The latest CUPRA Formentor was unveiled to the world on the 29th of April, but it’s a car that emerged five years ago as the first model designed and developed exclusively by CUPRA. Since then, it’s become the company’s bestselling model and will now be its new icon. A few days before the World Premiere, CUPRA Head of Design, Jorge Diez, went to take a look at it during a photo shoot. His words on entering the set speak volumes, “It’s provocative, it’s authentic, it’s going to surprise the world.” And that’s exactly what it’s done. Achieving this with a model that was already a success, is the result of a restyling in which the essence of the brand can be seen in every detail and which Jorge explains as he looks over the CUPRA Formentor.
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MotorTranscript
00:00 The Cupra Formentor is the core of our DNA and now it will become an icon.
00:07 We can see how the higher bonnet, negative front end, that represents the strong character of the sharp nose defined a car with a really strong determination.
00:17 Looking closer, you can appreciate the unconventional triangular light sensor, something that you can recognize from far away and identify the Cupra Formentor.
00:26 The amazing matte colors inspired by nature help define the sharp lines and emphasize his muscular appearance.
00:35 Moving to the rear, the illuminated logo that for us represents the heart of the car combined with this powerful bumper design make the Cupra Formentor stand out of the crowd.
00:44 We also have designed a driver-oriented interior for those who love to drive, using improved material for a more sustainable approach.
00:53 The Cupra Formentor, always provoking, always authentic, lifting the volume of your emotions.
00:58 [Music]