Pop-Tarts is calling out Jerry Seinfeld ahead of the release of his new movie 'Unfrosted.' Seinfeld directed and co-wrote the film, which he also stars in, about the fictional origin story of Pop-Tarts. The actor and filmmaker has said of the movie, "This really did happen in Battle Creek, Michigan, where Kellogg's and Post were located, and they did compete to come up with this product. But the rest of it is complete lunacy." Now, a new video sees Seinfeld get called into Pop-Tarts HQ for a major meeting.
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00:00 "I'm Kelman P. Gasworth, the president of Pop-Tarts."
00:03 "I just made a whole movie about Pop-Tarts."
00:04 "Did you now? Well, well, well, isn't that something? Do you think maybe that's why you're here?"
00:10 Pop-Tarts is calling out Jerry Seinfeld ahead of the release of his new movie, Unfrosted.
00:15 Seinfeld directed and co-wrote the film, which he also stars in,
00:19 about the fictional origin story of Pop-Tarts.
00:22 "In the early 1960s, the American morning was defined by milk and cereal.
00:27 And the two undisputed giants of the cereal world were Kelloggs and Post."
00:31 The actor and filmmaker has said of the movie,
00:33 "This really did happen in Battle Creek, Michigan, where Kelloggs and Post were located,
00:38 and they did compete to come up with this product. But the rest of it is complete lunacy."
00:42 Now a new video sees Seinfeld get called in to Pop-Tarts HQ for a major meeting.
00:46 "What Tardy is asking is, are you familiar with the concept of trademark infringement?"
00:54 "That sounds complicated."
00:55 The video, shared on the official Pop-Tarts YouTube channel,
00:58 is a comedic digital short Seinfeld wrote to promote his new film.
01:01 And in the process, he brought back some classic characters from his namesake comedy series.
01:06 "Schmoopy Jackie Chas and the Soup Nazi."
01:09 "My characters."
01:10 "They're my characters now."
01:12 When Mr. Gasworth asked, "How does it feel when people steal your ideas and then do whatever
01:16 they want with them?" Seinfeld took the opportunity to take a jab at another beloved comedy.
01:21 "You mean like Friends?"
01:22 "Take a gander at this. It's our new show. People in Pontiacs eating Pop-Tarts."
01:28 For its part, Pop-Tarts isn't actually upset. The company notes that the movie is "farce,
01:32 not fact," but adds that it represents "the ultimate flattery because it is fan fiction."
01:37 Moreover, Pop-Tarts has created a limited-edition collaboration with the movie.
01:41 Fans can sign up at poptarts.com/unfrosted for a chance to win a box.
01:45 Unfrosted hits Netflix on May 3.
01:48 For more on this story, head to THR.com. This is The Hollywood Reporter News.