نمو مبيعات Hermes في الربع الأول 2024
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00:00 Hermes announced the manufacturing of the famous Birkin stocks
00:03 about their growth in the first quarter
00:06 due to the strong Chinese demand that exceeded expectations.
00:10 Let's look at the details.
00:11 For the first quarter sales of this year,
00:15 we saw a growth of about 17% annually
00:18 to reach about 4 billion dollars,
00:21 exceeding expectations by 13%.
00:27 This is due to the strong Chinese demand,
00:30 especially after we ended the renewal of zero-COVID policies in the country.
00:34 We saw a big acceptance of luxury goods, especially Hermes.
00:37 But what about Hermes' sales compared to other luxury goods markets,
00:43 especially companies like LVMH and Kering?
00:46 LVMH owned Louis Vuitton, and Kering owned Gucci.
00:49 For Hermes, sales have increased,
00:51 and we saw a growth in the luxury goods market in China by 12%.
00:56 We also saw a growth in sales in Asia,
00:59 with Japan's sales increasing by 14%
01:03 and the global leather market growth by 20%.
01:07 But the market growth reminds us of experts' statements
01:09 about the Birkin stock,
01:13 which is considered a better investment than gold.
01:16 For Birkin, it's still valuable,
01:20 and its value continues to rise over the years.
01:24 But what about Hermes?
01:26 What about the performance of other luxury goods companies?
01:30 For Gucci, sales have declined by 18%,
01:34 and Kering's revenue has declined by 10% in the first quarter.
01:39 As for Kering's expectations,
01:41 sales have declined by 40% to 45% in the first half,
01:47 mainly annually, due to the lack of demand from China.
01:52 In China, we saw a big increase in sales for Hermes,
01:55 while in other countries, there was a decline in demand for Kering.
01:59 So, in general, it's no doubt that Gucci's sales decline
02:03 has put pressure on Kering's sales,
02:05 while Hermes' sales have increased.
02:09 This is a sign of a decline in the luxury goods market.
02:13 [BLANK_AUDIO]