Richard Branson revealed his biggest business mistake during This Morning appearance.
Category
🗞
NewsTranscript
00:00 Failure is such an important part of learning.
00:03 And you've had so much success.
00:06 But I wonder if you can share some of the things that didn't work
00:09 and what that taught you.
00:10 We took on Coca-Cola with Virgin Cola.
00:14 Yeah, I'd forgotten about that.
00:16 And for two years, we were out selling Coke in Texcos
00:21 and other places.
00:22 And then we made the mistake of going to Times Square
00:26 in a British Sherman tank and crushing a whole lot of Coke
00:29 and Pepsi cans, as you do.
00:32 [BLANK_AUDIO]