We dive deep into the inspiring story of Kale Goodman, an exceptional entrepreneur who has triumphed over adversity to carve a path of success. Kale's journey from navigating the challenges of teen fatherhood to becoming a thriving business owner serves as a beacon of hope and inspiration to many.
Kale's narrative is a testament to the power of resilience and determination. Despite the hurdles of early parenthood, he refused to relinquish his dreams. Embarking on the entrepreneurial path, Kale tirelessly built his businesses, driven by a steadfast commitment to provide for his family and pursue his aspirations. His unwavering resolve in the face of adversity is nothing short of admirable.
Kale's narrative is a testament to the power of resilience and determination. Despite the hurdles of early parenthood, he refused to relinquish his dreams. Embarking on the entrepreneurial path, Kale tirelessly built his businesses, driven by a steadfast commitment to provide for his family and pursue his aspirations. His unwavering resolve in the face of adversity is nothing short of admirable.
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00:00:00As a kid, I was like, money solves all problems, right?
00:00:02Which is not true, but it does solve a lot of problems.
00:00:05I was constantly running budgets and calculating our bills,
00:00:08what it was going to take to get our first house,
00:00:10buy the furniture, what the rent was going to be.
00:00:13If your child is in the same position at the same time, what advice do you give them?
00:00:21I was like, man, I got to have some income coming in while we build this.
00:00:24Otherwise, I'm going to have to go get a job
00:00:25and this is still just going to have to be a side hustle.
00:00:27My partner, Jeremy, and I, we decided, all right, here's what we're going to do.
00:00:31We're going to pay ourselves $500 a week.
00:00:33That's it.
00:00:33So I went from $150,000 a year to $20,000 a year.
00:00:39And I was like, when we get $100,000 in the bank, free and clear, total basis,
00:00:43no expenses, no taxes, nothing, then we'll give ourselves a raise.
00:00:48Then we'll have some capital to grow.
00:00:50We'll be able to build our sales team.
00:00:51We'll be able to do these things, right?
00:00:52And so that was what we stuck to, man.
00:00:54So we hustled in the basement until we had $100,000 in the bank account.
00:00:57And then we went and got our office space, started bringing other sales guys,
00:01:00started bringing in other coaches and training them.
00:01:02And it kind of flourished from there.
00:01:19Please help me welcome to the show, Kael Goodman.
00:01:22Hey, it's my pleasure, brother.
00:01:23I'm super stoked to be here.
00:01:25I'm great.
00:01:26Well, I'm so thankful that you actually carved out time
00:01:28because before we get into you,
00:01:30I want to talk about why you're actually in San Diego right now.
00:01:33Yeah.
00:01:34You know, tell us.
00:01:35Well, like I was just telling you before we went on air,
00:01:38you know, we've had our podcast now for four years
00:01:41and it kind of turned into its own business, right?
00:01:44And so people kept asking for coaching, mentoring,
00:01:47just based on the messages that we're putting out there.
00:01:49And it formed our own little mastermind group
00:01:51because we're not one-on-one coaches.
00:01:53We've never done that, me and my partners.
00:01:55And we're like, well, what could we do?
00:01:57So we did the mastermind since we've been a part of them.
00:01:58We found a lot of value in that.
00:02:00And so the group of people that we have attracted from the podcast
00:02:05and now a full year of being in that mastermind
00:02:08is all just amazing humans, man.
00:02:10And as we were doing kind of a recap on last year's mastermind,
00:02:13they're like, man, we want to do something to really give back.
00:02:15We want to do something more humanitarian.
00:02:17And we've got a handful of like blue collar contractor type people.
00:02:21We've got investors.
00:02:22We've got real estate agents.
00:02:23We've got a wide variety of people.
00:02:25But two guys in our group build playgrounds for school systems down in Texas.
00:02:31One's in Houston.
00:02:32One's in Abilene, right?
00:02:35And so they were like, man, when we started kind of reaching out
00:02:40to where we could do some humanitarian,
00:02:42we found an orphanage in Rosarito just over the border from Tijuana
00:02:46or San Diego, Tijuana, the Rosarito.
00:02:48And so we found a school down there that they actually
00:02:51do have a playground.
00:02:52It's just very little.
00:02:53And it's kind of run down.
00:02:55And we're like, let's go in there.
00:02:57So we have like this $40,000 package, not including labor, just materials.
00:03:01And we're all going down to build it over the next couple of days.
00:03:03And then we're going to mastermind for a day as well.
00:03:05And we'll recap on that.
00:03:06So that's what's kind of brought us down into San Diego
00:03:09before we crossed the border.
00:03:10Well, that is such an awesome, awesome use of not only the resources
00:03:14that you guys have, but how better to build the relationship
00:03:16with your mastermind group by helping others.
00:03:18I mean, the bond that you guys are going to form doing that work
00:03:22and seeing the children and their faces light up
00:03:25and know that that's the impact you guys had.
00:03:28I mean, I think that there's a lot of cool ways that,
00:03:31and I've been a part of masterminds.
00:03:32I've been guests and I've never gotten the opportunity
00:03:35to participate in something like that.
00:03:37But I think that would be such a fun experience,
00:03:41both personally, but also just for the group itself.
00:03:45Because I feel like a lot of times when you leave a mastermind,
00:03:47you don't have that bond.
00:03:48Because there's not that one thing that you guys did together
00:03:51is a personal learning and development, right?
00:03:53Mastermind is a lot of time, it's an individual sport.
00:03:55Absolutely.
00:03:56Even though you're in a collective group,
00:03:57you go with the intent of growing your own.
00:03:59Absolutely.
00:04:00And I think that that's such an amazing thing.
00:04:02I hope you're going to be capturing a ton of that content.
00:04:04We are, we are.
00:04:05And like you just met my wife, my daughter, my sister.
00:04:08I brought them because I'm like, we've never done this.
00:04:10And it's something we've talked about for years.
00:04:12And it's like, you're right, man.
00:04:14Like you're always trying to get to this certain point
00:04:16in your wealth or whatever it is.
00:04:18Before you start giving back.
00:04:19And it's like, well, there's always some level
00:04:21you can be giving along the way, right?
00:04:23And so we've always wanted to do a humanitarian type project,
00:04:26even as just a family.
00:04:27And then like, I have a 21 year old down to a three year old.
00:04:31It seems like every five years I have another kid.
00:04:33And so every time we've gotten like my, for example,
00:04:36my last one, my five year old, he's seven now.
00:04:39But I'm like, hey, let's go do that trip.
00:04:41I think he's old enough now.
00:04:42We could go to Costa Rica.
00:04:43We could go wherever, somewhere, Mexico.
00:04:45And my wife's all into it.
00:04:47And then she's like, I'm pregnant.
00:04:48And it's like, oh, well, we don't want to go
00:04:49while you're pregnant or with a newborn
00:04:51or we want to wait till the kids are old enough.
00:04:53And so like, we've never actually done it.
00:04:54And so that's why I brought my 13 year old
00:04:57and my wife and my sister on this one.
00:04:59Cause I'm like, man, let's go enjoy this together.
00:05:01And they're going to get to experience it, right?
00:05:03Cause I'm sure that, you know, especially a 13 year old,
00:05:05she doesn't get to see dad in action
00:05:06as much as I'm sure she would like to.
00:05:08And to see you helping to build that orphanage,
00:05:12not orphanage, playground for the orphanage.
00:05:16Those are the things that are going to stay with her,
00:05:18you know, cause we all talk about money.
00:05:20And I'm, you know, I'm sure your children
00:05:23don't appreciate money yet.
00:05:25Cause like mine, I mean, she's 13.
00:05:26So their understanding of money isn't there
00:05:29until they become an adult and really realize
00:05:31what impact having resources does.
00:05:34You know, one of my mentors, actually,
00:05:36when we talked about it a little bit off air,
00:05:38Dave Meltzer, you know, he used to teach me,
00:05:41I always wanted to be rich.
00:05:42I mean, full disclosure, like even as a kid,
00:05:44I liked shiny things.
00:05:45I want to be able to buy and go.
00:05:47And I looked at it as freedom.
00:05:49And he used to have this motto
00:05:51and he's changed it over the years,
00:05:53but it used to be help a lot of people,
00:05:55have a lot of fun and make a lot of money in that order
00:05:57when I was mentoring with him.
00:05:58And then over the years, he changed it
00:06:00to now it's make a lot of money,
00:06:02have a lot of fun, help a lot of people.
00:06:04And I asked him once, I said,
00:06:06why did you change the order of the sequence?
00:06:08Cause to me, it felt very selfish.
00:06:10It went from helping people first to making money first.
00:06:13And he said, if I don't make enough money,
00:06:15I can't help enough people.
00:06:16Exactly.
00:06:17And when he said it at first, I was like,
00:06:19but then it hit me like a wave.
00:06:21Yeah. No, no, no.
00:06:22It's 100% true.
00:06:23We all want to help.
00:06:25And you know how you know this is true
00:06:26is because when you talk about
00:06:28like the lottery gets to like $2 billion,
00:06:31and everyone's now got a lottery ticket
00:06:33and you say, what are you going to do
00:06:33if you win $2 billion?
00:06:34The first thing everyone almost says
00:06:36is help somebody else.
00:06:37I'm going to buy my mom a house.
00:06:38I'm going to take care of my family.
00:06:40I'm going to give all my friends millions.
00:06:41We all want to do it.
00:06:43We just don't have the resources.
00:06:44It's true.
00:06:45And so what I love about putting your group of mastermind,
00:06:47your mastermind group together
00:06:49and what you're leading with is impact.
00:06:51Yeah.
00:06:52So that's awesome.
00:06:53That is awesome, man.
00:06:54Yeah.
00:06:54I'm excited for you guys.
00:06:55Just like that, you know,
00:06:58faith, family, fitness, finances.
00:07:01I always questioned like, man, really?
00:07:04I mean, it is what it is.
00:07:05We live in this society where it's like,
00:07:08currency is what it is, right?
00:07:10In order to give, we have to put a huge importance on that.
00:07:14And so I've given a talk on that before.
00:07:15It's like, why don't we put finances at the top?
00:07:17You know, it's like nothing's more important than God, right?
00:07:20But God wants you to be wealthy.
00:07:22God wants you to be a great giver.
00:07:24And so like, why are we not prioritizing finances
00:07:27and producing at the top, just like everything else, right?
00:07:31And so I resonate with what Dave's done there
00:07:34where he's like, hey, you know,
00:07:35we've got to make a lot of money.
00:07:36Yeah, have a lot of fun and then help a lot of people.
00:07:39I like that because it's got to be at the top.
00:07:41It's got to be one of your top priorities.
00:07:42For sure.
00:07:43And also that whole idea of being selfish to be selfless
00:07:48is something that resonates really well with me
00:07:50on the fitness and health and wellness side
00:07:52because I understand that
00:07:53if I'm not the best version of myself
00:07:55and I don't feel good and I'm not thriving,
00:07:57I can't be the best dad, the best husband,
00:07:59the best friend, the best employer,
00:08:00the best coworker, the best customer, et cetera.
00:08:03So it kind of goes across the entire gamut
00:08:05of we have to take care of ourself first.
00:08:07And I always now use the plane analogy.
00:08:09You know, if the things pop out of the airplane,
00:08:11they say, put your mask on
00:08:12before you put anyone else's on
00:08:14because if you pass out, you can't help anybody.
00:08:16Exactly.
00:08:16So the idea of putting that together
00:08:19and incorporating that impactful giving side
00:08:23is just something that is inspiring, man.
00:08:26And I'm just so excited for you guys
00:08:28and your mastermind.
00:08:29And I want to see content and pictures.
00:08:31I'm sure everybody else does.
00:08:32You will.
00:08:32And you know, last time we had a meetup
00:08:35in Southern California, I know you were like,
00:08:36hey, I'll come talk.
00:08:37You've always been super generous with us
00:08:39and your friendship's been awesome, man.
00:08:40So I know we'll have you either back on our show.
00:08:43We'll have you come speak at our event.
00:08:45We'll have, you know, we'll be around each other
00:08:47a lot more, man, because I love your energy.
00:08:48Well, thank you.
00:08:49Thank you.
00:08:49So I really want to dig into you.
00:08:52I believe success is formulaic.
00:08:54Yeah.
00:08:54I think that we have so much to learn
00:08:56from successful people and it's not what they do.
00:08:59It's the underlying traits
00:09:01and how their behaviors have shaped their success.
00:09:03And I don't care what you do.
00:09:05If you told me tomorrow you were starting a company
00:09:08that did XYZ, sells lawnmowers.
00:09:12Yeah.
00:09:12I know it's going to be the most successful
00:09:13lawnmower sales company in the world
00:09:15because of who you are.
00:09:17Yeah.
00:09:17So take me back, if you don't mind,
00:09:19to you graduate high school.
00:09:21No.
00:09:22Okay.
00:09:22Take me back before you graduate high school.
00:09:26I had my first child in high school, my senior year.
00:09:29And I was a high school wrestler
00:09:32and I was really good at it.
00:09:33And I had colleges reaching out.
00:09:36They wanted me to come wrestle for their school.
00:09:38And when I found out I was having a child,
00:09:42I was like, well, I'm not going to finish school.
00:09:45I'm not going to go the college route.
00:09:46I'm going to go make money and provide
00:09:48for this child, this family.
00:09:50And that was my first wife.
00:09:52We didn't end up making it.
00:09:53We had two kids together.
00:09:54We did end in divorce.
00:09:55But man, that was really pivotal and life-changing for me.
00:09:59I've always, like you, wanted to be rich.
00:10:02We live in a Mormon community
00:10:04and we used to get home teachers that come over.
00:10:06And even when I was as little as six or seven years old,
00:10:09I remember this home teacher coming over.
00:10:11He's like, well, what do you want to be when you grow up?
00:10:12I'm like a millionaire.
00:10:13And he's like, ah, ha, ha, ha.
00:10:14Well, what are you going to do to be a millionaire?
00:10:16I'm like, I don't know, but I'm going to be a millionaire.
00:10:18I had no idea what I wanted to be,
00:10:20but money was super important to me
00:10:21and freedom was important to me.
00:10:23Because I grew up in a home where money was the root
00:10:26of every altercation between my parents,
00:10:29which were really bad altercations.
00:10:32The cops come over and one of them go to jail.
00:10:35It was crazy stuff.
00:10:36My mom ended up in behavioral medicine department
00:10:38at the hospital because she was suicidal.
00:10:40It was crazy.
00:10:41And the root of it was really money.
00:10:43And it was a lot of problems surrounding it.
00:10:46There were other things too, but money was a big deal.
00:10:48So as a kid, I was like, money solves all problems, right?
00:10:51Which is not true, but it does solve a lot of problems.
00:10:53And so, man, I wanted to be rich.
00:10:55I found out I was having a kid.
00:10:56I didn't know how I was going to do it.
00:10:58And it was a really rough road, man.
00:11:00I ended up dropping out of high school
00:11:04and my friend was like,
00:11:05hey man, let's go snowboarding one more time
00:11:07before you go get a job.
00:11:08I'm like, okay, let's do it.
00:11:09So he's left school because I dropped out.
00:11:12We drove up to the mountain.
00:11:13We're snowboarding.
00:11:14I break my arm, literally right in half,
00:11:16not in a joint, not in the shoulder,
00:11:17not in the elbow, right in half.
00:11:19And I remember just trying to get up
00:11:20and my arm's moving in my arm.
00:11:23I was like, what's going on?
00:11:23It's totally like, and then I had nerve damage.
00:11:26So my arm ended up being paralyzed
00:11:28after I got it taken care of
00:11:30and got it casted up and all that stuff.
00:11:33And so now I'm like, well,
00:11:34what am I going to do to make money?
00:11:35I've got this kid on the way.
00:11:37And so I ended up going and getting a job
00:11:40from a friend of my mom's that was like,
00:11:42well, I mean, he can push carts.
00:11:44If he can do it with one arm, we'll hire him.
00:11:45So I'm pushing carts at our local Smith's grocery store
00:11:49for like six bucks an hour with one arm, man.
00:11:51And I had this whole system down
00:11:53where I could steer the carts
00:11:54and I could only take in 10 at a time
00:11:57instead of 15 or 20
00:11:58because I only had one arm, you know?
00:12:00Are you right-handed or left-handed?
00:12:01I'm right-handed.
00:12:02So you broke your offhand?
00:12:03I broke my offhand, yeah.
00:12:04Okay, good.
00:12:04So that was a good thing, right?
00:12:06But yeah, man, I just remember making six bucks an hour
00:12:10and I was laying in bed with my ex-wife
00:12:14and this TV show comes on, an infomercial late night.
00:12:18It was like Carlton Sheets, make money with real estate.
00:12:20One, I wanted to buy my family a home.
00:12:22They're like, you can buy real estate with no money down.
00:12:24Back then I didn't know these things were scams.
00:12:26So I was like, man, maybe I'll buy that guy's program.
00:12:29And it was gonna be like 197 bucks.
00:12:32I can't remember, maybe it was 97.
00:12:33I don't know, some number.
00:12:34And I was like, okay, I gotta set enough money
00:12:36to get that knowledge, right?
00:12:38I never ended up buying that program,
00:12:39but I was so obsessed.
00:12:41I was constantly running budgets
00:12:43and calculating our bills,
00:12:44what it was gonna take to get our first house,
00:12:46buy the furniture, what the rent was going to be.
00:12:49I was always calculating what I needed to do
00:12:51in order to get what I needed for my family.
00:12:54So there was a lot of lessons in being a teen dad.
00:12:56And all I wanted to do was give this child a great life.
00:13:00And so I dropped out, man.
00:13:02I dropped out of high school
00:13:03and I just entered the workforce.
00:13:05Did you, I mean, that's not a light decision
00:13:07because you're a senior.
00:13:08So you were how many months away from graduating
00:13:10when you dropped out?
00:13:12Let's see.
00:13:14We still had three quarters left
00:13:16because we just finished football
00:13:17and I was gonna wrestle.
00:13:19And I was like, no, I'm not gonna wrestle.
00:13:20I gave up the dream of going to college, being a wrestler.
00:13:23And I played football,
00:13:24but I wasn't one of the stars of that.
00:13:26I was a star in wrestling,
00:13:27but I was like, so that was a hard decision too.
00:13:30My wrestling coach literally told me I was an idiot.
00:13:33And so I was like, well, this is what it is, man.
00:13:36I'm gonna go get a job.
00:13:37Did you not have anyone in your life
00:13:39that was sitting you down saying,
00:13:42finish the school first?
00:13:44My parents weren't bad people.
00:13:46There was a lot of fights and a lot of things like that,
00:13:48but they're really,
00:13:50and I hate saying this because I love my parents,
00:13:52but there wasn't a whole lot of wisdom.
00:13:54They came from really rough upbringings,
00:13:56very poor, a lot of abuse.
00:13:58And so they were supportive.
00:14:00They were like, whatever you decide to do,
00:14:02but we don't have anything to really offer you
00:14:05financially or anything.
00:14:07I had to buy my first car at 16.
00:14:09I had to do all that stuff.
00:14:10And I'm grateful for that now.
00:14:11I'm grateful for the wisdom I've gained from them
00:14:13in the areas where they didn't have wisdom.
00:14:15And so all I knew is to be successful,
00:14:19I had to do things a little bit differently
00:14:20than I was raised.
00:14:21And so I just told them that's what I was doing
00:14:23and they supported it.
00:14:24They didn't fight me on it.
00:14:27You obviously not having,
00:14:31where you are today, you can look back
00:14:33and you can say, okay, that decision didn't break you.
00:14:37It might've been the best decision.
00:14:39Maybe not.
00:14:40If your child is in the same position at the same time,
00:14:44what advice do you give them?
00:14:46That's funny because he played a little trick on me.
00:14:48He had his first serious girlfriend.
00:14:50They brought home a fake pregnancy test
00:14:52and he thought he was going to get this crazy rise out of me.
00:14:55And instead he got excitement from me.
00:14:57I was like, dude, that's amazing.
00:14:58We'll figure it out.
00:14:59Was he a senior as well?
00:15:01Yeah, he was a senior in high school.
00:15:02That's a good trick.
00:15:05So you actually know the answer to what you were going to do.
00:15:07And his mom actually reached out.
00:15:09She was freaked out because they played the trick on her.
00:15:12He doesn't know he's throwing his life away.
00:15:13And I was like, he's not throwing his life away.
00:15:16I went through this, you went through this.
00:15:17We both have great lives.
00:15:19Like, let's not forget, we have a lot to be grateful for.
00:15:23And so we thought for this whole two days
00:15:26that he was playing this trick on us
00:15:28that his life was going to change.
00:15:30And I was kind of excited for the opportunity
00:15:32to be able to mentor him and just help him
00:15:35through that period in time.
00:15:37Because when I had the people in my life
00:15:43that wanted to help us, they were telling us,
00:15:45get an abortion.
00:15:46They were telling us, give it up for adoption.
00:15:47And we considered all of that.
00:15:50And it was like, no, let's do this.
00:15:54We can, we're able-bodied.
00:15:55We can do this, right?
00:15:56We're capable people.
00:15:58And so we decided to raise our child.
00:15:59And so I was excited because he changed my life so much.
00:16:03I was excited actually to him have this experience
00:16:06and have me to be able to kind of mentor him
00:16:09and be there for him.
00:16:10So he ran the trick for two days.
00:16:11Yeah.
00:16:12That's a serious commitment to this trick.
00:16:14I know.
00:16:14Well, he told my daughter, my 13-year-old that you met,
00:16:17while we were gone on vacation.
00:16:19And so he didn't actually come over
00:16:20and show us the pregnancy test yet.
00:16:22So we were getting home from vacation or a work trip.
00:16:24I can't remember what one it was.
00:16:26And I'd already called his mother.
00:16:28I'm like, hey, he told our 13-year-old.
00:16:30Our 13-year-old told us.
00:16:31Now I'm telling you.
00:16:32So for like two days, we're like,
00:16:33let's just wait for him to talk to us.
00:16:35So the trick was only a day, but it was two days for us
00:16:38because rumors.
00:16:40But was he, I guess, let me ask you a little more pointed.
00:16:43If he said he was going to drop out of high school.
00:16:45Yeah.
00:16:46Would you have tried to convince him to stay in school?
00:16:48Or would you have said?
00:16:50You know, that's a really tough one, man.
00:16:52You know, I probably would have told him like,
00:16:56hey, there's a lot of value in finishing
00:16:59because that's one of our family values.
00:17:01And our family core values are our faith and finishers.
00:17:05Like Goodman's are finishers.
00:17:07Goodman's are courageous.
00:17:09And Goodman's are lights in the world.
00:17:10Like we try to lift other people up.
00:17:13So those are like our four core values in our family.
00:17:15Faith, finishers.
00:17:17Courageous.
00:17:17Courageous.
00:17:18Yeah.
00:17:18And lights.
00:17:19And lights.
00:17:19Yeah.
00:17:20And so like, I probably would have pushed him to finish.
00:17:22Hey, see it through.
00:17:22You're real close.
00:17:24There's a lot of value in creating study habits
00:17:26that you're going to need in the world.
00:17:27And so like, take it seriously and finish it.
00:17:29You know, learn from some of my mistakes.
00:17:31But if he said, no, I'm going to enter a job force or whatever,
00:17:36I'll be like, I'm going to support you.
00:17:38You know, but you know, like I think there's a lot of value
00:17:41in finishing things that we started
00:17:42because that was a huge obstacle for me.
00:17:43I didn't finish anything, man.
00:17:44I didn't finish high school wrestling.
00:17:46I didn't finish high school.
00:17:48I didn't finish a lot of things.
00:17:49I got, you know, I started jobs.
00:17:51I ended up not liking them.
00:17:52I'll go to another jobs, you know.
00:17:53So I had a lot to learn from not being like a finisher in my life.
00:17:56And still to this day, I'm an amazing starter.
00:17:58Like I start companies, but I will bring people in
00:18:01to help me finish them.
00:18:02You know, like I'm not a CFO.
00:18:03I'm not a COO.
00:18:04Like I own this accounting company, but I'm not a CPA.
00:18:07You know, but I know how to bring the right people together.
00:18:10And so, so whatever I commit to,
00:18:12I make sure that there's a finish line there.
00:18:14You know, even if it means like,
00:18:16I don't finish it on my, by myself.
00:18:18Like I'm bringing people in to finish it.
00:18:19So what was the catalyst that turned you
00:18:22from a non-finisher to a finisher,
00:18:26even in your personal life?
00:18:27Because there had to have been some moment.
00:18:28Yeah.
00:18:29Because I struggled with that myself.
00:18:30I'm a great starter also.
00:18:31I think that's one of the things
00:18:32that made our friendship grow right from the get.
00:18:34Yeah.
00:18:34Was we share a lot in that.
00:18:36Yeah.
00:18:36That I have to bring people in
00:18:37because I'm also none of those other elements.
00:18:40And I, I think, I try to think back
00:18:42as what created that change in me,
00:18:44because I was also the shiny object kid.
00:18:47Para, you know, jumping from what to what.
00:18:49Do you know, or do you have something in your,
00:18:51was it, was it your son?
00:18:52Yeah.
00:18:52Well, no, not for that.
00:18:55I would say I developed that as a strong core value for me
00:18:59because when I worked at an accounting company
00:19:02as a sales representative, I loved that job.
00:19:05You know, I came from a home, IRS problems,
00:19:09like literally they, you know, seized my, my dad's assets.
00:19:13You know, they let us keep our home, but they,
00:19:15but they leaned it.
00:19:16They, they took levy to his bank accounts.
00:19:18You know, they garnished my mom's paychecks at her job.
00:19:21Like, you know, cause they were horrible with money,
00:19:24you know?
00:19:24And so, you know, he was a contractor who was self-employed,
00:19:26but he didn't know how to manage his money.
00:19:27So when I got a job at an accounting company,
00:19:29I was like, whoa, this is like huge.
00:19:31Like all these problems weren't the IRS.
00:19:33This is my dad.
00:19:34Right.
00:19:34And so, but I love that job.
00:19:36And I got fired from that job because I am so entrepreneurial,
00:19:39like just as a spirit that I was like starting
00:19:42these side hustles and finally my job,
00:19:43even though I was still the number one representative
00:19:46in the entire company for sales,
00:19:48like, and I recruited people for him too as salespeople.
00:19:50I trained people.
00:19:52I trained one of my best friends who took over the one,
00:19:55the one, the number one spot out of like 10 sales guys,
00:19:57right at this company.
00:19:58So I dropped from number one to number two.
00:20:00And my, my boss was like, dude, you're not focused.
00:20:03And I can't have people here that have side hustles
00:20:07and you're going to thank me one day, but you're fired.
00:20:10You know?
00:20:10And so I was like, whoa, holy cow.
00:20:12And like, I cried, you know, it's like one,
00:20:13this was like one of my first mentors in business.
00:20:15Like I looked up to this guy a lot that was my boss
00:20:18and he became wildly successful.
00:20:20And we have a great relationship now.
00:20:22He sued me a couple of times because I started
00:20:25my own accounting company.
00:20:26And anyway, so we went through some battles,
00:20:28but man, I actually had a lot of failures
00:20:31in business early on.
00:20:32And I realized like,
00:20:33it was because I wasn't finishing things.
00:20:35I would start projects and I wouldn't finish them.
00:20:37And even though we ended up being successful in,
00:20:40in business, like a lot of failures,
00:20:42business partnerships that fell apart,
00:20:44projects that we started that we weren't like released,
00:20:46like putting a plan to that had a finish line.
00:20:50Like I just realized like, dude, there's a lot of things.
00:20:52If I'm not like all in on it, I won't finish it.
00:20:55And so I had to kind of develop where I was like, okay,
00:20:58well I had to, I had to kind of develop these opportunities
00:21:02as like micro projects that had finish lines, right?
00:21:05So if my job is to build a marketing ad for the company,
00:21:07like I've got to sit down, I've got to write the copy.
00:21:10I've got to brainstorm on the ideas,
00:21:13the message, film the content.
00:21:15And then I'll bring one of my friends in
00:21:17that is great at building funnels
00:21:19and help me fine tune the copy
00:21:20and get it to the finish line, right?
00:21:22And that's going to be super powerful for our company
00:21:24because there's so many operators that will like
00:21:26start things that are great ideas,
00:21:28but they don't know if they're going to work or not.
00:21:29Because we don't get to decide
00:21:30what a great marketing funnel is.
00:21:32Like the data tells us, the world tells us, right?
00:21:34Like they tell us when they click and they watch
00:21:36and they buy and they sign up
00:21:38or they schedule a booking.
00:21:39Like that is what tells us is like all the split testing
00:21:41and all the things that we got to do.
00:21:43And so like I'll bring people in
00:21:44to make sure it gets to the finish line.
00:21:45Like, hey, we need a new marketing campaign.
00:21:47Cool, I'll take that on.
00:21:48And I know I'm going to be great at starting it,
00:21:50but I need my finishers on my team as well
00:21:52to make sure we bring it to the finish line.
00:21:53So that's kind of what I developed through that.
00:21:55Because there was a lot of like
00:21:56just things I didn't follow up with
00:21:57or really important relationships that I just let fizzle
00:22:00because maybe I was scared or intimidated or, you know,
00:22:03whatever, like some insecurity behind it.
00:22:04So I just wouldn't finish it
00:22:06because of these fears, right?
00:22:07And so I became aware of that from getting fired,
00:22:09starting my own thing,
00:22:11going through several projects unfinished.
00:22:13I was a good sales guy, so I could always make money.
00:22:16But I was like, man, you can only do this for so long.
00:22:18Like the life I want is way bigger than this.
00:22:21So I've got to finish.
00:22:22No, I mean, it's so powerful.
00:22:24How old were you when you got fired?
00:22:2623?
00:22:2823?
00:22:28So you had like a four or five-year-old?
00:22:31Yeah.
00:22:32Four or five-year-old?
00:22:32That's about right.
00:22:33Yeah.
00:22:33And I had my-
00:22:34Your second one?
00:22:34My second one was just probably newborn.
00:22:36Yeah.
00:22:37So the day you got fired, you went home.
00:22:39You cried.
00:22:39Yeah, yeah.
00:22:41I want to, I believe, and I'm going to take a guess.
00:22:43So you tell me if I'm wrong,
00:22:44that that was the start of the kale
00:22:46I'm sitting next to today.
00:22:47Dude, for sure.
00:22:48Absolutely.
00:22:49So you get fired, you go home.
00:22:50What was the first company you started after that?
00:22:53Well, luckily we had a side hustle
00:22:54with my business partner, Jeremy.
00:22:56He also worked at that tax company.
00:22:58And he quit far before I got fired.
00:23:01But he kept saying,
00:23:02dude, let me day trade your money
00:23:04in this foreign exchange market,
00:23:06the Forex market, right?
00:23:07And I was like, nah, dude, I don't like that crap.
00:23:09He's like, let me just teach you some things.
00:23:11And I'm like, nah.
00:23:12He just kept hounding me, kept hounding me.
00:23:13And then he finally got me over
00:23:15just to look at it through his persistence.
00:23:16And I was like, that's pretty cool, man.
00:23:19I'm not the kind of guy
00:23:20that's going to look at charts all day.
00:23:21So it doesn't interest me.
00:23:23He's like, well, dude, I wrote this whole course on it.
00:23:25And I can really teach people how to do it.
00:23:26I've gone through two years of education on it.
00:23:29And he's like, if you'll just help me sell people,
00:23:31like we can partner on this thing.
00:23:33And so while I was working at that accounting company
00:23:35for maybe five or six months,
00:23:37we were going home at night
00:23:39and brainstorming and starting our side hustle.
00:23:42And it was literally in the basement of my home.
00:23:44At this point, because I was a good sales guy,
00:23:46like I had already bought and sold my first home.
00:23:49I had some equity there.
00:23:50I built a new home.
00:23:51I had an unfinished basement that I hadn't finished yet.
00:23:54And so we were taking carpet remnants
00:23:56in this one of the bedrooms downstairs for sound
00:23:59and setting up computers and running wires and stuff.
00:24:02And I was like, okay, man, we're going to do this.
00:24:04I'm going to help you sell these.
00:24:05You're going to coach people.
00:24:06I'm going to sell to people.
00:24:08He's like, cool, where are we going to get leads?
00:24:09I literally went on salesgenie.com, leadpile.com,
00:24:13all these old bunk lead sites.
00:24:15And I bought leads just to start practicing a sales pitch.
00:24:19And I ended up getting some sales in those.
00:24:21Then I started reaching out to friends I knew
00:24:22in the marketing space and being like,
00:24:24hey, do you have any leads of people
00:24:26that want to make money from home?
00:24:28They're like, yeah, but it's not Forex.
00:24:30It's like doing data entry jobs or whatever.
00:24:33I'm like, cool, give them to me.
00:24:34I bought those leads.
00:24:35And I started getting a little more success
00:24:36because these people wanted to make money from home.
00:24:38So I'd call them and I'd be like, look,
00:24:40you're still kind of working for someone else
00:24:42when you're doing a data entry job from home.
00:24:44Wouldn't you like the opportunity to work for yourself?
00:24:46There's this amazing new market called the Forex, right?
00:24:48And so it was a Forex trading company
00:24:51and it was called the Forex Wire.
00:24:53And we would call people and sell them
00:24:54and he would coach them.
00:24:55And actually, a lot of our clients
00:24:56were getting really successful.
00:25:00And then what happened was,
00:25:03it was a totally unregulated market,
00:25:04kind of like crypto now, right?
00:25:05And now they're starting to regulate it.
00:25:06They did the same thing with the Forex market.
00:25:08They were like, the NFA is going to step in,
00:25:11the National Futures Association,
00:25:12they're going to regulate this.
00:25:13And they said, you have to have a Series 7
00:25:16in order to receive commissions from these brokers
00:25:18because we were making sales on the training.
00:25:20And then when we'd set these people up
00:25:21with their trading accounts,
00:25:22we would make a little bit of points on the spread.
00:25:24And that turned into a little bit of-
00:25:25You really were making money with the trades.
00:25:27Yeah.
00:25:27So we're making money in trades.
00:25:28Well, we weren't allowed to anymore.
00:25:29And that was like a huge revenue source
00:25:31by the time we had to wind this company down.
00:25:33And because we're like, well,
00:25:35we're just some dumb sales guys.
00:25:37Like, we're not going to go get our Series 7, you know?
00:25:39So we had already started creating our accounting company
00:25:43because I loved that industry.
00:25:45And so we kind of just pivoted.
00:25:46So now you started a separate side hustle.
00:25:47Yeah.
00:25:48Yeah.
00:25:49And that was the birth of EASYRICO.
00:25:50Yeah.
00:25:51Yeah.
00:25:51But, you know, like, yeah, man,
00:25:54getting fired was tough
00:25:56because I was making like $120,000 to $50,000 a year
00:25:59as a sales guy.
00:26:00And now I had nothing.
00:26:01And we had this side hustle with a few sales coming in.
00:26:04And we were like, well, we're just-
00:26:07And dude, I had a bigger home.
00:26:08I sold my home.
00:26:08I had a bigger home.
00:26:09I had a bigger lifestyle now.
00:26:10So I was like, man, I don't know how I'm going to do this.
00:26:12And I was also the one
00:26:14for earning the money for the equipment,
00:26:15the computers, the phones, the leads, you know?
00:26:18So I was like, man, I got to have some income
00:26:21coming in while we build this.
00:26:22Otherwise, I'm going to have to go get a job.
00:26:23And this is still just going to have to be a side hustle.
00:26:25And so my partner, Jeremy, and I, we decided,
00:26:28all right, here's what we're going to do.
00:26:29We're going to pay ourselves $500 a week.
00:26:31That's it.
00:26:32So I went from 150 grand a year to 20 grand a year, you know?
00:26:36And so, and I was like, when we get $100,000
00:26:39in the bank, free and clear, total basis,
00:26:41no expenses, no taxes, nothing,
00:26:44then we'll give ourselves a raise.
00:26:46Okay.
00:26:46Then we'll have some capital to grow.
00:26:48We'll be able to build our sales team.
00:26:49We'll be able to do all these things, right?
00:26:50And so that was what we stuck to, man.
00:26:52So we hustled in the basement
00:26:54until we had 100 grand in the bank account.
00:26:55And then we went and got our office space,
00:26:57started bringing other sales guys,
00:26:58started bringing in other coaches and training them.
00:27:01And it kind of flourished from there.
00:27:02So-
00:27:02And this is in the accounting business?
00:27:05No, that was the Forex business.
00:27:06That was still the Forex business?
00:27:06Yeah, yeah.
00:27:07So how long did it take from that moment
00:27:08till the 100 grand?
00:27:10Oh man, it probably took a year.
00:27:12Yeah?
00:27:12Yeah.
00:27:13You lived off 26,000 bucks.
00:27:14Yeah, yeah.
00:27:16And so when you say like, you know,
00:27:18that moment's probably what created Kel right now.
00:27:20It's like, that's a huge part of it because-
00:27:47Now, let's get after those goals.
00:27:50I learned how to take steps back in business
00:27:53in order for the greater good,
00:27:54in order for those bigger leaps forward.
00:27:56And it always comes down to making some sort of sacrifice.
00:27:59And at that time, I was like,
00:28:01man, I gotta have enough to barely get by.
00:28:04I'm willing to burn through my savings
00:28:06to see this thing through and make it happen.
00:28:11And that's still what I do to this day, man.
00:28:12I'm always like, right now,
00:28:15our accounting company has gone through these crazy changes.
00:28:18And it's like, we better bring on way better talent.
00:28:21We had to bring on way more people.
00:28:23Payroll ate up almost all the profits.
00:28:25And so I went to the partner, I'm like,
00:28:26hey, we're not gonna take owner's draws for a while.
00:28:28We've been living very great for a long time.
00:28:30We're all making over a million dollars a year take home,
00:28:33but we're gonna give that up right now
00:28:34so that we can build the team
00:28:36so now we can pour gas on the next level.
00:28:38And that's what we're doing right now.
00:28:39Like, we're in the middle of that right now.
00:28:40But no one's, it's not the same situation
00:28:42because everybody's literally got,
00:28:44they got money to eat for a while.
00:28:45But it's the mindset, right?
00:28:47Because you're willing to do it
00:28:48when you have no money in the bank,
00:28:49and you're willing to do it
00:28:50when you have plenty of money in the bank.
00:28:51And I think that that is the gold.
00:28:54People hear, oh, I don't have money,
00:28:56or they hear, oh, he has all the money.
00:28:58What they're missing,
00:28:59and what I think is the goal from what you just said
00:29:02is you're willing to make the sacrifice
00:29:05regardless of what you have.
00:29:07You will either eat macaroni and cheese for a year
00:29:10and sacrifice because your future you deserves it,
00:29:13or you're willing to say,
00:29:15hey, I'm not gonna make another million dollars this year
00:29:18because the company deserves it,
00:29:20and my future self deserves it.
00:29:22And those sacrifices are part of the success formula.
00:29:25Absolutely.
00:29:26And I also love that while you dropped out of high school,
00:29:30the degree itself is just a statement.
00:29:32It says, I accomplished this.
00:29:34I'm now ready to work in the world.
00:29:36The education that we get, most of it,
00:29:39the school system, in my opinion, is broken.
00:29:41It might be controversial,
00:29:42but what we don't teach kids in school,
00:29:44and I'm just gonna pivot for a second.
00:29:46I think it's crazy to me
00:29:47because I have a senior in high school,
00:29:48and she's going to college,
00:29:50and we employ a ton,
00:29:52and we have almost a thousand employees across the system,
00:29:54and the majority of them are 16 to 25 year old.
00:29:58And when I talked to them,
00:29:58I realized the education system
00:30:00does not teach them anything about personal finance.
00:30:02Nothing.
00:30:02Doesn't teach them how to buy a house.
00:30:05Doesn't teach them about credit.
00:30:06Doesn't teach them how to make money.
00:30:07Doesn't.
00:30:08It teaches them very broad topics,
00:30:10and then relies on the individual
00:30:12to have that quest, that quench for learning.
00:30:15Yeah.
00:30:16But what you said when you quit school.
00:30:18Yeah.
00:30:18And dropped out.
00:30:20One of the things you said,
00:30:21and I don't know if it was in the forefront
00:30:23as you were saying it,
00:30:24but when I was listening to you,
00:30:25that while you were pushing carts with one arm
00:30:28in a cast.
00:30:29Yeah.
00:30:30And you saw $97, $197 course that you wanted,
00:30:33but you couldn't afford.
00:30:34Yeah.
00:30:34You started learning.
00:30:36Yeah.
00:30:36You took proactive steps
00:30:37to learn everything you can about real estate,
00:30:39because you saw that as the means to the end.
00:30:41Yeah.
00:30:41Which means you didn't really need the high school diploma,
00:30:43because you already were curious and an avid learner.
00:30:46Yeah.
00:30:46And ready to make the sacrifices necessary
00:30:48to get yourself ahead.
00:30:50Yeah.
00:30:50And look at all those times that you've done that.
00:30:53So you have easier accounting.
00:30:54It's now obviously flourishing.
00:30:56Yeah.
00:30:56And you have a new problem.
00:30:56It's still a problem.
00:30:57Yeah.
00:30:58But it's how do you now invest your capital in your time?
00:31:00Yeah.
00:31:01And how do you continue to grow and thrive as an individual?
00:31:03And so you're an investor in a lot of companies.
00:31:06Yeah.
00:31:06In full disclosure, you're an investor in Everbull.
00:31:08I mean, you actually own an Everbull in St. George.
00:31:10So thank you.
00:31:11Yeah.
00:31:12So I don't mean this from a self-serving Everbull side.
00:31:14I do mean this from a you individual, you know,
00:31:17Cale himself.
00:31:18How do you decide where to invest your money?
00:31:19What do you look for?
00:31:20You know, a big part of it's obviously the network, right?
00:31:24So I'm a big believer in betting on the operators.
00:31:28You know what I mean?
00:31:28So like that's probably the biggest decision.
00:31:32And then, you know, like, because you can get,
00:31:35for example, like you can get all these projections and,
00:31:38you know, here's what the expected returns are.
00:31:40It doesn't ever happen.
00:31:41And I know that going into these deals, you know,
00:31:44but when I look at, okay, well, is there assets attached to it?
00:31:47Do you own the building?
00:31:48Do you just own the business?
00:31:49Like you just go through those things.
00:31:51And I'm not that great at that, to be quite honest with you.
00:31:53So I have people that help me.
00:31:55I've got my attorney who's become a great friend
00:31:57and a business partner in one of our other companies that we own.
00:32:00And he'll go through contracts with me.
00:32:02Like, hey, I would ask them to edit this.
00:32:04I would ask him to change that or guarantee this.
00:32:06If, you know, there's this type of liability.
00:32:08And so I'll let him help me.
00:32:11You know what I mean?
00:32:11So that's literally like my process is like in my network,
00:32:15I see who's actually winning versus who's faking it.
00:32:18You know, some of my best friends that are wildly successful
00:32:21or asking me to invest in these things with them are like,
00:32:24dude, they're not buying Lamborghinis.
00:32:25They're not buying all these things, right?
00:32:26Like they are all in on their baby.
00:32:28And that's important to me because, you know,
00:32:31somebody that's passionate about something
00:32:33is most of the time going to figure it out and make it work.
00:32:36You know, there's unforeseen things can happen,
00:32:37COVID, you know, inflation costs, things like that,
00:32:40that kill the expected returns.
00:32:42But it's like, it's okay, man.
00:32:43Like, you know, like it's still, it's not a loss till it's a loss,
00:32:47you know?
00:32:47And so I'm willing to take big risks, you know,
00:32:50but I also do make sure I have my safe things figured out too.
00:32:53So if Everbull for whatever plummeted, right?
00:32:55It's like, I'm still fine.
00:32:57If, you know, other things that I've invested into,
00:32:59like someone wags other brands, you know, it's like, I'm okay.
00:33:01You know, like I have, I have my securities.
00:33:05I have my stocks.
00:33:06I have my whole life insurance plans, my permanent life insurance plans.
00:33:10I have all those things.
00:33:11Like my family is covered.
00:33:13And, and so I don't really worry too much.
00:33:15Like I know the risk than when I'm going into things,
00:33:17but when I really am making the decision,
00:33:19I'm making the decision based on the operator, the founder, the CEO,
00:33:22I'm making that decision based on how they operate
00:33:25and how I feel about them when I meet them
00:33:27and what they've already done too.
00:33:28So.
00:33:30Well, I think that's important because I know I struggle with that.
00:33:35I've excelled in sales like you.
00:33:36Yeah.
00:33:37And one of the negatives of being a great salesman or a woman
00:33:40is we're very easily sold.
00:33:42Yeah, totally.
00:33:43I buy the hype.
00:33:44Yeah.
00:33:45I get sold by great salespeople all day, every day.
00:33:48And it's, it's just a common thing.
00:33:50I'm sure you deal with that as well
00:33:51because I don't sell from a, from the backend side
00:33:55and I don't do manipulate.
00:33:56Like I'm not, I'm not trying to,
00:33:57I don't oversell on purpose.
00:34:00Yeah.
00:34:00I oversell because I'm passionate.
00:34:01Yeah.
00:34:03And so if someone has passion, I'm going to buy it.
00:34:05Yeah.
00:34:06I'm in.
00:34:06Totally.
00:34:06Like I'm there with you, you know?
00:34:08And so I've been involved in some bad investments and we all are.
00:34:12Me too.
00:34:12Yeah.
00:34:13And it's, at first it scared me
00:34:15because I realized like I'm a really good figure outer.
00:34:19Problem solver.
00:34:20Problem solver.
00:34:20It's what I am, a professional fireman in the business sense.
00:34:24Yeah.
00:34:25But when I'm an investor, I don't get to do it.
00:34:27Yeah.
00:34:28I have to just trust.
00:34:29Yeah.
00:34:30And so I, you know, I lost some money
00:34:31on my first few investments with some friends and some deals
00:34:34and it scared me for a while.
00:34:35And then I got back on the horse, you know,
00:34:37and I started to deploy capital to ventures
00:34:40that I thought were there.
00:34:41But I always find it curious
00:34:43how you truly make that determination.
00:34:46So there's two things I learned.
00:34:47Big, big influence on this is my dad
00:34:49because of all his money problems.
00:34:50Like he was always chasing the get rich quick things.
00:34:53Okay.
00:34:53So that is like a huge red flag for me.
00:34:55And so the second my mind goes to impulsive,
00:34:58so it's two eyes, impulsiveness and ignorance, right?
00:35:01So I have to really regulate myself there
00:35:03because I already know I'm being impulsive
00:35:05when I'm like, all right, I'm going to buy this Airbnb deal
00:35:09because it has an airplane hangar
00:35:10and I picture myself having an airplane in that hangar one day.
00:35:13Like that's an impulsive decision, right?
00:35:15And then there's ignorance that comes with that
00:35:18because when you get impulsive,
00:35:19you do become and you choose to stay ignorant
00:35:22based on all the red flags, right?
00:35:24And so I regulate myself on that now, you know?
00:35:26So like I knew I was being impulsive
00:35:27when I bought that Airbnb with the airplane hangar,
00:35:30but I was like, okay, I'm not going to be ignorant.
00:35:33I am impulsive right now.
00:35:34So I'm not going to be ignorant.
00:35:36And so that's, I had my attorney look over the contracts.
00:35:38I went through, I got data from the Dallas area.
00:35:41I found out that it's in county instead of city.
00:35:44They can never come and say, you can't Airbnb it.
00:35:47Then I started doing numbers on what the houses are
00:35:49in that area are renting for on Airbnb and VRBO.
00:35:53Then I found out like, okay,
00:35:54Toyota headquarters is right there.
00:35:56They constantly have events and conventions.
00:35:58There's all these events and conventions going on
00:36:00in Frisco, Plano and Dallas area.
00:36:02So I'm like, okay, that's my market.
00:36:04I found other homes that specifically market to that area.
00:36:07So I started doing all my due diligence to make sure
00:36:09I wasn't just making an impulsive and ignorant decision
00:36:12because that is when things implode, right?
00:36:15Impulsiveness, ignorance equals implosion always.
00:36:19And so I got to make sure
00:36:21that if I'm feeling impulsive about something
00:36:22because I like the shiny things too, man, I'm a hustler.
00:36:24I like nice things.
00:36:26But when I start getting in that mindset of like,
00:36:28ooh, well, this could get me this much money every month.
00:36:33And then I wouldn't have to worry about these things
00:36:35or I'm picturing my airplane.
00:36:37Like those are, that's when you know, like, okay,
00:36:39these are impulsive decisions.
00:36:40Now you can start doing your due diligence.
00:36:42Sometimes you get a win, dude.
00:36:43Like I got to buy that property
00:36:45and it was an impulsive decision,
00:36:47but it wasn't an ignorant one.
00:36:48There was all this upside.
00:36:49Did I have to put more money into it
00:36:51than I wanted to in the remodel?
00:36:52Yeah, I did.
00:36:53You know, so there was something,
00:36:54I've got a little ground to make up on that investment,
00:36:56but long-term, this would be a great investment.
00:36:58I've already had guys in the Airbnb space
00:37:00that have offered me over a million dollars for this home,
00:37:03but I'm into it about a million bucks, right?
00:37:04And so I'm like, dude, I'm not, I'm not going to sell it.
00:37:07You know, I know the market's volatile right now,
00:37:10but they know like, dude,
00:37:12trick that airplane hanger out.
00:37:13You put the games in there.
00:37:14You do these things.
00:37:15You market that just right, put the gym in there,
00:37:18you know, the dart boards, the, you know, garage bar,
00:37:21whatever, all that stuff.
00:37:22You trick that thing out.
00:37:23Like not only are you going to get more of a premium
00:37:25on your rents, but that thing's going to rent out.
00:37:27It's going to be booked out.
00:37:28Like you've got Texas OU game.
00:37:29You got Dallas Cowboys games.
00:37:30You got conventions.
00:37:32That thing will always be booked.
00:37:33And it's a bigger home.
00:37:34It's got three master suites, you know,
00:37:36and I remodeled it that way.
00:37:37So that, cause it was a three level home.
00:37:38I put a master suite on every level.
00:37:40I made it a really cool home
00:37:42for people to bring their groups,
00:37:43their multiple families or their business groups
00:37:46to be able to have a great experience there.
00:37:48And so other people are seeing that now
00:37:50and they're like wanting to buy the home.
00:37:51So I know I made a great decision,
00:37:52but there was some impulsiveness there.
00:37:54So I had to make sure I wasn't being ignorant.
00:37:56Well, I can tell you when I'm in the Dallas area,
00:37:58you know, you're getting a phone call.
00:37:59I'm renting it.
00:38:00For sure.
00:38:00Cause that hanger looks and sounds awesome.
00:38:03Dude, you bring your team there.
00:38:04It's got an amazing living room.
00:38:06You can do like, you know, put up presentations.
00:38:08Like I had one guy rent it
00:38:09and he was doing like his own little mastermind in there.
00:38:11Steve Weatherford asked me to rent it
00:38:12cause he wanted to do his mastermind there,
00:38:14but it was already booked
00:38:14and we couldn't rearrange it for him.
00:38:16But I love what you just said.
00:38:18Impulsive and ignorance equals implosion every time.
00:38:22Yeah.
00:38:22I mean, so I had Jimmy on the show, Jimmy Rex,
00:38:24and I asked him about investing in real estate
00:38:27and he gave me a piece of advice
00:38:29and I think it will fit for you for sure.
00:38:31And he's like,
00:38:31just make sure you clear a hundred dollars
00:38:32for every hundred thousand in the purchase price.
00:38:35You do that and you'll always be okay.
00:38:36Oh, wow. I like that.
00:38:37Yeah.
00:38:38It was a nice, easy, digestible way to say,
00:38:40hey, if you're going to invest in these,
00:38:41because real estate's scary.
00:38:43Yeah.
00:38:43It's tough.
00:38:44Like there's people who are really good at it
00:38:45and they've done it forever.
00:38:46Yeah.
00:38:47There's guys like myself who I dabble.
00:38:49Yeah.
00:38:50You know, I'm not a professional real estate investor
00:38:52or a real estate guy, but I like real estate.
00:38:55I think it's a great, it's a great vehicle.
00:38:58The idea that you're buying at the top of the market
00:39:03is always scary.
00:39:03Always.
00:39:04But the truth is there's never a bad time to buy real estate.
00:39:07Yeah.
00:39:08If your horizon is long enough.
00:39:10Yeah.
00:39:10And for what you're using it for
00:39:12and how you're kind of thinking it through
00:39:14and what you're willing to put into it.
00:39:15Yeah.
00:39:16And put that little kale spin.
00:39:18Yeah.
00:39:18You know?
00:39:18Yeah.
00:39:18I mean, let's, let's be honest.
00:39:20We said this before the show,
00:39:21but my favorite thing about this story is
00:39:24it has its own runway for the community
00:39:26and an airplane hanger.
00:39:27Yeah.
00:39:27Because one day you're going to own a jet.
00:39:30It's true, man.
00:39:31It's true.
00:39:32That's something that I've always wanted.
00:39:34So I don't know.
00:39:34I know what'll happen.
00:39:36But I'll tell you what, man, just, just who I am.
00:39:40When we talk about a success formula,
00:39:42it really does come down to, it starts with courage.
00:39:46Do you talk about real estate being scary?
00:39:47It's scary for me too.
00:39:49All these investments, all these businesses I've started,
00:39:51getting fired from my job, having my kid in high school,
00:39:54like I'm probably,
00:39:56and that's why it's one of our family core values is
00:39:58we're courageous.
00:39:59We're Goodmans.
00:39:59We're courageous people.
00:40:01Cause that's where it always starts, man.
00:40:02Like we need more people with just more courage
00:40:05in all areas of our life, you know?
00:40:08And so I'm huge on courage.
00:40:11If you have courage
00:40:12and you're willing to make commitments to things,
00:40:15even though they're scary,
00:40:16and you're willing to put some consistency behind it,
00:40:18it's going to develop competency.
00:40:20And when you have competency
00:40:22in whatever it is that you're going into,
00:40:23whether it's a real estate investor, you know,
00:40:25and it's figuring out everything,
00:40:27you have actual competency around
00:40:29like what makes a great deal,
00:40:30you're going to win every single time.
00:40:31And then you're going to have all these gifts
00:40:32to share with people as well.
00:40:34And so that's kind of one of my big formulas
00:40:36is creating courage and commitments and consistency
00:40:39to make sure I'm developing competency
00:40:42in whatever it is I'm doing.
00:40:44And I'll add that you're also clear on who you are
00:40:46and what it's going to take.
00:40:48Yeah.
00:40:48You've taken, so I live core values.
00:40:51Yeah.
00:40:51And so many people roll their eyes when I talk about them.
00:40:54Yeah.
00:40:54Because to them, they're buzzy.
00:40:56They're fluff.
00:40:56But what they don't realize is that's the roadmap I use.
00:40:59Totally.
00:41:00My core values for me, my family,
00:41:01and my personal core values,
00:41:04it's how I make decisions when I don't know what to do.
00:41:06Yeah.
00:41:06And that's what you need it for.
00:41:07It's the parachute when you're on the airplane.
00:41:09It's so true.
00:41:10You don't want to use them.
00:41:11Yeah.
00:41:11But when you're falling, you're damn happy you have them.
00:41:13Yeah.
00:41:14And you know who you are.
00:41:15You know who Goodmans are.
00:41:16Your family has its formula.
00:41:18Yeah.
00:41:19And that's one of the reasons I think
00:41:21you've been so incredible at identifying undervalued assets
00:41:24and turning them profitable as a businessman
00:41:26because you're able to lean on those core values.
00:41:30Yeah.
00:41:31It's true, man.
00:41:31I'm a big time visionary.
00:41:32And so everything I try and create,
00:41:36I just think it's possible.
00:41:37But you just got to have the courage to just do it.
00:41:40You know?
00:41:41And that's one of the things I love about your podcast.
00:41:43And I want to talk a little bit about it
00:41:44because we actually met through your show.
00:41:46Yeah.
00:41:47You guys reached out to me.
00:41:47I was in St. George speaking at an event.
00:41:50And you said, hey, would you be a guest on our show?
00:41:52This was what?
00:41:53Four years ago, maybe?
00:41:54Yeah.
00:41:54It's been a while.
00:41:55It's been at least three and a half.
00:41:56Yeah.
00:41:56Three and a half years ago.
00:41:57I mean, this was early.
00:41:58Yeah.
00:41:59And we had never met.
00:42:00Yeah.
00:42:01And I was like, yeah, I'd love to come.
00:42:03And for me, it was always about making friends.
00:42:05That's my first core value.
00:42:06Yeah.
00:42:07Make friends with everybody
00:42:08because you never know who you know until you know them.
00:42:10That's true.
00:42:11And everyone has something that you can learn from.
00:42:13That's true.
00:42:14And so I came to the Easier Accounting office.
00:42:16I was just blown away at the energy,
00:42:18the vibe from you and your partner, Trevor,
00:42:20who wasn't able to come today.
00:42:21But he's going to be flying on the Easier Accounting jet
00:42:24over here pretty soon.
00:42:26And I just fell in love with you guys and your show.
00:42:29And I'll be honest.
00:42:30I've been a guest on probably 350, 400 shows.
00:42:33Yeah.
00:42:34I listen regularly, probably to three or four of them
00:42:37just because we don't have enough time.
00:42:38But yours is one I genuinely listen to.
00:42:40Yeah.
00:42:41I can't say I listen every week just because I'm busy,
00:42:43but I listen pretty regularly.
00:42:44That's awesome, man.
00:42:45And I love it.
00:42:46I love how relatable you guys are.
00:42:49You speak from a place of authenticity,
00:42:53but also practical.
00:42:55And that's one of the things that I strive for
00:42:57is I like to dummy things down.
00:42:58I like to make things simple, easy to digest,
00:43:01easy to eat so I can figure out what to do
00:43:03because I don't need complexity.
00:43:04Yeah.
00:43:05Complexity for me causes confusion and mistakes.
00:43:07Amen to that.
00:43:09And what you guys do on your show and who you interview.
00:43:11And I was asking him off air, full disclosure,
00:43:13because this is new to me.
00:43:14I'm on this side of the desk.
00:43:16And you were giving me some really good advice.
00:43:18And part of it was just exactly what I learned
00:43:20from you on your show.
00:43:21Yeah.
00:43:22So tell me, what is the ultimate goal for your podcast?
00:43:26Like why did you guys start it?
00:43:28What's the end game if there is one?
00:43:30So, I mean, did we started it?
00:43:32To be a marketing bucket for our company, right?
00:43:34So we started it.
00:43:38So I kind of drug Trevor to some events.
00:43:41I was like, because he doesn't like to leave his bubble, dude.
00:43:43You know what I mean?
00:43:44He's very like his creature of his habits
00:43:47and like he likes to stay in his routines, right?
00:43:50And I've always been the guy out there.
00:43:52I'll bring the relationships.
00:43:53I'll bring this, I'll bring that.
00:43:54You know?
00:43:54And so I was like, man, you know,
00:43:56we both listened to this like Andy Frisella guy
00:43:58and like, let's just go check him out.
00:44:00Like I've also been in talks with Gary Vee's team
00:44:03because I've been reaching out to them
00:44:05to try and do one of their marketing with VaynerSports,
00:44:08like one of their marketing, like brand ambassadors.
00:44:10And so I was in talks with them and Gary Vee was like,
00:44:14well, AJ's brother was like,
00:44:15well, Gary's doing an event in Miami.
00:44:17It's called Agent 2021.
00:44:19He's going to do it for four years to 2021.
00:44:21So this was in 2018, pretty early on.
00:44:24He's like, come out to Miami, meet us.
00:44:26And so I went out, I met him.
00:44:28I met his brother, AJ in person, his mom, his sister.
00:44:31They ended up becoming clients of VZ Air Accounting.
00:44:34And it was like, it was cool, man.
00:44:35I just love those people.
00:44:37But Andy Frisella was speaking there as well.
00:44:39And so we got some really good advice from Gary.
00:44:44He was like, dude, it's just going to be the way it is.
00:44:47Everyone's going to have a video team.
00:44:48Everyone's going to have a D-Rock like he had on his team.
00:44:51He's like, you guys need to get you one, right?
00:44:53Build your brand.
00:44:54And so we started there and we hired a videographer
00:44:56and we started putting content out
00:44:58all under the name of VZ Air Accounting.
00:44:59For whatever reason, Instagram shut our account down
00:45:02without telling us.
00:45:03I don't know if we broke a copyright rule.
00:45:05I have no idea.
00:45:06They wouldn't tell us.
00:45:06They wouldn't give us our account back either.
00:45:08And so Trevor actually had a great idea.
00:45:10And he was like, well, dude,
00:45:11instead of pitching accounting online
00:45:14and trying to get people to follow us,
00:45:15no one wants to follow accounting.
00:45:16It's the most boring part of business.
00:45:18Why don't we do something that's just value
00:45:21to business owners in general
00:45:23and we'll call it something like Real Business Owners.
00:45:26I'm like, there's no way that name's available.
00:45:28And he's like, no, it is, I already looked it up.
00:45:29I'm like, bro, snag it, let's go.
00:45:31So he came up with the Real Business Owners name
00:45:33and I think that helped us a lot.
00:45:35People are searching real business
00:45:37and podcast app or whatever,
00:45:38but that helped to grow a little bit quicker.
00:45:40But man, we just wanted to be authentic on our journey
00:45:44and we did want more customers.
00:45:45That was the ultimate goal in the beginning stages.
00:45:49And then it kind of turned into,
00:45:50well, dude, all these people are literally
00:45:52sending us letters and gifts.
00:45:53And they're like, dude, you saved my life.
00:45:55I was going to be suicidal
00:45:56because I couldn't make this business work
00:45:57or I'm going through these hard things.
00:45:59And we don't just talk on business,
00:46:00we talk on everything that affects your business,
00:46:03which is you, right?
00:46:04It's your environment, it's your surroundings,
00:46:07it's your people, it's your network,
00:46:08it's the tactical things, it's the non-tactical things.
00:46:11And so we're like, dude, let's just share as we grow.
00:46:13And so that's all we did, man.
00:46:14And then it just turned into like, coach me,
00:46:18let me join your mastermind.
00:46:19And so it's kind of turned into its own business.
00:46:22I don't know what the end goal is for it.
00:46:24You know what I mean?
00:46:24Like it really hasn't turned
00:46:26into this huge marketing channel.
00:46:29All the relationships I've had over the years,
00:46:32it's assisted in things like networking, things like that.
00:46:35But really, I mean, we're just enjoying it right now.
00:46:38And it's turned into this thing.
00:46:41And as long as it doesn't take me away
00:46:43from being an awesome father,
00:46:46because that's been big for me lately.
00:46:48I was absent, even though I was an awesome father
00:46:51in a lot of ways with my older kids now,
00:46:55I missed out on a lot.
00:46:56And I'm in a position now where it's like,
00:46:58man, I still got a seven-year-old and a three-year-old
00:47:00and the 13-year-old that you met.
00:47:02And I'm like, you know, there's so much I'm missing out on
00:47:05when I'm like on the road
00:47:06or at another mastermind event for someone else's
00:47:08or at mine or planning the event.
00:47:11And it's like, I've got to make sure that,
00:47:14because it's basically a startup, right?
00:47:17Like I got to make sure that like I can be committed to it.
00:47:20And that's one of the reasons we restructured it as well.
00:47:22It's like, man, that's my number one priority
00:47:24is making sure I'm not missing out on the family,
00:47:27the kids, like, I don't want to miss all that again.
00:47:29I had to miss all that when I was an employee
00:47:31going to an entrepreneur.
00:47:32And, you know, I just, I don't,
00:47:35we don't really have like an end goal for it.
00:47:36We're just enjoying it,
00:47:37but there have been parts that we didn't enjoy.
00:47:39So that's why we restructured it.
00:47:40So we want to be able to add value to people's lives.
00:47:43We want to help other entrepreneurs and business owners
00:47:46and not for more money.
00:47:47It's literally turned into like,
00:47:48well, dude, our business is great.
00:47:49We have great lives.
00:47:50So as long as it doesn't take us away from that,
00:47:52we want to just help people.
00:47:54As an entrepreneur, I know how meaningful it is
00:47:56to invest in the people and causes that are close to me.
00:47:59And on GoFundMe, it's easy, safe, and powerful
00:48:03to do just that.
00:48:04Whether you're supporting a family member,
00:48:06friend, local business, or charity.
00:48:09And whenever you make a donation,
00:48:11you're protected by the GoFundMe giving guarantee.
00:48:14Visit GoFundMe.com today
00:48:16to help make a positive difference in your community.
00:48:24Yeah, what you just talked about,
00:48:27that is the hardest question I've ever been asked.
00:48:30I get asked it, unfortunately, too often,
00:48:32and I still don't have a good answer.
00:48:34So I'm just going to ask you.
00:48:35And then this question is,
00:48:37how do you balance being an entrepreneur
00:48:39and attacking all the different businesses
00:48:41that I have and you have,
00:48:43and being a father and husband?
00:48:45And how do you give balance to both,
00:48:46but still giving 100% to both?
00:48:48And I'll tell you my answer before you tell me yours.
00:48:52Because mine is, I don't.
00:48:54Something always, unfortunately, gets,
00:48:56it's a teeter-totter,
00:48:57and something is always being left behind.
00:48:59And so for me, it's always been,
00:49:00I move to the one that needs more attention in the moment.
00:49:04It has caused me to miss things in my personal life.
00:49:07It's caused me to miss things in my professional life.
00:49:10How do you, if I answer,
00:49:12I'll have you answer the question.
00:49:13Yeah, well, I fail at it a lot.
00:49:14You know what I mean?
00:49:15So, but the balance that I do have
00:49:20comes from just honesty.
00:49:22Like, if I'm being really honest with myself,
00:49:25am I being present right now with my kids?
00:49:27Am I coming in the door on my phone?
00:49:29Let me just finish up this last call.
00:49:31You know, so I had to set some hard deadlines,
00:49:34you know, and I've broke them,
00:49:35you know, but I always get back on them too,
00:49:36because it's just that important to me.
00:49:38It's like, you know, when I come home,
00:49:40I want to make sure I'm not on my phone.
00:49:42Like that first greeting for my three-year-old running up,
00:49:44Daddy, you know, like, I don't want to miss that.
00:49:46Cause I'm like, hold on one second, you know?
00:49:48So I just have to be really honest with myself, man.
00:49:51Like if my wife isn't getting the attention she needs,
00:49:53my kids aren't getting the attention she needs,
00:49:55I'll miss some things.
00:49:56I don't want to miss a lot of things.
00:49:57If I got to miss a baseball game for my son, cool.
00:50:01But I'm not going to miss state championships games.
00:50:04I'm not going to miss playoffs.
00:50:05Like, I don't even care if it is my own mastermind.
00:50:07I'll call everyone up myself and say,
00:50:08dude, we're rescheduling it.
00:50:09You know, or, you know,
00:50:10Trev can leave this one without me, whatever it is.
00:50:12Like, but there's, there's things I won't miss.
00:50:14There's things I will miss.
00:50:16But really, I just have to be honest with myself
00:50:18in the moment quite a bit of like, well, am I being present?
00:50:20Am I really giving them the attention
00:50:22and time that they need?
00:50:23And, you know, there's, there's value on both sides of it.
00:50:26You know, if I'm like really hustling
00:50:28and neglecting some things in the, in the family life,
00:50:30like, well, then I'm gaining some wisdom
00:50:33to be able to share with them, right?
00:50:34Like I'm, I'm, I'm producing,
00:50:36which is going to be a gift to them.
00:50:38But it's like some things you just can't miss.
00:50:39Like they don't need all your attention.
00:50:42They don't need you to always show up for them.
00:50:44There's a lot of beauty in them,
00:50:46figuring out things in their own as well.
00:50:48So like, I don't beat myself up over it.
00:50:51You know, I used to, I used to beat myself up about it a lot.
00:50:55And I got to a point where I was like, you know what?
00:50:57I just got to be okay with it.
00:50:58Not always being okay.
00:51:00Sometimes things are going to pull me away.
00:51:01There's some important things
00:51:02that aren't going to pull me away.
00:51:03And as long as I am, when I am home,
00:51:06when my family, which is a lot more now, thank God.
00:51:08It's like, I really got to be honest with myself
00:51:11on like being present, like, dude, put the phone away.
00:51:14You know, have a hard cutoff.
00:51:15I won't take calls after 6 p.m. anymore.
00:51:17Like I just don't, like people want to talk to me.
00:51:20If they text me, I'll get back to them tomorrow.
00:51:22You know, unless it's like some crazy emergency
00:51:24and they text me, like they need me right then and there.
00:51:26Like most 99.9% of things can wait, you know?
00:51:30So I just had to get really honest with myself about it, man.
00:51:33And stop beating myself up over it.
00:51:34Yeah, I love it.
00:51:36I mean, it's something I work on.
00:51:37I'm not as good as you are.
00:51:38I made some of those rules.
00:51:40But so I had this rule for a while,
00:51:41which was once I come home, I'm going to put the phone down.
00:51:44Ask my wife.
00:51:45I ended up spending 48 minutes in the car, in the driveway,
00:51:48still on the damn phone.
00:51:49And she's like, it doesn't work if you just sit in the car.
00:51:52But to your point, it's because I get so ingrained.
00:51:56My challenge has always been,
00:51:57I don't know what day of the week it is and I don't care.
00:51:59I work seven days a week because I love what I do.
00:52:02But I also want to be with my family seven days a week
00:52:03because I love them.
00:52:04And so it's one of those big challenges.
00:52:06It's one of the things that I think a lot of entrepreneurs
00:52:08don't understand going in or they're not prepared for,
00:52:12which is there's a cost for everything.
00:52:14There's a sacrifice.
00:52:14Like to be a professional athlete,
00:52:16I wanted to be one as a kid.
00:52:18And I went to law school to be a sports agent
00:52:20and understand what pro athletes do and they go through.
00:52:24They don't realize that for the 48 minutes
00:52:26an NBA player plays on the court,
00:52:28they spend 12 hours getting ready for that 48 minutes
00:52:30from meetings to video work, to training, to practices,
00:52:34to rehab, to coaches meetings, to et cetera.
00:52:38Same in the NFL, MLB.
00:52:38What score?
00:52:39Well, I wanted to be an NFL player, but I'm 5'9".
00:52:43I'm fast, but I'm 170 pounds.
00:52:45So I can tell you, I didn't, I wasn't meant for it.
00:52:48There's not very many, huh?
00:52:49Doug Flutie.
00:52:50Yeah, except I didn't have the arm.
00:52:51So, you know, I was a running back.
00:52:53It just wasn't in my cards.
00:52:55And then baseball was my other passion, but it just, again,
00:52:57but the point of that is that entrepreneurship
00:53:00and business owners, the reason I've been successful
00:53:03is because I can, I used to always say,
00:53:04I'll outwork everybody.
00:53:06The cost of that is I have missed a lot, you know?
00:53:09And I have a, it's really hitting me
00:53:11as my 17 year old is graduating high school
00:53:14and we just took her on some college tours
00:53:15and everything is the last.
00:53:17Yeah.
00:53:18This is the last spring break when she's in high school.
00:53:21This is the last, you know, it was the last Labor Day.
00:53:24It was the last Thanksgiving while she still,
00:53:26now, will she come home for Thanksgiving?
00:53:27I hope so.
00:53:28Yeah.
00:53:28But the difference is I hope so versus she's home.
00:53:30Yeah.
00:53:30Right?
00:53:31Who knows what's going to be available to her?
00:53:33And she's looking to go out of state for college.
00:53:34And it's scary.
00:53:36It's scary and it's also, it makes me sad
00:53:38because I missed a lot.
00:53:40Now, I look back at all the things I missed.
00:53:41Yeah.
00:53:42And I realized a lot of the things
00:53:43that I was taking for granted.
00:53:45But at the same time,
00:53:48the person I am that she sees
00:53:50that I'm training her to be is,
00:53:52I can't just be because I'm an entrepreneur
00:53:54and a business owner
00:53:54and I'm building something way bigger than myself
00:53:57and it's not a job.
00:53:58I don't have the freedom to just not miss things.
00:54:01Yeah.
00:54:01I have to travel.
00:54:02I have to go and do.
00:54:04Now, I don't, I use the word have to.
00:54:05I have to for the goals that I've set.
00:54:07Yeah.
00:54:08And I think to your point,
00:54:09I think what I learned from you just now
00:54:10is I need to be more honest with myself
00:54:13about which are the things that are important
00:54:15because I've traveled more than a lot.
00:54:16I mean, last year I spent 117 days on the road.
00:54:20Yeah.
00:54:20That's a lot.
00:54:21Yeah.
00:54:22That's a lot.
00:54:23But there's still 200 days you're home.
00:54:25You know what I'm saying?
00:54:26And so like, dude, you're an amazing example
00:54:28because your kids might want to be entrepreneurs
00:54:31and you're exemplifying your example
00:54:32of what it's going to take.
00:54:35At the end of the day, they don't need all your time.
00:54:36They just need the time that you do have with them
00:54:39to be like quality time, you know?
00:54:42And that's like, dude, out of anybody in this world,
00:54:45nobody wants your attention, your love,
00:54:48your acceptance more than your kids.
00:54:49And so, you know, I was failing there, dude.
00:54:52And I just had to get really honest with myself about that.
00:54:54And it's like, you know what?
00:54:55We're going to start having fun again.
00:54:57And that's really what it came down to
00:54:58because like I wasn't having fun, man.
00:55:00I was like living in guilt and shame constantly
00:55:02how my wife was being treated,
00:55:03how my kids are being treated,
00:55:04me being gone, me being absent.
00:55:06Even when I'm there, I'm still absent
00:55:08because I can't stop thinking about this project
00:55:10or this new relationship or this new opportunity.
00:55:13And so it's like, dude, you got to make the time
00:55:16that you do have with them count
00:55:18because they don't need all of it, man.
00:55:19That's still, if you're on the road 200 days a year,
00:55:22you still have 100 days with your family.
00:55:24It's like, make those days count, right?
00:55:26Like even if it's four hours at home before bedtime,
00:55:30going to the kids, you know, baseball game,
00:55:32going to whatever it is, man, like just make it fun.
00:55:35And like, I lost that for a little while, man.
00:55:37Even pretty recently, like this is like last year,
00:55:40the last two years were very trying in the personal area.
00:55:44Like even though business was great,
00:55:45it's like you reach this point
00:55:47where it's like you don't realize in the moment
00:55:51until you do, but it's like this comfort, right?
00:55:54It's like, ah, things are just coming
00:55:55and coming and coming.
00:55:56And you start feeling a little bit full,
00:55:59you start feeling unfulfilled.
00:56:00And then all of a sudden you're treating people differently.
00:56:02And it's like, until you become aware of it,
00:56:05it's like, it's like just a really shitty place to be.
00:56:08And so I had to get honest with myself really recently,
00:56:11like in the last six months
00:56:12and just been working really hard with my wife.
00:56:14Me and her have been uniting, you know,
00:56:16like playing music in the home,
00:56:18like dancing with the kids, like being goofy.
00:56:21Like my little three-year-old has a crazy imagination.
00:56:23I just play the game she wants to play.
00:56:25We got a pool in the backyard.
00:56:26Like we have the money to go travel.
00:56:28We started our own little Instagram page
00:56:31called Entrepreneur Family Explorer.
00:56:34No, Entrepreneurs Exploring.
00:56:36But then the name under it is like
00:56:38Family of Entrepreneurs Exploring the World.
00:56:40And so like my daughter's all into it.
00:56:42She's helping me edit stuff, put it on TikTok, Instagram.
00:56:45Like we're having fun with it.
00:56:46It's not like, we're not Instagramming for influence
00:56:49or business or leads, like, you know,
00:56:51or looking at everyone else's life.
00:56:53We're like putting ours out there
00:56:54just that we're having fun.
00:56:55And so like, that's just fun stuff that we're doing, man.
00:56:58And like, it took me just being really honest with myself
00:57:00to get back to that.
00:57:01So, cause you lose yourself in business sometimes, man.
00:57:04You have to, unfortunately.
00:57:05If you want to be really good at anything,
00:57:06you have to lose yourself in it.
00:57:08Whether it is being a parent, to your point,
00:57:09playing the games with your three-year-old
00:57:11and living in that imaginative world.
00:57:13If you don't go all in, you're not giving your child that.
00:57:17So if you've got to do the same for your business,
00:57:20especially if it's something you're passionate about,
00:57:21it's just, that is one of the things
00:57:22that is not glorified.
00:57:24We don't talk about enough, I think,
00:57:26is how you do the balance.
00:57:27How do you be a good father or mother,
00:57:31good husband or wife at the same time
00:57:34as also giving your business all the things that it needs.
00:57:38So.
00:57:38It's true, man.
00:57:39I mean, dude, I'm getting yelled at now again by the booth.
00:57:42We go way too long.
00:57:44But I could spend hours just picking your brain,
00:57:47hanging out with you, talking with you.
00:57:48I'm, my only bummer for me is you don't live in San Diego
00:57:51and I don't live in St. George.
00:57:52So we can hang more often.
00:57:53I know, man.
00:57:54We need to get spots on both sides.
00:57:55Me and my wife are looking in Dana Point.
00:57:57No good.
00:57:57Yeah.
00:57:58That's close.
00:57:59And I've been looking.
00:57:59If you remember when I was out there,
00:58:01I wanted a house in St. George.
00:58:03So I still want one.
00:58:04You find me one, I'm buying one.
00:58:06And we'll get to hang.
00:58:06But dude, thank you so much for coming on.
00:58:08I think I learned a bunch,
00:58:10which is really the purpose of this show.
00:58:12And I think anyone who's listening,
00:58:13if you didn't pick up on those traits,
00:58:15we're going to recap them tomorrow.
00:58:17But I think that everything that you have done
00:58:19and everything that you are doing is both inspirational,
00:58:21impactful, influential, and also fun.
00:58:25And I think that you're having fun.
00:58:26I can see the glow in your face
00:58:27when you talk about all those cool ventures
00:58:29you're involved in, man.
00:58:30So thank you so much for coming on the show today.
00:58:32Dude, my pleasure.
00:58:33And I don't know, man, I'll say this.
00:58:36I actually hired a coach to help me have fun again.
00:58:39You know what I mean?
00:58:39Did you really?
00:58:40Yeah.
00:58:40All right.
00:58:40We got to talk about it.
00:58:41Okay.
00:58:42Well, that superhuman guy,
00:58:43this jacket that I had on,
00:58:44that's my buddy, Michael Burnoff.
00:58:45He does all this crazy NLP stuff.
00:58:47And I hired him to help me up my speaking skills.
00:58:50And it turned into me going to his things.
00:58:53And I have learned from being around his family
00:58:57and becoming a friend of his
00:58:59and not just him mentoring me,
00:59:01but cracking the whole thing open.
00:59:03It's like his literally secret to success,
00:59:05and he's wildly successful,
00:59:07has been like, dude,
00:59:08he just chooses to have fun with everything he does.
00:59:10And he's taught me all these things
00:59:11that he does to create fun and joy out of everything.
00:59:14And I was missing that so much.
00:59:16And so he literally became a mentor
00:59:18of how to discover me and have fun again.
00:59:21So anyway.
00:59:21Well, you know why that's dear to my heart?
00:59:24Is my second core value.
00:59:25My second rule is have fun.
00:59:26Yeah.
00:59:27It's make friends have fun.
00:59:28Yeah.
00:59:28And when I'm having fun, I have immense success.
00:59:31Yeah.
00:59:31The second I stop having fun, my results tank.
00:59:33It's crazy.
00:59:34It's crazy.
00:59:35Yeah.
00:59:35Well, dude, thank you.
00:59:37My pleasure, dude.
00:59:38Thank you.
00:59:38For those of you listening,
00:59:39if you don't already listen to the Real Business podcast,
00:59:44if you're not a follower of Kale,
00:59:45I recommend you do both of those things.
00:59:47It's life-changing.
00:59:49It really is one of the best shows
00:59:50in the entire podcast network.
00:59:53Kale is someone that I learned from.
00:59:55I'm honestly honored to call him a friend.
00:59:57So when you're done listening to this show,
01:00:00definitely go check out his partner, Trevor.
01:00:03He's incredible as well.
01:00:05We will have him on the show soon.
01:00:06Thank you again.
01:00:07And thank you again.
01:00:08My pleasure, dude.
01:00:08Thank you.
01:00:10Hey, everyone.
01:00:11First, I want to thank all of you for tuning in.
01:00:13And if you guys haven't heard about my new book,
01:00:15Relationship Bank Account,
01:00:17click the link in the show notes
01:00:18or search the title on Amazon.
01:00:20This book is packed with all my secrets to success
01:00:23in both relationships and life.
01:00:25Make sure to pick up a copy.
01:00:26And if the book helps you on your journey,
01:00:28let us know by leaving a review.
01:00:30I appreciate all of you
01:00:32and can't wait to see you on the next one.