The pioneer of driving pleasure in the premium compact segment is entering its fourth model generation. With a dynamic design presence, a completely revised drive portfolio and extensively improved chassis technology, the new BMW 1 Series has sharpened its profile as the sportiest vehicle in the competitive environment. Highly efficient engines with 48-volt mild hybrid technology and a production process designed to conserve resources and recycle materials optimise sustainability throughout the entire product life cycle. Its progressive character is also reflected in the redesigned interior, an extended range of automated driving and parking systems, the new BMW iDrive with QuickSelect and innovative digital services based on BMW Operating System 9.
The premiere of the new BMW 1 Series marks the start of a new chapter in the brand's 20-year success story in the compact segment. The new model generation will also be produced at the BMW Group plant in Leipzig. Its market launch is scheduled for October 2024. The most important sales region is the German domestic market. In addition to other European countries, Japan is one of the top five markets for the new BMW 1 Series.
The premiere of the new BMW 1 Series marks the start of a new chapter in the brand's 20-year success story in the compact segment. The new model generation will also be produced at the BMW Group plant in Leipzig. Its market launch is scheduled for October 2024. The most important sales region is the German domestic market. In addition to other European countries, Japan is one of the top five markets for the new BMW 1 Series.
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MotorTranscript
00:00The pioneer of driving pleasure in the premium compact segment is entering its
00:10fourth model generation. With a dynamic design presence, a completely revised
00:16drive portfolio, and extensively improved chassis technology, the new BMW 1-series
00:22has sharpened its profile as the sportiest vehicle in the competitive
00:25environment. Highly efficient engines with 48-volt mild hybrid technology and
00:31a production process designed to conserve resources and recycle
00:35materials optimize sustainability throughout the entire product lifecycle.
00:41Its progressive character is also reflected in the redesigned interior, an
00:58extended range of automated driving and parking systems. The new BMW iDrive with
01:03quick select and innovative digital services based on BMW operating system
01:09The premiere of the new BMW 1-series marks the start of a new chapter in the
01:14brand's 20-year success story in the compact segment. The new model generation
01:19will also be produced at the BMW Group plant in Leipzig. Its market launch is
01:26scheduled for October 2024. The most important sales region is the German
01:31domestic market. In addition to other European countries, Japan is one of the
01:36top five markets for the new BMW 1-series.