Philip Morris International chief communications officer Moira Gilchrist explains the best advice she ever received was to be bolder to make yourself more invaluable in the workplace. Gilchrist was interviewed at the Cannes Lions 2024 International Festival of Creativity by Business Insider.
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00:00And when you think you're being bold, go even bolder.
00:08The best advice I've received recently has been to go bold.
00:15And when you think you're being bold, go even bolder,
00:18because sometimes change requires you to think absolutely differently
00:22and to take risks that perhaps don't feel intuitive.
00:26So I had an example where I was banned from meeting
00:29and read about it on the Friday
00:32and was supposed to fly on the Sunday to go and take part in it.
00:36So what we did was decide to kind of get our message out there anyway.
00:40So we did all sorts of things, not only a social media campaign,
00:45but we also put ads in the newspaper as well,
00:49explaining that I had been cancelled and there was no need to be afraid of me.
00:53So we took we took the cancellation to another level, I would say.
00:58And since then, I have not been cancelled.