AWANI Review: IKEA: Can Affordability, Profit, and Sustainability Coexist

In today's business world, it's about more than just making a profit. IKEA gets that—it's been part of their DNA from day one. Malcolm Pruys, Retail Director at IKEA Malaysia, shares how the company is paving the way towards a future where retail can thrive sustainably and profitably, while still keeping prices within reach for all.