Newcastle United’s front-of-shirt sponsors, Sela, projected a display onto the Baltic and River Tyne on Saturday for supporters to watch. Daniel Wales reports.
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00:00Saturday evening on the Quayside saw Newcastle United's front-of-shirt sponsor Cella put
00:07on a free show for supporters to mark a year of their association with the club, as well
00:12as the Blade & Race weekend. The display was projected onto the side of the Baltic in Gateshead,
00:17as well as having a water feature from the River Tyne, and showed various Newcastle United
00:22related images and videos, some of which harked back to iconic days gone by, whilst others
00:28showed recent memories in the club's history. Thousands congregated on the Newcastle side
00:34of the River Tyne to see the show, which told fans that this was only the beginning of the
00:38club's journey under the Saudi-backed owners. It then concluded with a nod to the new Adidas
00:45home shirt, which was released on Friday, with hundreds of fans queuing in the early
00:50hours at the club shop to get their hands on the top.
00:54It is a real sign of what might be to come in the future for Newcastle United.