Dr Pepper Becomes Second-Biggest Soda Brand in America

Dr Pepper Becomes , Second-Biggest Soda Brand in America.
Coke is still the number one soda
in the U.S., but Pepsi has been knocked
from its number two spot, CNN reports. .
Coke is still the number one soda
in the U.S., but Pepsi has been knocked
from its number two spot, CNN reports. .
Beverage Digest's market share data indicates that Dr Pepper overtook Pepsi in 2023.
Dr Pepper has been gaining,
[Pepsi] has been declining, and
they’re meeting in the middle, Duane Stanford, editor of Beverage Digest, via CNN.
Dr Pepper was founded before Coca-Cola and Pepsi in 1885 in Waco, Texas, CNN reports. .
While it's maintained a devoted
following in the South, it's steadily
gained national traction over the years.
Soda fans enjoy it as a spicy alternative
to "regular" cola flavors.
The company has also been
experimenting with more flavors such as Strawberries & Cream and Creamy Coconut.
While Creamy Coconut
was a limited-time flavor, .
Strawberries & Cream was
"a standout success," according to
Timothy Cofer, CEO of Keurig Dr Pepper.
Meanwhile, Coca-Cola released a "Spiced" flavor in February to stay competitive. .
Consumers are looking for more bold flavors and more complex flavor profiles. That’s a trend we started to see in food, but also in beverage and we though that was a unique space for us to play in, Lynne Cha, Coke’s vice president of
marketing for North America, via CNN