Philadelphia 76ers Co-Partner Michael Rubin gets help from the organization.
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00:00 From Joelle Embiid to Ben Simmons to Allen Iverson and now the Philadelphia 76ers organization,
00:07 everybody is getting in on the All In Challenge.
00:10 Last Tuesday, 76ers co-partner Michael Rubin fired up a virtual auction and sweepstakes opportunity
00:16 to encourage fans to donate money to earn a chance to win a once in a lifetime experience with a celebrity.
00:22 The money generated by the auction will be donated to several non-profits which support food insecurity in America.
00:29 Now that we're currently in the middle of the COVID-19 pandemic,
00:32 Michael Rubin felt that now would be the perfect time to fire up what he hopes to be the world's largest digital fundraiser in history.
00:40 So far, the challenge has been a massive success.
00:43 In a little under a week, the All In Challenge has helped generate over $13 million for donations
00:49 thanks to celebrities who have helped create over 60 sweepstakes opportunities and over 80 auctions and counting.
00:56 [music]
00:57 [BLANK_AUDIO]