DeMarcus Ware goes from the NFL to fitness guru.
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00:00DeMarcus Ware obviously spent a lot of time working out during his playing days, and now
00:04that his career is over, he's helping people work out.
00:07For more, I'm joined by Kevin Armstrong, who wrote about Ware's gym slash fitness app.
00:13And Kevin, how did he exactly make that transition from the field to fitness guru?
00:18Yeah, it's an interesting one.
00:20He essentially married his two passions.
00:23Obviously you've seen what he can do on the field physically, but he's also kind of this
00:26undercover technology intrigue that he had, and he essentially scratched an itch that
00:34he had once he retired.
00:36After 12 years in the NFL, he had done a little bit of everything physically, an all-time
00:41sax leader with the Cowboys, and now he went to Apple, helped develop an app, and he's
00:47got 700 workouts that he performed himself, essentially as a 3D model.
00:53So you're going to see a lot of him, and it's not going to be a stagnant app.
00:58He clearly wants to add more to it as time goes on.
01:01The technological aspect is what's most interesting to me, because in a pandemic, I don't think
01:06a gym necessarily is the best business, unfortunately, obviously, for many gym owners out there.
01:12But are people looking for more of a guide because they're trying to do stuff in their
01:18own homes?
01:19Exactly.
01:20And I think this way, he brings it to them.
01:23You don't have to have that indoor gathering where you might be uncomfortable going into
01:28a closed space, and even with high-tech air filtration and different things that gyms
01:34are doing, it's going to be interesting to see just what people are willing to do during
01:40and after the pandemic.
01:42And this way, you literally just have your phone, you have your app, and you can watch
01:46DeMarcus demonstrate all these workouts.
01:50And it's kind of bringing that personal trainer into your house or whatever your space is.
01:56And you don't have to worry about him stacking you through the app.
02:00One would hope.
02:01It's very realistic.
02:02I'll tell you that.
02:03It's virtual augmented reality there.