Bose CMO Jim Mollica says AI is transforming Bose by accelerating speed, enhancing consumer experiences, and achieving unparalleled scale. Mollica was interviewed at the Cannes Lions 2024 International Festival of Creativity by Business Insider.
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00:00There's no way that you can create the amount of content or the amount of personalized experiences
00:06if you didn't use AI.
00:11So AI for our businesses, we look at it in three different, at least I do, we look at it in three different
00:19meta themes that it's impacting our business.
00:22One, speed. We could never get to the amount of work, whether it's creative and creative variance
00:29and localization for those, being able to match audiences to day parts to product
00:37are really, really hard to do at massive scale and it's helped us there.
00:42It's really helped us from a consumer experience standpoint.
00:47Getting you to the right experience, our website is really our brand Valhalla
00:53and some people want to just wrap themselves in the brand for a bit and learn more,
00:58hear about our rich history, hear about the great products, our partnerships,
01:03who is using our products and how they're using our products
01:06and other people want to get right to the transaction and need it now.
01:09And this is helping us serve both of those audiences incredibly well.
01:15And then just sort of before the last piece of scale, right?
01:19There's no way that you could create the amount of content or the amount of personalized experiences
01:27for all these audiences, whether it's customer service, whether it's off channel media
01:31or whether it's on the website or in our app, if you didn't use AI.