Fans Are Not Yet in Stands, But Sponsors Are
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SportsTranscript
00:00Sports are back, fans are not.
00:02But that hasn't stopped soccer from bringing them in,
00:05virtually, and of course,
00:06attaching a corporate sponsor to it.
00:08Coca-Cola is reportedly paying $5 million
00:11to sponsor Coppa Italia,
00:13and thus Liga Serie A already put in
00:15computer-generated fans in red to match the brand.
00:19And while none of those fans in the stands can enjoy a Coke,
00:23I suppose they are hoping those watching at home will.
00:26This may take some time to get used to,
00:28but I guess the thought is sports and a beverage
00:30go together just as well as sports with fans.
00:34All right, I'm gonna head to the fridge now.