She is a blogger on Instagram and shares travel reports and entertaining stories in her videos. Sneha Desai calls her channel Littlemisschatterbox. She shows us her life in India, how she works, and what fascinates her about social media.
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00:00One of the biggest moments I would say was when I captured these Ladakh kids.
00:19They sing really well, but I think their attitude was even better.
00:26I had 1% battery, literally, and I just captured them on my phone.
00:31I was very much like, you know ki yeh viral jaayega, this will go viral.
00:39And when I posted it, I remember it blew up and Pratik Kuwar commented.
00:43Post that, I got a call from Pratik Kuwar's team that they want to call the kids for a
00:48performance and that's when I realised the power of social media.
00:54My name is Sneha Desai and people know me as Little Miss Chatterbox.
00:58That's my Instagram handle.
00:59I'm a digital creator.
01:04I make content around travel and entertainment.
01:10People told me, because I used to travel a lot, that you know you need to start putting
01:13up your recommendations and your travel experiences out there.
01:18So I've travelled 24 countries till date and most of them were in my childhood when
01:26I don't even remember that there was a thing like Instagram or you need to capture these
01:30memories.
01:35I think I started loving travel after I started blogging even more.
01:39I started enjoying the social media game and the appreciation that I received.
01:45The worst part is you need to be updated with the trends.
01:48So I am always scrolling, okay this is working, that is working, this song is trending.
01:53This is what can be made and to get new ideas you need to be there.
01:59Sort of toxic but you need to be there, yeah.
02:07I think the pressure is just increasing because it's become very competitive.
02:14I think everybody can be an influencer today in some or the other ways.
02:18Earlier it was like you need to put one reel a day for your account to be consistent.
02:25Now you have to put two reels a day.
02:30And that's literally a lot of work.
02:36A reel would take me around three to four hours editing, posting, caption, everything.
02:47You need to be very much aware of what you're showing.
02:50For example, a very simple thing in the beginning, I showed a video of me driving and I was taking
02:57a story.
02:58I realised so many people telling me that you shouldn't be doing this.
03:05But then there are people who will hate you for something just for the sake of it, like
03:09absolutely nothing.
03:10They'll just show up in your comments and they just want to pull you down.
03:20I think what really affects is when somebody comments on your body or they will say something
03:25which really pinches you.
03:30You need to sort of rewire yourself, that it's their perspective about me, that's not
03:37who I am.
03:45And that's when you really need to be mindful about how you need to take care of your mental
03:49health.
03:55I think my family is my biggest supporter in this.
04:02And I take my breaks.
04:03I think that works the best.
04:04I will be off social media for some days if I don't feel like it.
04:13I'm a travel influencer and then suddenly I was like, I don't want to be out of my house.
04:18And this happens.
04:19This is for real.
04:20I was like, if not travel, then what?
04:24What am I going to do?
04:26Then I started putting out entertainment content.
04:28The content that I can make from home, it picked up so well.
04:37A lot of people are making entertainment or relatable content.
04:39But when it comes to wedding content, I've seen very few people actually put it out.
04:47And I've realised a lot of people are going through the same process as I am, like the
04:52whole arranged marriage thing and not finding the one, I would say.
05:03I don't know, it just happened that by picking up that pain point, I just started creating
05:09content and started putting it out.
05:16Everybody's loving it.
05:17I thought that only the crowd in my 30s would be able to relate it.
05:20But I see even like there will be some auntie in her 50s and she's like, you know what?
05:24I love it.
05:25Like this is so true.
05:26And I was like, okay.
05:27So I see a lot of people want to say these things, but they just cannot say it out loud.
05:36I was very scared of how my dad would react to it.
05:39I didn't know if he would take this positively.
05:42But I think when I showed it to my dad, he also found it funny.
05:52There is a pain point, but I made it very, very relatable and I had this humorous viewpoint
05:57to it.
06:00The more you create, the more you know and the more you know how to crack the game.