76ers' Michael Rubin Gains Tons of Traction for 'All In' Challenge

76ers Limited Partner Michael Rubin has already seen tons of success for his 'All In' Challenge so far.

Transcript

00:00Philadelphia 76ers limited partner Michael Rubin put together another charitable effort on Tuesday,

00:06and it just might be his most significant move yet.

00:09After transforming his company, Fanatics, into a medical mask-and-gown operation a couple of weeks ago,

00:15Rubin is now attempting to create the world's largest digital fundraiser in history.

00:20The goal of the all-in challenge is to help generate tens of millions of dollars

00:24to donate to a number of non-profit organizations which support food insecurity in the United States.

00:31In an attempt to maximize donation opportunities, Rubin challenged his celebrity friends to get involved

00:37and put together a virtual auction to encourage people to donate.

00:41When the mission was first launched on Tuesday, Rubin picked up help from Sixers point guard Ben Simmons

00:47along with Philly-based celebrities and athletes such as Meek Mill, Kevin Hart, and Zach & Julie Hertz.

00:53In total, the all-in challenge has created 41 fan experiences that can be auctioned off

00:59thanks to the help of celebrities and athletes who have looked to get involved.