Apple apologized for a new iPad Pro ad that showed musical instruments and a metronome being crushed in a hydraulic press. The ad showed guitars, a piano, and a metronome being compressed until they formed the shape of an iPad Pro tablet. Users on social media criticized the ad for being out of touch and offensive to those in creative fields. Apple said the ad missed the mark in celebrating creative expression through the iPad. The company decided not to air the commercial on TV as planned.
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00:00 It's Benzinga and here's what's on the block.
00:02 Apple apologized for a new iPad Pro ad that showed musical instruments and a metronome
00:08 being crushed in a hydraulic press.
00:10 The ad showed guitars, a piano, and a metronome being compressed until they formed the shape
00:15 of an iPad Pro tablet.
00:18 Users on social media criticized the ad for being out of touch and offensive to those
00:22 in the creative field.
00:23 Apple said the ad missed the mark in celebrating creative expression through the iPad.
00:28 The company decided not to air the commercial on TV as it once planned.
00:32 For all things money, visit Benzinga.com
00:34 (upbeat music)