Immersive hospitality is on the rise. New venues are popping up, combining the age old bar and dining experience with more interactive experiences such as gaming. I'm here to get a first look at TOCA Social, one of many locales attempting to redefine a night out in the city.
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00:00 Walking in you can see the attention to detail as the entrance mimics the tunnels where players queue up before heading onto the pitch ahead of a football match.
00:10 Toka Social, set for its grand opening in June, wishes to revolutionise how Birmingham spends its evenings.
00:17 Nestled in the bustling Bullring, this venue merges football with dining. Here groups can reserve one of 23 private boxes, each equipped with a state-of-the-art projector screen.
00:30 Players kick footballs at digital targets, adding a playful competition to their night out.
00:36 The beauty of Toka is that it's not just for seasoned footballers. Anyone can join in on the fun, regardless of skill level.
00:44 With the ability to screen live football matches, such as the upcoming Euros, Toka Social adds another layer of community experience.
00:53 Fans can watch their favourite teams play in an engaging environment, making it a unique addition to Birmingham's nightlife.
01:02 Beyond the games, there are four sleek bars and a menu that brings people together over shared plates and drinks.
01:09 As consumer tastes change, venues like Toka Social may be the blueprint for the future of nightlife.
01:16 Younger people will naturally be a target for activity-based venues, but how do brummies of an older generation feel about such changes to our nightlife experience?
01:28 I think it attracts the younger generation without a doubt, you know, and I haven't got no problem with that, you know what I mean?
01:36 But I just wish they'd bring the old-fashioned pub back where you can go and have a game of darts.
01:41 Yeah, if I think it's a good thing, I suppose it's OK if you're into that kind of stuff.
01:46 But as Mark said, we're a bit old school and we like certain things that are totally different.
01:52 So if you want to go with time, yeah, I would recommend, yeah, go do something which is good.