With prescription costs soaring, Blue Shield of California last year dramatically overhauled how it purchased and supplied prescription drugs for its 4.8 million members.
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00:00 Well, it makes my head hurt. The economics make my head hurt, seriously.
00:03 I mean, honestly, clearly this is far too complicated.
00:08 It's far too complicated. We need a simplification.
00:11 And so obviously we want to support the system that exists,
00:15 but also be very supportive of the innovation that's possible.
00:18 There's no other part of our business, I think, that is as complicated as pharmacy.
00:22 And that's a shame because it's not in the customer's interest.
00:25 It's not in the patient's interest. And it's not helping people get well.
00:29 In fact, it's probably doing the opposite in some cases.
00:31 So I am encouraged by the fact that I think everyone knows that.
00:35 And so people in the industry do want change,
00:39 and people are looking for ways to simplify this experience for customers and patients.
00:43 And we've just got to encourage that energy.