There’s a new youth craze sweeping the nation. Gen Zers are convening at parks and cafés, speaking in coded acronyms, and negotiating in secret group chats—all in the pursuit of a three-inch-tall baby.
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00:00 Gen Z's newest obsession is a naked 3-inch tall collectible baby, but an international
00:05 shortage is leaving collectors out of luck.
00:08 The Sunny Angel has exploded in popularity over the past two years thanks to social media.
00:13 Demand is so high that buyers are paying 3,000% markups and even falling victim to Facebook
00:18 Marketplace scams and AliExpress fakes.
00:21 Sunny Angels usually retail between $10 and $20 in the US.
00:25 They come in a blind box containing one of over 1,000 variations of Sunny Angels.
00:30 The shortages cause stores to put limits on purchases and collectors have even made self-organized
00:35 markets for trading.
00:36 An executive of the company behind Sunny Angels told Fortune, "There just aren't enough
00:41 pieces available," and said that surging demand in the US, Western Europe, and East
00:46 Asia is causing a strain on factory capacity limits.