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Here are some of the most beautiful and powerful words in Urdu, often used in shayari (poetry):

1. Ishq (عشق) - Love
2. Dil (دل) - Heart
3. Mohabbat (محبت) - Love, affection
4. Junoon (جنون) - Passion, madness
5. Aarzoo (ارزو) - Desire, longing
6. Hikayat (ہکایت) - Story, tale
7. Sazaa (سزا) - Punishment, consequence
8. Dard (درد) - Pain, sorrow
9. Zindagi (زندگی) - Life
10. Khwab (خواب) - Dream
11. Shaam (شام) - Evening
12. Subah (صباح) - Morning
13. Aahat (آہٹ) - Sigh, whisper
14. Nostalgia (نوسٹالجيا) - Longing, nostalgia
15. Mulaqat (ملاقات) - Meeting, encounter

Some beautiful phrases and idioms:

1. "Dil ki baat" (دل کی بات) - Matters of the heart
2. "Ishq ki intensity" (عشق کی انٹنسٹی) - The intensity of love
3. "Mohabbat ki zanjeer" (محبت کی زنجیر) - The chain of love
4. "Dard ka rishta" (درد کا رشتہ) - The bond of pain
5. "Zindagi ki saza" (زندگی کی سزا) - The punishment of life

Note: Urdu words and phrases often have multiple layers of meaning and context, and their beauty lies in their nuances and connotations.