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NewsTranscript
00:00 Apple, the largest company in its market value, is announcing a rebuy of shares, the largest in its history.
00:12 We are talking about this strategy after the company announced its dividend earnings in the second quarter of the financial year.
00:19 The company announced that, yes, its revenues have decreased, but they have exceeded expectations.
00:24 We are talking about a total of 81.8 billion dollars, as we mentioned, better than expectations.
00:30 The revenues have declined by 4% in the second quarter of the financial year for the company.
00:36 What is pressing on the Apple company's revenues?
00:39 The beginning, of course, is sales, which depend on its various products.
00:43 The most prominent is the iPhone, which has declined by 10%; Apple Watch and AirPods have declined by 10%;
00:51 the iPad has declined by 17%.
00:54 But we had very clear support from Mac sales, which rose by 4%.
00:59 The reason is the new M3 chips.
01:03 Mac was importing these chips from Intel, but since it started manufacturing M1, which helps in the speed of the software process for the company.
01:14 Since then, this has been supporting Mac sales prominently, and M3 is the fastest ever.
01:20 The company announced, as we mentioned, that its buyback is the largest in its history.
01:25 In total, it has raised 110 billion dollars, 22% from the previous year.
01:32 The company is also promising to increase its dividends by 4%.
01:38 How did the situation start? The company announced its biggest buyback, which pays the prices at the usual rate of increase.
01:44 The dividend rose by 6%, and despite this increase, it is not at its best price.
01:50 I repeat, Apple, from time to time, either returns to its standard levels at 3 trillion dollars as a high market value,
01:58 and sometimes it declines by several billion dollars for the benefit of Microsoft.
02:03 This is a clear competition between the biggest companies as a market value in the financial markets.
02:08 [BLANK_AUDIO]