundation is also committed to the recovery of ancient traditions
01:47that belong to the extraordinary culture of coffee on the island of Cuba.
01:51Traditions that are passed down from generation to generation
01:54and that give an extraordinary product.
01:57The Lavazza campaign also wants to give visibility to the launch of the Terra Cuba range,
02:01a symbol of the commitment of Lavazza Foundation
02:03in the recovery of coffee cultivation in the country.
02:06Perhaps it is the result of all the dynamics,
02:10perhaps not positive at all, that have surrounded the island in recent decades,
02:15and this has led to the fact that today Cuba is one of the realities of the States
02:21with the highest percentage of forests, therefore of natural reforestation,
02:27if we want to see it in this way, of the world.
02:31And coffee favors the fact of growing in environments of this type.
02:38This territory has further improved,
02:43has continually improved its attitude towards coffee.