‘It was like an escape for me into an imaginary world…’ Taylor Swift reveals impact of Folklore LP

Taylor Swift made ‘Folklore’ so she could feel connected with her fans during the COVID-19 pandemic.

Transcript

00:00Thank you so much for joining us today.

00:30And it really was like an escape for me, like an escape into an imaginary world that I created.

00:43And I think we all did that, right?

00:46We all were trying to figure out what was going on in the world and what was going on in our lives.

00:52We all were trying to figure out ways to either skip into books or movies or wine.

01:05Some people bought pets.

01:07It was just like it was such a time when we all had to figure out ways to get through it together.

01:14And the way that I got through it was thinking about making an album that I would show you and give to you

01:20and that we could connect over because I felt so far apart.

01:23You know, we had to cancel shows because of the pandemic.

01:27And I was really missing you guys, so I started reading and making music.

01:31And I started making music that was a little different than what I'd made before

01:34because I'd always been very dear diary about my music, you know, very autobiographical, which is really fun.

01:41And I don't think I'll ever really stop doing that.

01:44But I do also love creating fictional characters.

01:47And I'm going to do some of them later.

01:49What are the new fictional characters?

01:54One of them is a girl named Melody.