Julia Goldin, chief marketing officer at Lego, says that leaders need to slow down and bring their teams along on the journey, in order to drive lasting change. Goldin was interviewed by Business Insider at Cannes Lions 2024.
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00:00You kind of have to slow down to then move fast.
00:02The best advice I received when I became a CMO was to slow down and make sure that I
00:15take my team with me on the journey.
00:17And I think this is something that is very important when you lead a big organization,
00:21especially if it's multifunctional.
00:24Not everybody's going to think in the same way, and sometimes the speed with which an
00:28individual like a CMO might think about their vision and what they want to achieve and accomplish
00:34will push them to move very quickly.
00:37But what is actually more important to achieve results is to actually take the time to communicate,
00:43to embed the vision, to create the understanding and the followership in the organization.
00:48So you kind of have to slow down to then move fast.
00:51And that's something that I learned in my early days when I became a Chief Marketing
00:55Officer for the very first time, and that really stayed with me, having this patience
01:00to slow down first before you move to move faster later.