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00:00 Zebra will be entering its seventh season as the official player tracking technology of the NFL.
00:07 With its RFID chips embedded in the shoulder pads and footballs, Zebra is leading a data-driven revolution of the game.
00:16 Joining me now from Packer Central is Bill Huber.
00:19 Bill, Zebra is collecting a lot of data from players during games and even practices, possibly giving some teams competitive advantages.
00:28 How is this technology helping the Packers?
00:32 It's interesting. It's really top secret. I go back to, in years past, under former coach Mike McCarthy, he used to call it GPS.
00:39 It's not GPS. It's RFID, so it's a totally different thing.
00:43 But the Packers are one of about 10 or 12 teams that use Zebra at their practices.
00:48 So it's not just the game stuff. You go to the next-gen stats sites on NFL.com.
00:53 It's not just that, but Zebra is doing Packers practices as well.
00:57 So it's little things, you know. How quickly can a cornerback close the ball on a receiver?
01:03 If the linebacker takes a false step forward, how long does it take him to retreat?
01:08 It's a lot of little things like that, a lot of possible coaching points.
01:11 So let's talk about the future. You know, every week in the NFL, we see calls.
01:16 It's possibly a wrong first down or a touchdown.
01:19 Could this technology take the calls out of the hands of officials?
01:26 Yeah, I don't think so. You know, this stuff is really amazing, but it's accurate to within 6 inches.
01:31 When it comes to spotting a football, 6 inches is not going to do it.
01:34 At this point, the referees are still, you know, the official Zebras are still the best way to go.
01:38 I think maybe in time, maybe technology will catch up.
01:41 But for now, like it or not, people, the referees are going to be making those calls.
01:46 All right. Well, it's interesting to see how the tech is moving into the football space.
01:49 Bill, thanks so much for your insight on this. Appreciate it.
01:52 Thank you.
01:54 [END]