15 UNIQUE Office Buildings
15 UNIQUE Office Buildings
Transcript
00:00Hey everyone, step into the future with me of workplace design as I count down the top
00:0515 most unique office buildings in the world, starting with number 15, the BMW building
00:11in Munich, Germany.
00:12The BMW headquarters in Germany is an architectural centerpiece that serves as the hub for one
00:18of the world's leading automotive manufacturers.
00:20The structure, which was designed by the Austrian architect Karl Swanser, was completed in 1972,
00:26coinciding with the Summer Olympics held in Munich that year.
00:29The building has since become a symbol of innovation and excellence in automotive engineering.
00:34It is often referred to as the four-cylinder because of its distinctive shape.
00:38It's a fascinating piece of modernist architecture.
00:41The design features four vertical cylinders, which are separated in the middle and rejoined
00:45at the top, and they resemble the four cylinders of a car engine.
00:48The design not only reflects BMW's core business, but it also emphasizes their commitment to
00:53technological advancement.
00:55The building stands at 331 feet or about 101 meters tall and consists of 22 floors.
01:01Each of the four cylindrical towers are connected to a central core, ensuring stability and
01:05efficient use of space.
01:07The building houses the executive board and various key departments, including research
01:11and development, marketing, and administration.
01:14Beyond this though, the headquarters have become a cultural icon in Munich, drawing
01:18visitors from around the world.
01:20Its unique design and the adjacent museum make it a major tourist attraction, contributing
01:24to the city's reputation as a center of innovation.
01:27The building's prominence in Munich's skyline is an example of BMW's enduring legacy.
01:33Number 14.
01:34The LEGO Building in Denmark The LEGO Headquarters is located in Billund,
01:39Denmark, and it's the central hub for one of the world's most influential toys.
01:44Founded in 1932 by Ole Kirk Christensen, the company has grown from a small workshop into
01:49a global enterprise.
01:51The current LEGO Headquarters is a modern, state-of-the-art facility that was completed
01:55in 2019.
01:56Designed by the Danish architectural firm C.F.
01:58Muller, the building epitomizes the LEGO's ethos of creativity, playfulness, and sustainability.
02:04The headquarters features a distinctive modular design reminiscent of the iconic LEGO bricks,
02:09of course, and it's a vibrant and colorful exterior, combined with open and flexible
02:13interior spaces.
02:15It's intended to encourage a collaborative and dynamic work environment.
02:19The building's architecture emphasizes natural light, green spaces, and eco-friendly materials,
02:24and that's in line with LEGO's commitment to sustainability.
02:27The open plan office space encourages collaboration, while dedicated areas for play and relaxation
02:32ensure that the company's philosophy of learning through play is integrated into the workplace.
02:38The headquarters includes a variety of themed meeting rooms, creative labs, and play areas
02:42where employees can experiment with new ideas and concepts using LEGO bricks.
02:47The building also features a large atrium with a tree-like structure made entirely of
02:51LEGO bricks, and this central space is used for gatherings, exhibitions, and community
02:56events, reinforcing the company's values of community.
02:59Its position is important too, as it's near the original LEGO factory and the popular
03:03LEGOLAND Resort.
03:05This closeness to the company's historical roots and family-oriented theme park underscores
03:09its connection to the local community and its dedication to fostering family fun.
03:1513.
03:16Google in Zurich, Switzerland Google is renowned around the world for its
03:21offices, but it's possibly the company's headquarters in Zurich, Switzerland that stands
03:26out the most.
03:27The office, known as the Google Zurich or Googleplex Zurich, is located in the historic
03:32Hüllemann Brewery complex, blending in the old with the new.
03:36The interior design of the office is a prime example of Google's philosophy of creating
03:40a stimulating work environment with a playful and vibrant aesthetic, featuring themed rooms,
03:45open plan areas, and plenty of recreational facilities.
03:49Employees here enjoy access to a variety of uniquely designed workspaces that cater to
03:54different needs and preferences.
03:55These include quiet pods for focused work, collaborative spaces for team meetings, and
04:00creative zones filled with colorful furniture and whiteboards for brainstorming.
04:05The office also has several cafeterias and micro-kitchens that offer free gourmet meals
04:09and snacks, promoting a healthy diet and encouraging social interaction among employees.
04:14And believe it or not, recreation is also a key component here, with facilities such
04:17as a gym, swimming pool, massage rooms, and game areas that include foosball tables, video
04:23games, even a slide for quick access between floors.
04:26One of the more innovative features of the Zurich office is the Jungle Relaxation Area,
04:30a green and tranquil space where employees can unwind among plants and natural elements.
04:36It doesn't just stop there, as the building also has a library, nap pods, and even music
04:40rooms equipped with instruments.
04:42Playing a crucial role in a company's global operations, particularly in the realms of
04:46engineering and product development, it's home to some of Google's most significant
04:50engineering teams, working on key products like Google Maps, YouTube, and Search.
04:55The office's design facilitates collaboration across these teams and disciplines, promoting
05:00an environment where ideas can flourish.
05:0312.
05:04CELGAS CAÑO, MADRID, SPAIN
05:07So the Celgas Caño office building, which is hidden within a wooded area on the outskirts
05:12of Madrid in Spain, is a great example of innovative and environmentally conscious architecture.
05:18Designed by José Celgas and Lucio Caño for their architectural firm, the building is
05:22a realization of their philosophy that focuses on harmony with nature, the use of unconventional
05:28materials, and an inviting work environment.
05:31Constructed in 2007, it's a tubular structure that's half buried in the ground, creating
05:35a blend of modern design and natural integration.
05:39The office is designed as a single, elongated space that stretches 66 feet or about 20 meters
05:44in length, and 13 feet or about 4 meters in width, with one side made entirely of curved,
05:50transparent acrylic, providing an unobstructed view.
05:53The opposite side of the building is made from a more opaque material, which helps to
05:56regulate temperature and provides a sense of enclosure and security.
06:00Despite this though, there's a seamless integration with the environment.
06:03The building is set into the earth, which provides natural insulation and helps maintain
06:07a stable temperature.
06:09This design minimizes the need for artificial heating and cooling, and the extensive use
06:13of glass on the southern side allows natural light to flood into the workspace, reducing
06:17the reliance on artificial lighting.
06:19The choice of materials here shows their innovative approach to architecture.
06:23The transparent acrylic used for the facade not only offers panoramic views, but it also
06:28creates a unique aesthetic that makes the building appear lightweight.
06:32Inside the furnishings and finishes are minimalistic and functional, designed to complement the
06:36simplicity of the structure.
06:38Bright, vibrant colors also add to the interior, adding a playful touch to the sleek design.
06:43The interior of the office is designed to foster a productive and inspiring work environment.
06:48The open-plan layout encourages collaboration among team members, while also providing individual
06:52workspaces that are bathed in natural light.
06:55The connection to nature here is ever-present, with employees able to enjoy the views of
07:00the changing seasons and natural light patterns throughout the day.
07:03And this constant interaction with the outdoors not only enhances the aesthetic experience,
07:07but also promotes well-being and creativity.
07:11Number 11.
07:12Trend Micro, Cairo, Egypt The Trend Micro office building in Egypt
07:17is the strategic hub for Trend Micro's operations across the Middle East and Africa, addressing
07:22the growing demand for advanced cybersecurity solutions.
07:26The architecture of the office building blends modern aesthetics with functional design.
07:30The building features a sleek contemporary façade with large glass windows that allow
07:34natural light to beam into the interior, creating a bright atmosphere.
07:38The design not only enhances the visual appeal of the building, but also contributes to its
07:42energy efficiency.
07:43Inside, the office layout is meant to encourage collaboration.
07:47Open-plan workspaces are complemented by private offices and meeting rooms, providing a balance
07:52between communal and individual work areas.
07:55The use of modular furniture and flexible spaces allows for easy reconfiguration to
07:59accommodate different-sized teams and project needs, a level of adaptability that is critical
08:04in a field like cybersecurity.
08:06And as a leading cybersecurity company, Trend Micro ensures that its office is equipped
08:10with state-of-the-art technology.
08:12The building is outfitted with advanced IT systems, secure networks, and robust cybersecurity
08:17measures to protect both the companies and clients.
08:20High-speed internet, cloud-based collaboration tools, and secure data centers enable seamless
08:24communication and efficient workflow.
08:27There's also a strong emphasis on employee well-being and productivity.
08:31Features such as ergonomic workstations, relaxation areas, and recreational facilities are all
08:35integral part of the office environment.
08:38And a cafeteria here offering a variety of healthy meal options is hopefully helping
08:42employees maintain a healthy work-life balance, which is essential for sustaining long-term
08:47productivity.
08:49Number 10.
08:50Adidas, Germany As one of the leading sports manufacturers
08:55you'd expect great things from Adidas, and its headquarters in Germany doesn't disappoint.
08:59It's known as the world of sports.
09:01It's a sprawling campus that covers an area of over 346 acres.
09:05The headquarters combines cutting-edge architectural design with functional spaces tailored to
09:10foster creativity, with a mix of contemporary buildings with a sleek modern line and expansive
09:15glass facades.
09:17Key structures include the Laces office building, named for its distinctive design where walkways
09:21and bridges crisscross like shoelaces, connecting various sections.
09:26This building houses the executive offices, open plan workspaces, and several meeting
09:30rooms all designed to encourage interaction and innovation.
09:34Adidas has embedded sustainability into the fabric of its headquarters.
09:37These buildings are designed to be energy efficient, utilizing advanced climate control
09:41systems, solar panels, and green roofs to minimize environmental impact.
09:46The company's also implemented comprehensive recycling and waste management programs to
09:50ensure sustainable operations.
09:52And to guarantee they attract the brightest and the best, Adidas places a strong emphasis
09:55on employee well-being and work-life balance, which is evident in the range of facilities
10:00available here.
10:02The campus includes state-of-the-art fitness suites, including gyms, sports fields, and
10:06running tracks, reflecting the brand's athletic heritage.
10:09And employees have access to wellness programs like yoga classes and health services, ensuring
10:14they can maintain a healthy life.
10:16The campus often hosts events, expositions, and visits from athletes and brand ambassadors,
10:21reinforcing their deep connection to the world of sports and its cultural influence.
10:25And this is something that's also done to keep strong links with the local community,
10:28with educational programs and sustainability projects often put on for anyone who wishes
10:33to attend.
10:349.
10:36INVENTIONLAND The Inventionland office building, located
10:40in Pittsburgh, Pennsylvania, is a great example of creative workspace design that does things
10:45completely differently to traditional offices.
10:48Established by George Davidson in 2006, Inventionland is a 61,000-square-foot facility that serves
10:54as a hub for innovation.
10:56It's best known for its unique and imaginative interior design, and it features 16 themed
11:01sets that resemble various environments.
11:04These include a pirate ship, a giant treehouse, a medieval castle, and a cupcake kitchen,
11:09among many others, with each set being meticulously crafted.
11:13This approach to their office design reflects the company's commitment to fostering an
11:18innovative and playful culture.
11:20The workspace isn't confined to traditional cubicles and desks.
11:23Instead, it offers a variety of creative spaces where employees can brainstorm, collaborate,
11:28and develop new ideas.
11:30This design philosophy is based on the understanding that a stimulating environment can significantly
11:35enhance your productivity.
11:37Its main purpose is to serve as an invention factory where new products are conceived,
11:42designed, and developed.
11:43The facility is equipped with state-of-the-art tools, too, and resources, including 3D printers,
11:48CNC machines, and prototyping labs that allow inventors and designers to bring their ideas
11:52to life.
11:53The themed sets are there not just for aesthetics.
11:56They're designed to inspire specific types of creativity.
11:59For example, the pirate ship might be used for brainstorming adventurous and bold ideas,
12:03while the cupcake kitchen could inspire culinary inventions.
12:07This thematic approach helps them create an environment where imagination can flourish
12:11without the constraints of a conventional office.
12:15Number 8.
12:16The Lloyds Building in London The Lloyds Building, which is at the heart
12:19of London's financial district, is an architectural icon and a significant landmark in the city.
12:25It's also called the Inside-Out Building.
12:27It's the headquarters for Lloyds of London, which is a world-renowned insurance market.
12:31Designed by architect Richard Rogers and completed in 1986, the Lloyds Building has long been
12:36known for its innovative design, functionality, and its appearance.
12:41Here's an example of high-tech architecture.
12:42It's got exposed structural and mechanical elements, with its most unusual feature being
12:46its inside-out design, where services such as ducts, elevators, electrical conduits,
12:51and staircases are located on the exterior.
12:54This approach not only creates a visually unique structure, but it also maximizes the
12:58interior space for use.
13:00And as for the interior, it's designed to facilitate the complex operations of the Lloyds
13:04insurance market.
13:05The ground floor features an underwriting room, a vast open space that houses the famous
13:10Lutein Bell and the original 1928 Lloyds Underwriting Room, which was relocated and
13:15reconstructed within the new structure.
13:17The atrium itself rises to a height of 197 feet or about 60 meters, and it's topped with
13:22a barrel-vaulted glass roof that allows natural light to flood in, creating a bright environment.
13:28The building's floor plans can be reconfigured to meet changing needs of its occupants, reflecting
13:33the adaptability of its hallmark high-tech architecture.
13:36The building also incorporates several technological innovations that were groundbreaking at the
13:40time.
13:41Its modular design with prefabricated components allowed for efficient construction, and it
13:46emphasized energy efficiency.
13:48The glass atrium reduced the needs for artificial lighting, and external placement of mechanical
13:52services allows for better control of the building's climate systems, contributing
13:56to its overall energy efficiency.
13:59Moving on to number 7.
14:00Chorus Quay in Toronto, Canada.
14:03Chorus Quay on the Toronto waterfront was completed in 2010, and it's the headquarters
14:07for Chorus Entertainment, one of the country's leading media and broadcasting companies.
14:12Designed by the architectural firm Quadrangle Architects, it's a seven-story, 500,000-square-foot
14:17complex that combines office space with state-of-the-art broadcasting facilities.
14:21The design emphasizes openness and collaboration, featuring a large central atrium that extends
14:26from the ground floor to the roof, allowing natural light to flood in.
14:30The extensive use of glass on the exterior also provides stunning views of Lake Ontario
14:34and the Toronto skyline.
14:36The atrium is at the heart of the Chorus Quay, where employees gather and socialize and collaborate,
14:42and it includes various facilities such as a cafeteria, lounge areas, and even a slide
14:46that connects different levels.
14:47The building's equipped with cutting-edge tech, too, with multiple production studios,
14:51editing suites, and control rooms, all outfitted with the latest broadcasting equipment.
14:56The office spaces are equipped with advanced communication and collaboration tools, enabling
15:01employees to work effectively and stay connected.
15:03The building's IT infrastructure is designed to support high bandwidth and data security,
15:07and it's critical for media ops.
15:09Despite being an energy-intensive place, the building incorporates some green features,
15:13too, aimed at reducing its footprint.
15:15It's equipped with efficient heating and cooling systems, low-flow water fixtures, and motion-sensitive
15:20lighting, and the extensive use of natural light also reduces the need for artificial
15:24lighting, while green roofs and landscaped areas enhance the building's insulation.
15:296.
15:30The Apple Park in Cupertino, California Possibly one of the most radical and futuristic-looking
15:36office buildings in the world, the Apple Park, located in Cupertino, California, is the corporate
15:41headquarters of Apple Inc., and exactly what you'd expect from a forward-thinking company.
15:47This is an iconic campus, and it's often referred to as the spaceship.
15:51It was completed in 2017, and now it's a modern landmark in its own right.
15:56Founded by the architectural firm Foster and Partners, Apple Park spans 175 acres and
16:01accommodates over 12,000 people.
16:03The centerpiece of the campus is the main building, officially named The Ring, which
16:08is a massive four-story circular building with a diameter of about 1,400 feet.
16:13The Ring's sleek curved glass facade, made up of the largest curved glass panels in the
16:17world, creates an open and transparent environment unlike anything else in the world.
16:22They were aiming for seamless integration with the environment.
16:25The interior courtyard, which covers 30 acres, includes walking paths, an orchard, a meadow,
16:31a pond, and they provide employees with green spaces for relaxation and inspiration.
16:36The campus also features other facilities such as a state-of-the-art fitness center,
16:39a visitor center with an Apple Store and Cafe, and the Steve Jobs Theater, which is a 1,000-seat
16:44auditorium named in honor of Apple's co-founder.
16:47It is seen as a model of sustainability.
16:49The entire campus is powered by renewable energy, with a 17-megawatt rooftop solar installation
16:55and a network of biogas fuel cells providing the primary power.
16:59Water conservation here is another key aspect, and it involves recycled water for landscaping
17:03and cooling towers, significantly reducing its water footprint.
17:07The extensive use of drought-resistant plants and the implementation of a sophisticated
17:11irrigation system also contributes to its water efficiency.
17:14It feels futuristic, innovative, and exciting here, which is all traits of one of the biggest
17:19tech companies on the planet, and they would want to create within its headquarters.
17:245.
17:26Mindvalley in Kuala Lumpur, Malaysia Mindvalley is an innovative, renowned, personal
17:31growth and education company with its headquarters in the bustling city of Kuala Lumpur.
17:36The Mindvalley offices are a reflection of their forward-thinking ideas designed to foster
17:41creativity and well-being among its employees.
17:44They're located in the penthouse of Tower A, which is a prime location that offers stunning
17:49views of the city.
17:50The layout is open-plan, which encourages a free flow of ideas and collaboration among
17:55team members, and there are various themed areas within the office that cater to different
17:59work styles and needs.
18:01For example, there are quiet zones for focused work, creative spaces filled with colorful
18:05and inspiring decorations for brainstorming sessions, and communal areas designed to foster
18:10social interaction and teamwork.
18:13There's a series of unique areas like the Brainstorm Room, which is designed to facilitate
18:17creative thinking with its whiteboard walls and comfortable seating arrangements, and
18:22the Zen Garden, which is an area dedicated to relaxation and mindfulness, where employees
18:27can meditate, practice yoga, or simply unwind in a tranquil setting.
18:31For a modern online company, cutting-edge tech is used to create a seamless, efficient
18:35working environment.
18:37The offices are equipped with state-of-the-art audiovisual systems, high-speed internet,
18:40and advanced collaboration tools, all of which enable efficient communication and coordination
18:45among team members.
18:47With companies focusing more and more on employee well-being, this office building
18:51is no different.
18:52With a fully-equipped gym, a nap room, and a wellness area, it offers various health
18:56and fitness programs.
18:58The company also organizes regular workshops, seminars, and social events aimed at personal
19:02and professional development, with the hope that they'll enhance employee skill, but
19:06also foster a strong sense of community and belonging within the organization.
19:114.
19:12WHITE MOUNTAIN, STOCKHOLM, SWEDEN The White Mountain offices in Sweden is surely
19:18one of the most extraordinary office spaces in the world.
19:21It's located 98 feet, or 30 meters, below the surface of the city, in a former nuclear
19:26bunker shelter.
19:28The facility now serves as the data center for Banhof, a major Swedish internet service
19:32provider.
19:33Originally built in the 1940s during the Cold War, the site was designed to withstand nuclear
19:38attacks and other potentially major events.
19:41Its purpose was to protect critical infrastructure and personnel in the event of such an emergency.
19:46But in 2008, architect Albert Frans Lenord undertook the challenge to convert this cold
19:51utilitarian space into a state-of-the-art data center and office complex.
19:55The renovation process respected the historical significance of the site while incorporating
20:00a futuristic design element.
20:02The result is a fascinating blend of old and new, where the past meets the present in a
20:07visually stunning environment.
20:09The design of the White Mountain offices involves an almost 13,000-square-foot facility, featuring
20:14exposed rock walls and a unique layout that follows the natural contours of the underground
20:19space.
20:20The aesthetic was inspired by science fiction, particularly the futuristic visuals of James
20:24Bond films and the Star Wars universe.
20:26One of the more surprising aspects is the way it integrates natural elements.
20:30The raw, jagged rock walls are left exposed, creating a peculiar backdrop for the modern
20:36furnishings.
20:37The office includes various meeting rooms, server rooms, and social areas, all designed
20:41to promote a sense of openness and creativity.
20:44Furthermore, there are artificial waterfalls and green spaces that bring a touch of nature
20:49to the underground setting, enhancing the ambience.
20:52As a data center, the White Mountain office is equipped with advanced technology to ensure
20:56security.
20:57The facility has cutting-edge cooling systems too, uninterruptible power supplies, and robust
21:01security to protect the servers.
21:03Security is a key consideration in the design of the White Mountain offices, which may be
21:07surprising with the type of work that's done here.
21:10The underground location provides natural insulation, reducing energy, and the facility
21:14also uses energy-efficient lighting and renewable energy sources, which aligns with Banhof's
21:19commitment to environmental stewardship.
21:213.
21:23Nakajin Capsule Tower in Tokyo As one of the more bizarre-looking office
21:28spaces in the world, the Nakajin Capsule Tower in Tokyo, Japan is an example of post-war
21:33Japanese architecture and the metabolism movement.
21:37Designed by architect Kishio Kurokawa, it was completed in 1972.
21:41The tower stands in the Shimbashi district and is known for its futuristic design.
21:46It was seen as a prototype for creating sustainable and flexible urban spaces.
21:51His vision was to create a structure that could adapt to the rapid changes in city life,
21:55in line with principles of the metabolism movement.
21:58This philosophy, which emerged in the 1960s, focused on buildings and cities designed as
22:03living and evolving entities capable of growth and transformation.
22:07To do this, the tower consisted of two interconnected concrete cores, each 11 and 13 stories high.
22:13Attached to these cores are 140 prefabricated capsules, each measuring approximately 107
22:18square feet.
22:19The capsules are the defining feature of the tower.
22:22They're designed to be self-contained living or office units that can be individually replaced
22:26or updated without disturbing the rest of the structure.
22:29Each capsule was prefabricated in a factory and then transported to the site, where it
22:33was bolted onto the concrete core.
22:36The capsules were designed to be functional and compact, reflecting the space-efficient design.
22:41Each individual unit includes built-in furniture, a small bathroom, and a kitchenette.
22:46This design was revolutionary at the time, they were envisioning a future where capsules
22:50could be replaced or reconfigured as needed.
22:53Once it was completed, the capsule tower symbolized a bold, futuristic vision for urban
22:58living.
22:59It captured the imaginations of architects and urban planners.
23:02But despite this, it faced challenges over the years.
23:04Maintenance issues and the wear and tear of the capsules led to debates about its preservation,
23:10and it was, unfortunately, dismantled in 2022, with the residents and companies no longer
23:15interested in these dated spaces.
23:182.
23:20Swatch Omega in Switzerland Swatch Omega is one of the most recognizable
23:25watch brands on the planet, and it is fitting that the company's headquarters in Switzerland
23:30represents a fusion of innovative architecture and the rich tradition of Swiss watchmaking.
23:36Completed in 2019 and designed by the acclaimed Japanese architect Shigeru Ban, this state-of-the-art
23:41building serves as the central hub for the Swatch's group operations, housing both Swatch
23:46and Omega.
23:47The Swatch Omega headquarters is a classic example of his signature architectural style,
23:52known for its blend of modern aesthetics and friendly materials.
23:56The building features a unique wooden lattice structure that wraps around the exterior,
24:00creating a visually stunning and distinctive facade.
24:03This lattice, made from Swiss timber, not only provides aesthetic appeal, but also supports
24:07the building's sustainability goals by reusing a renewable resource.
24:11The headquarters has around 270,000 square feet of floor space and includes various facilities
24:15such as offices, production workshops, and public spaces.
24:19Floor-to-ceiling windows allow natural light to flood in, creating a bright and inviting
24:23work environment.
24:24While sustainability is a core principle of the design of the building, and it was built
24:28with a focus of energy efficiency too, as well as the use of locally sourced timber
24:32for the lattice structure, it incorporates advanced insulation and ventilation systems
24:36that enhance energy efficiency.
24:39The headquarters uses renewable energy sources wherever possible, with solar panels installed
24:43on the roof that generate a significant portion of the building's electricity, and rainwater
24:48harvesting systems that collect and reuse water for various purposes.
24:51Huge effort was also put into ensuring the well-being of employees here, with the open
24:55plan layout encouraging a collaborative and dynamic work culture.
25:00The presence of green spaces both inside and outside of the building provide employees
25:04with areas to relax and recharge, and these spaces include indoor gardens and outdoor
25:08terraces that offer panoramic views of the surrounding landscape, creating a connection
25:13between the built environment and nature.
25:161.
25:17Fendi, Rome, Italy Yet expect a lot from the offices of a renowned
25:23Italian luxury fashion brand, and the Fendi headquarters in Rome, Italy certainly lives
25:28up to that expectation.
25:30It's located in the Palazzo della Serenita Italiana, also known as the Square Colosseum.
25:36This iconic building is a leading example of modernist architecture and a cultural landmark
25:40in Rome.
25:42The move to this historic building in 2015 was a significant moment for Fendi, reinforcing
25:46the brand's deep connection to its Roman roots.
25:49The Square Colosseum was originally commissioned by Benito Mussolini in 1935 for the 1942 World's
25:55Fair, which was ultimately cancelled due to the Second World War.
25:59The building is an example of the rationalist architecture style, known for its geometric
26:04simplicity and monumental scale.
26:06The structure features a striking exterior with 54 arches on each side, earning it the
26:10nickname the Square Colosseum.
26:13Fendi's relocation to this building was a bold statement, blending history with modern
26:17luxury.
26:18The renovation and adaptation of the Palazzo for Fendi's use was carefully carried out,
26:23preserving the building's historical integrity.
26:25The interior spaces are a blend of minimalist design and grand detailing, reflecting Fendi's
26:31aesthetic of combining tradition with innovation.
26:34The headquarters include offices, design studios, meeting rooms, and areas for hosting events,
26:39an interior design that emphasizes open spaces and natural light, with large windows offering
26:45breathtaking views of Rome.
26:47The office spaces are specifically designed to encourage creativity and collaboration,
26:52which are vital elements at the top of the fashion industry.
26:55Clean lines, luxurious materials, and modern furniture create an environment that's both
27:00inspiring, elegant, and functional.
27:03The design studios are equipped with state-of-the-art technology, allowing the company's designers
27:07to push the boundaries of fashion.
27:10Fendi's HQ isn't just a place of work, but it's also a cultural hub.
27:14The brand has a long-standing commitment to supporting art and culture, and this is clear
27:19in their use of the Palazzo.
27:21The building houses a permanent exhibition space where Fendi showcases its heritage,
27:25including iconic pieces from its archives and contemporary art installations.
27:29The space is open to the public, showing their dedication to cultural engagement.
27:33The decision to base its HQ here in the Palazzo shows their deep connection to Rome, a city
27:39with such a rich history, architectural heritage, and culture that are integral elements to
27:43Fendi's identity too.
27:45The headquarters was designed to act as a bridge between the brand's historical roots
27:49and its future, putting its global operations right at the heart of Rome, and at the center
27:54of the Italian fashion community.
27:57Thanks for watching everyone, I'll see you next time.
28:02Thank you to our channel members.